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Daily Archives:October 21, 2021

Go Spiritual India, Approach Entertainment to Launch Krishna Bhajan ‘ Mere Kanha Lauta De’

Go Spiritual India, Approach Entertainment to Launch Krishna Bhajan ‘ Mere Kanha Lauta De’

By Go Spiritual India Team

Prem Agrawal, a Mumbai resident of Mathura origin, is an ardent Krishna devotee. Though he has multiple identities that include being a scientist, a highly successful businessman, a writer, yogi, an ardent Krishna devotee but above all of that being a philanthropist. His take on Lord Krishna is a very different one. He sees Lord Krishna in his all the facets form integrated into one form that is called as Virata. The various facets of Krishna’s character that Agrawal has written about include that of being a Yogeshwara the Master of Yoga, a divine musician, a lover,  and that of Leela Pushottam! Interestingly, Agrawal considers Lord Krishna as a great scientist too, something none before Agrawal has ever spoken about! 

Prem Agrawal, Brijwasi Biotech

Agrawal has grown up playing in the streets of Brijbhumi Mathura, has narrated the memories of Lord Krishna in the form of hymns during his childhood days. Prem Agrawal has written very meaningful lyrics of ‘ Mere Kanha Lauta De ‘ and the lyrics are an evidence to his committed devotion to Krishna as well remind us of his childhood memories of the days spent in Mathura. The lyrics are deep and meaningful to touch one’s soul and make the listeners quite emotional.

Go Spiritual India and Approach Entertainment have come together on a single stage to enliven the beautiful lyrics of this bhajan. Our sister organisation Approach Entertainment is also preparing to shoot a video on this bhajan in Mathura. Presently the music score of the Bhajan is under process and the Bhajan will be recorded soon. The music of the bhajan is being composed by Amol Patil.  ‘ Mere Kanha Lauta De’ shall be released soon across all digital platforms, music and spiritual TV channels. 

It may be pertinent to remind here that the charm and multiple facets of Krishna’s qualities make him worldwide the most popular deity in Hinduism. The whole life of Krishna right from his childhood when the Bal Gopal form was synonymous with mischiefs to his later life as a Karma Yogi and a spiritual preacher are very inspiring and mesmerising for anyone delving into his life!  Even the childhood of Krishna was so eventful.  The killing of demon serpent Kalia, and that of Putna the lady demon were not the only killings he had to undertake in his childhood. In fact, he had to kill many demons in his childhood including his own uncle Kansa, the king of Mathura. Even as a lover, Krishna left an undeletable impression among his devotees and this form was known as Kishan Kanhaiya. But Meera became addicted to his form that she drank the poison and was merged into the divine form of her god, Krishna. 

As a musician, the sound of his flute mesmerised everyone from humans to cows and the deer. For yogis or seekers of truth, he is Yogeshwar, the master of Yoga and as a spiritual guide, he imparted the deep knowledge of Gita to his disciple Arjun and this message of Gita has become a very powerful message in spirituality. His devotees ranging from Surdas to Rahim and Ras Khan, were so much inspired by his life and deeds that their writings on Krishna themselves became immortal works of the pen. 

Krishna’s later life as the Dwarka king and as someone who led the Pandavas in the epic battle of Mahabharata is very unique and unparalleled, but Prem Agrawal is more enamoured with Krishna’s early life in Mathura and Vrindavan. It may be pertinent to remind here that Agrawal himself is from Mathura. Agrawal remains a devotee of Krishna as Kanhaiya. And he worships Krishna as the child and as a scientist! Agrawal, has spread the taste of Mathura to the whole country from the outlet of Brijwasi, is so inspired by Krishna that he has penned hymns in praise of Krishna. He makes it clear that his hymns are not in respect of the King of Dwarka, the later form of Krishna but dwell on Krishna’s life as Gopal of Mathura. Approach Entertainment is also preparing to shoot a video on his bhajan and the video will have a grand launch soon. 

It may be pointed out that Agrawal, born in Mathura, the birth place of Lord Krishna, is a leading businessman based in Mumbai. He may be having his Brijwasi outlets across the country but has remained a Brijwasi in his mindset. Today he successfully runs a chain of sweets store outlets under the brand-name Brijwasi. But he is not just a businessman only. He is a philanthropist and also a scientist with a research mindset. He has garnered a lot of praise from the government with respect to his project for bio toilets for the Government of India. Now that he is 72 years old, he has decided to retire from business and research activities and devote his life to devotion, philanthropy and religion. This is nothing new for Agrawal as he had been involved in religion and charity, since an early age. But his devotion to Krishna takes a new turn as he joins hands with Go Spiritual India, to intensify his spiritual and religious work. He tells that on many occasions he feels Lord Krishna inside himself.

Prem Agrawal, a fan of Kanha’s Bal Leelas, has devoted his Bhajans to this form of Krishna. Prem Agrawal believes that Kanha was a genius since childhood and was a very knowledgeable scientist. But for his friends he was a very humble soul who cared for his devotees and friends so much that he did not hesitate from washing the feet of his poor friend Sudama and even acquired a role of charioteer to his disciple Arjuna during the Mahabharat battle. In Agrawal’s opinion, there is no other example of such a powerful person who had conquered his ego so easily and so gracefully, anywhere in history.

Sonu Tyagi, Founder and Award Winning Director, Approach Entertainment and Go Spiritual India, says that the work on the album of Lord Shri Krishna with Prem Agrawal is in full swing and the the video would be shot soon enough. He says that Go Spiritual and Approach Entertainment are two different platforms but there is spirituality in this bhajan as well as entertainment which is why both the platforms have come together for this project. He says that he also to shoot more music videos based on other bhajans of Prem Agrawal.

Sonu Tyagi, Founder, Go Spiritual India & Approach Entertainment

Go Spiritual India is a social and spiritual organisation engaged in social service, spiritual awareness, spiritual tourism, media, events, and products and services related to organic products, mental health and wellness.

Approach Entertainment is an award winning leading Celebrity Management, Film Production, Advertising and Corporate Film Production, Events, Film Marketing and Entertainment Marketing company. Soon Go Spiritual India shall also be launching a digital magazine. Go Spiritual India magazine will also be launched in monthly print form very soon. Along with this, Go Spiritual India will also launch Go Spiritual India Web TV for the promotion of spirituality and wellbeing.

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Go Spiritual India :

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Go Spiritual India is an Initiative of Approach Entertainment. Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

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