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Approach Entertainment Signs Renowned Hollywood Actor and ‘The Bold and the Beautiful’ Star Clayton Norcross

Mumbai – India’s leading award-winning Celebrity Management, Films Productions, and Entertainment Marketing company, Approach Entertainment, is thrilled to announce the exclusive signing of renowned Hollywood actor Clayton Norcross for representation in India. Best known for his groundbreaking role as the original Thorne Forrester in the global hit soap opera “The Bold and the Beautiful,” Norcross brings decades of international stardom and versatility to the company’s prestigious roster.

Clayton Norcross has captivated audiences worldwide with his charismatic portrayal of Thorne Forrester, contributing to the iconic series’ enduring success as one of the longest-running dramatic shows in television history, now in its 38th season and syndicated in over 100 countries. His romantic leading man appeal, combined with a confident and elegant on-screen presence, has earned him a devoted global fanbase across continents.

Following his legendary run on “The Bold and the Beautiful,” Norcross expanded his career internationally, starring in leading roles in films and series across Europe, Africa, South America, and the United States. Recent highlights include his protagonist role in the action thriller Last Resort (now streaming on Prime Video), co-starring with British actor Jon Foo; the Italian comedy Ciao Brother; and the French-Italian co-production The Kidnap, filmed in Thailand. His diverse credits also include American hits like Baywatch, JAG, and Hawaii Five-0, as well as international productions such as Air Force One Is Down alongside Linda Hamilton and Jeremy Sisto.

An accomplished writer and producer as well, Norcross co-authored the police action series Brutal Angels, featuring romantic and paranormal elements, which is currently being shopped to major networks. Clayton has a profound love for India and Indian spirituality.

Clayton Norcross

During his recent transformative visit to India, he immersed himself in the yoga ashrams of Rishikesh, explored spiritual destinations from Mumbai to the Himalayas, and praised the spiritual web series Two Great Masters for its authentic portrayal of the teachings of Swami Vivekananda and Paramahansa Yogananda. His deep interest in mindfulness, meditation, and spirituality aligns seamlessly with the ethos of Approach Entertainment Group’s Spiritual initiative, Go Spiritual.

Approach Entertainment will exclusively handle Clayton Norcross’s management, representation, PR, digital initiatives, brand partnerships, events, endorsements, and collaborations in India. This association opens exciting opportunities for cross-cultural projects, Indian film ventures, endorsements, and appearances, bridging Hollywood talent with the vibrant Indian entertainment industry.

Speaking on the collaboration, Clayton Norcross said, “My journey to India and experiences in places like Rishikesh have been life-changing, deepening my connection to Indian spirituality and culture. I am thrilled to partner with Approach Entertainment and Sonu Tyagi to explore meaningful opportunities in this incredible country that holds a special place in my heart.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Sonu Tyagi, Founder & Director of Approach Entertainment Group, added, “Clayton Norcross is a true international icon whose talent, charisma, and spiritual depth resonate universally. His genuine love for India and its spiritual heritage makes this partnership even more special. We are honored to represent him in India and look forward to creating impactful collaborations.”

Sonu Tyagi is an award-winning writer, director, and producer with professional qualifications in psychology, advertising management, journalism, and filmmaking. Before founding Approach Entertainment Group, he gained extensive experience with India’s top advertising agencies and media houses. He has co-produced the critically acclaimed spiritual web series Two Great Masters, and Sonu Tyagi along with Approach Entertainment are co-producing the upcoming global film Liberation.

He also serves as Creative Producer on upcoming features like the satirical Hindi comedy Camp Decent. Through his multifaceted work, Sonu blends cinematic expertise with a passion for spirituality and social causes.

Approach Entertainment is a full-fledged entertainment marketing company specializing in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. The group has a strong presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

The Approach Entertainment Group also includes Approach Communications, a leading PR & Integrated Communications agency; Approach Bollywood, a specialized Bollywood newswire; and Go Spiritual, a charitable organization promoting spirituality, philanthropy, mental health, wellness, and social causes.

For More Info: Approach Entertainment & Approach Communications

Contact: 9820965004 / 9716962242

Email: info@approachentertainment.com

Visit: www.approachentertainment.com & www.approachcommunications.in

Approach Entertainment & Communications Bags PR, Digital & Integrated Communications Mandate for Ramashree Harmony Music

Mumbai, India: Approach Entertainment & Communications, India’s award-winning integrated communications and entertainment group, is delighted to announce its appointment as the official PR, Digital and Integrated Communications partner for Ramashree Harmony Music, one of the most promising independent music labels of 2025.

The partnership brings together the group’s complete 360-degree expertise through its two full-service divisions. Approach Communications, the celebrated PR, digital marketing and integrated communications arm, will lead all media relations, artist publicity, digital amplification and strategic communication initiatives. Complementing this, Approach Entertainment, the powerhouse in celebrity & artist management, full-fledged film productions, advertising & corporate films, film marketing, events and entertainment marketing, will exclusively handle the entire production pipeline, celebrity and artist management, live concerts, branded collaborations, experiential events and all entertainment marketing activities for the label and its roster of artists.

This seamless synergy will power a high-impact, multi-platform campaign designed to catapult Ramashree Harmony Music and its talents into the national and global spotlight.

Mumbai-based Ramashree Harmony Music has swiftly emerged as a breath of fresh air in the independent music landscape, championing originality, world-class production and soulful storytelling. The label made a spectacular debut in 2025 with the romantic monsoon anthem “Barish Ka Mousam Aayaa”, written, composed and sung by the extraordinary Dr. Shamkumar Shinde — a track that continues to win hearts across the country with its evocative lyrics and mesmerising melody.

By offering complete end-to-end support from studio-grade recording and global distribution through Ditto Music to aggressive social-media and digital promotion, the label ensures every release reaches major platforms including YouTube, Spotify, Apple Music, JioSaavn and Amazon Music.

Dr. Shamkumar Shinde

Dr. Shamkumar Shinde, currently pursuing his MS ENT postgraduate residency at Mumbai’s prestigious KEM Hospital, embodies a rare blend of medical dedication and musical brilliance. Known for his electrifying full-orchestra live performances, he continues to heal through science and touch souls through melody.

Rani Atram, Head & Spokesperson, Ramashree Harmony Music, said, “This partnership with Approach Entertainment & Communications marks the perfect leap forward for us. Their unrivalled command over entertainment marketing, celebrity networks, PR and digital reach will help our music travel to every corner of India and beyond.”

Sonu Tyagi, Founder & Director, Approach Entertainment & Communications Group, added, “Ramashree Harmony Music’s authentic and soul-stirring vision aligns beautifully with everything we stand for. We are thrilled to bring our full entertainment and communications arsenal to elevate this label and artists like Dr. Shamkumar Shinde to the biggest stages.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Sonu Tyagi is an award-winning writer, director and producer with professional qualifications in Advertising Management, Journalism and Film Making. Before founding the group, he worked with leading advertising agencies and media houses in India. He has co-produced the critically acclaimed spiritual web series Two Great Masters, is currently co-producing the international film Liberation, and serves as Creative Producer on the upcoming satirical Hindi comedy Camp Decent starring Brijendra Kala, Rajpal Yadav, Sara Khan and Hemant Pandey.

The Approach Entertainment & Communications Group has been honoured with prestigious recognitions including the Biz India 2010 Award from the World Confederation of Businesses, the Service Excellence Award from the World Marketing Organization, and PR Company of the Year at the Business Tycoon Awards.

With a strong presence across Mumbai, Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad and Jalandhar, the group remains the preferred partner for films, celebrities, music labels and corporates in entertainment, healthcare, finance, education and spiritual sectors.

The Approach Entertainment Group also houses Go Spiritual, a dedicated spiritual and wellness organization committed to promoting spirituality, philanthropy and social causes, mental health awareness, holistic wellness, spiritual tourism, events, media and organic living**.

Go Spiritual actively drives meaningful initiatives across these domains and has recently launched the Go Spiritual News Magazine App. The organization is also gearing up to launch Go Spiritual OTT, a forthcoming streaming platform focused on positive, uplifting and spiritually enriching content.

For media inquiries, please contact:

Approach Entertainment & Communications

Phone: +91-9820965004 | +91-9716962242

Email: info@approachentertainment.com

Websites: www.approachentertainment.com | www.approachcommunications.in

Approach Entertainment & Sure Real Pictures Sign Rising Star Actor Satvik Bhatia for Global Thriller Film Liberation

Mumbai, India: Sure Real Pictures, the innovative production house dedicated to crafting bold stories for Gen Z and Millennials, along with award-winning films production, celebrity management, and entertainment marketing company Approach Entertainment as co-producer, is thrilled to announce that rising star Satvik Bhatia has been cast as the lead character, James, in its highly anticipated debut feature film, Liberation (2026).

Directed by Ankit Kadam, produced by Sure Real Pictures and Kanishk Kadam, and co-produced by Approach Entertainment and Sonu Tyagi, the film features the actor — known for his compelling performances in India Lockdown (2022), Made in Heaven Season 2 (2023), and Kota Factory Season 3 (2024) — bringing authenticity and depth to the role of a disillusioned student grappling with rebellion and self-discovery.

Liberation follows James, a privileged young man who drops out of school, tormented by family pressures and a search for purpose in a seemingly meaningless world. Driven by a dark obsession to assassinate a renowned singer and etch his legacy, James’s journey intersects with vivid characters like Dorothy, a resilient street worker, and Boss, a wealth-obsessed schemer. This gripping narrative of vengeance, redemption, and ultimate liberation resonates deeply with contemporary youth, blending intense drama with universal themes of identity and societal rebellion. Produced with a global audience in mind, the film will release in English as its primary language, alongside Hindi and other Indian languages, ensuring broad accessibility.

Born and brought up in Muzaffarnagar, Uttar Pradesh, Satvik Bhatia has quickly emerged as one of the most promising talents in Indian cinema. Standing tall at 6’2” with striking black eyes and hair, Bhatia made his film debut as Dev in India Lockdown (2022), followed by the lead role of Kartik in Kuch Sapney Apne (2024). His television breakthrough came as Sajid in Made in Heaven Season 2 (2023), and he recently won audiences as Minku in Kota Factory Season 3 (2024).

Bhatia’s selection for Liberation underscores Sure Real Pictures’ commitment to amplifying fresh voices that mirror the raw emotions of today’s generation. His ability to portray vulnerability and intensity aligns seamlessly with James’s complex arc, promising a performance that will linger long after the credits roll.

“We are overjoyed to have Satvik Bhatia lead Liberation,” said Kanishk Kadam, producer and founder of Sure Real Pictures. “His journey from a bright student to a multifaceted actor mirrors the themes of self-discovery in our film. Satvik embodies the spirit of Gen Z — resilient, introspective, and unapologetically real. His casting elevates this project, ensuring it connects authentically with audiences worldwide.”

Ankit Kadam, director and writer, added, “Satvik’s natural charisma and emotional range make him the perfect James. His growth as an artist has been inspiring, and we’re excited to bring this vision to life with him at the forefront, crafting a story that challenges and empowers the next generation.”

Sonu Tyagi, co-producer and founder of Approach Entertainment, echoed the enthusiasm: “Satvik Bhatia is a powerhouse talent whose relatable backstory and on-screen presence will make Liberation unforgettable. As co-producers, we’re proud to support this collaboration, amplifying its global reach through Approach Communications’ PR expertise and Approach Bollywood’s dynamic platform.”

Sonu Tyagi

Currently in production, Liberation — produced by Sure Real Pictures and Kanishk Kadam, and co-produced by Approach Entertainment and Sonu Tyagi — will proceed to full post-production before its release. Approach Communications is handling PR and integrated communications, while Approach Bollywood serves as the official Bollywood & Entertainment App Partner. This powerhouse partnership ensures exclusive behind-the-scenes content, updates, and engagement across digital, print, TV, radio, and app platforms, targeting Gen Z and Millennial viewers in India and beyond.

Sure Real Pictures continues to build an exciting slate of films, web series, and digital content rooted in cultural authenticity yet designed for universal appeal. With Liberation leading the charge, the production house is set to redefine storytelling for a new era.

Sure Real Pictures is an India-based production house founded by Kanishk Kadam, with Ankit Kadam as its visionary director, specializing in films, shows, web series, and digital content for Gen Z and Millennials. Committed to bold, impactful narratives that explore identity, purpose, and modern challenges, the company bridges local stories with global resonance. Liberation (2026), produced by Sure Real Pictures and Kanishk Kadam, marks its ambitious debut.

Approach Entertainment, led by acclaimed filmmaker Sonu Tyagi, is an award-winning production house excelling in film production, celebrity management, advertising, film marketing, events, and entertainment. As co-producer of Liberation, it brings creative and production excellence to the project. Its sister entities — Approach Communications (PR and integrated communications) and Approach Bollywood (entertainment newswire, portal, and app) — drive innovative strategies, while Go Spiritual promotes wellness, spirituality, and social causes through media, events, and an upcoming OTT platform.

For More Information: Approach Entertainment & Approach Communications Phone: +91-9820965004 / +91-9716962242

Email: info@approachentertainment.com

Websites: www.approachentertainment.com | www.approachcommunications.in

Go Spiritual and Approach Entertainment Launch 2025 Blanket Donation Campaign to Protect the Homeless from the Harsh North Indian Winter

New Delhi, India – As North India prepares for another spell of severe winter cold, Go Spiritual, a leading spiritual social enterprise, and Approach Entertainment, an award-winning celebrity management and film production organization, have launched the 2025 Blanket Donation Campaign to support homeless and underprivileged communities across the region. With temperatures dropping sharply and the number of people living without shelter rising every year, the initiative aims to provide urgent relief through the distribution of blankets, woolens, warm clothing, and food to those braving the bitter cold on the streets.

The campaign will operate across major North Indian cities, including Delhi, Jaipur, Jalandhar, Chandigarh, Shimla, Ludhiana, Noida, Gurgaon, and Ghaziabad. These areas are among the worst affected during winter, with thousands of homeless individuals spending nights exposed to harsh weather conditions. As cold waves intensify, the 2025 campaign strives to save lives, bring comfort, and restore dignity to people battling the severe winter without proper shelter.

This winter relief effort continues the compassionate legacy of Go Spiritual, which has been leading the Blanket Donation Campaign since 2017. Rooted deeply in its mission of spirituality, humanitarian service, and mental wellness, Go Spiritual mobilizes volunteers, supporters, and spiritual communities every year to extend its reach and amplify the impact of the initiative. The organization believes that service is a fundamental expression of spirituality, and through this campaign, it reiterates the timeless values of compassion, empathy, and selfless giving.

To enhance the visibility and outreach of the 2025 campaign, Approach Communications, the PR and Integrated Communications wing of the Approach Entertainment Group, is managing the public relations, digital promotions, and media engagement. Simultaneously, Approach Entertainment is producing impactful videos, collaborating with celebrities and influencers, and organizing awareness activities to ensure the campaign receives widespread support from the public. Their combined efforts aim not only to distribute blankets but also to inspire individuals, corporates, and communities to join the movement and contribute to saving lives during the harsh winter months.

Speaking about the importance of the initiative, Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, highlighted the urgent need for collective action. He stated, “With every passing year, the winter becomes more punishing for those who have no roof over their heads. The 2025 Blanket Donation Campaign is a call for compassion and a reminder of our shared responsibility. Through Go Spiritual, Approach Entertainment, and the unwavering commitment of our volunteers, we hope to blanket North India with warmth, hope, and humanity. Even a single blanket or a warm meal can become the difference between life and death for someone living on the streets. This winter, let us come together to ensure that no one is left to battle the cold alone.”

The need for such relief efforts remains high, with data from NGOs and independent reports exposing the stark reality. In 2021, more than 512 homeless individuals died due to extreme cold in Delhi. By 2023, the average number of daily winter-related deaths in the city had risen to nine. Nationwide, India’s estimated homeless population surpasses 2.6 crore, with North India experiencing the most devastating impact of winter. In urban centers, where shelter facilities remain insufficient and many sleep on pavements, under flyovers, or in open spaces, the lack of protection dramatically increases the risk of hypothermia, illness, and death. The 2025 campaign aims to counter these threats by delivering immediate aid to the most vulnerable sections of society.

Sonu Tyagi, Founder, Go Spiritual & Approach Entertainment

Go Spiritual’s commitment to humanitarian service extends beyond winter relief. During the COVID-19 lockdown, the organization carried out extensive food distribution drives, supporting thousands of families and individuals across multiple states. Guided by ancient Hindu principles that emphasize compassion and charity as essential components of spiritual evolution, Go Spiritual continues to integrate spiritual practice with social responsibility.

As part of its ongoing effort to promote spiritual awareness and conscious living, Go Spiritual has already launched the Go Spiritual News Magazine App & Portal, providing an expansive digital platform for content related to spirituality, wellness, meditation, Ayurveda, health, lifestyle, social issues, tourism, inspirational stories, and much more. Building on this momentum, the organization is now preparing to launch the Go Spiritual Web TV & OTT platform, which will soon offer dedicated programming focused on spirituality, wellness, social causes, and conscious living for audiences across India and beyond.

Go Spiritual functions as a charitable initiative under the Approach Entertainment Group, one of India’s leading integrated entertainment and communications organizations. The group, under the visionary leadership of Sonu Tyagi, has built an expansive presence across Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad. Approach Entertainment specializes in celebrity management, film production, advertising and corporate films, film marketing, events, and entertainment marketing. Its sister agency, Approach Communications, is a reputed PR and integrated communications firm that serves a wide range of sectors such as corporate, healthcare, entertainment, finance, education, and social impact industries.

Over the years, the Approach Entertainment Group has earned several prestigious accolades, including The Biz India Award 2010 from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award. Beyond its commercial success, the group remains deeply dedicated to social and spiritual causes through Go Spiritual, reflecting its core belief in giving back to society. One of its notable productions includes the acclaimed spiritual web series Two Great Masters—based on the lives and teachings of Swami Vivekananda and Paramahansa Yogananda—which is currently streaming on MX Player.

Sonu Tyagi and Approach Entertainment are also co-producing the global film Liberation, further expanding their footprint in international cinema. In addition, Sonu Tyagi serves as the Creative Producer of the upcoming comedy film Camp Decent, produced by Mujeeb-ul-Hassan and Vikas Gutgutia. Camp Decent features a vibrant ensemble cast, including Brijendra Kala, Rajpal Yadav, Sara Khan, and Hemant Pandey, and is set to bring a refreshing blend of humor and heart to audiences.

The group is also preparing to launch Approach Politics, a Political & Current Affairs Newswire, along with a new rural communications division, Approach Rural, and continues to expand its digital footprint through Approach Bollywood, a specialized Bollywood news and entertainment portal.

As the 2025 winter season unfolds, Go Spiritual and Approach Entertainment urge individuals, corporates, NGOs, institutions, and community groups across India to join the Blanket Donation Campaign and help protect the homeless from the life-threatening cold. The initiative stands as an invitation to humanity—to open hearts, extend hands, and act with compassion in the face of suffering. Through collective participation, the campaign hopes to ensure that no one is left unprotected during the icy nights of North India.

For more information, donations, or collaboration opportunities, please contact

Go Spiritual / Approach Entertainment at 9820965004 / 9716962242

Email: info@gospiritualindia.org & info@approachentertainment.com

Visit Go Spiritual : www.gospiritualindia.org

Approach Entertainment: www.approachentertainment.com

Go Spiritual News Magazine & App : www.gospiritualindia.in

Approach Communications & Approach Politics Inspire Bihar Voters to Choose Progress and National Interest

Patna, India – As Bihar heads toward its crucial Assembly elections, Approach Communications and Approach Politics have announced the launch of a powerful public awareness campaign designed to inspire voters to make informed, responsible, and progressive choices at the ballot box.

The initiative, titled “Vote for Progress and National Interest,” urges citizens to look beyond caste, religion, and regional divides, and to prioritize the collective good, development, and national interest.

The “Vote for Progress and National Interest” campaign is supported by Go Spiritual, a spiritual and social organization dedicated to promoting spiritual awareness, social causes, mental health and wellness, spiritual tourism, media and spiritual events, Ayurveda and organic living, along with fostering harmony and responsible citizenship.

The campaign comes as part of Approach Communications’ continued commitment to fostering civic awareness and responsible citizenship, in collaboration with its upcoming political and current affairs platform, Approach Politics, which will be launched soon. With Bihar’s election climate heating up, this campaign aims to encourage voters to evaluate parties and candidates based on their policies, governance track record, and vision for the state’s future.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Sonu Tyagi, Founder-Director of Approach Communications and Approach Entertainment, emphasized the importance of this initiative:

“Elections are not just about choosing representatives; they are about choosing the future of our state and our people. With this campaign, we want to remind voters in Bihar that progress and unity must outweigh narrow considerations. The goal is to strengthen democracy by inspiring voters to think critically, stay informed, and vote responsibly.”

The “Vote for Progress and National Interest” campaign is being rolled out across multiple platforms — including social media, digital news, print media, and on-ground activations — leveraging Approach Communications’ extensive experience in public relations, digital, integrated communications, and social awareness campaigns. Engaging visuals, infographics, and video explainers will form a key part of the outreach strategy, ensuring maximum voter engagement and participation in the democratic process.

Vote for Progress & National Interest Campaign

Approach Politics, a comprehensive political and current affairs newswire, portal, and app (to be launched soon), will play a central role in disseminating accurate election-related information, providing real-time updates, analysis, expert commentary, and voter education content. The platform’s mission is to foster political awareness and bridge the gap between political discourse and public understanding, creating a well-informed electorate that values transparency, truth, and good governance.

Adding a spiritual and emotional dimension to the campaign, Go Spiritual — the charitable and spiritual wing of Approach Entertainment Group — will support the initiative by promoting mental well-being, harmony, and inclusive participation during the elections. The organization’s message emphasizes that a peaceful and united mindset among citizens is essential for a strong democracy.

“A united and informed electorate is the true strength of a democracy,” added Tyagi. “Through this campaign, we are encouraging every voter in Bihar to rise above divisions and cast their vote for progress, peace, and the national interest.”

The campaign’s rollout in Bihar will include digital voter awareness drives, interactive social media discussions, and partnerships with local influencers, journalists, and civil society organizations to amplify the message across urban and rural areas alike.

Approach Communications, an award-winning PR, Digital and integrated communications agency, has a strong legacy of executing impactful campaigns across corporate, entertainment, healthcare, education, and social sectors. It is part of the renowned Approach Entertainment Group, which specializes in celebrity management, film production, advertising & corporate films productions, entertainment marketing, branded content, and corporate communication.

Approach Politics, a newly created political and current affairs newswire and content dissemination platform, will soon be launched to provide verified, unbiased, and insightful coverage of political events, policies, and governance. By combining traditional journalism with digital innovation, it aims to empower citizens with credible information and foster meaningful engagement with India’s political landscape.

Under the visionary leadership of Sonu Tyagi, an acclaimed writer, director, producer, and communications expert, Approach Entertainment Group continues to lead initiatives that combine media innovation with social responsibility. Alongside Approach Communications and Approach Politics, the group is also preparing to launch Approach Rural, focusing on rural marketing and communication strategies, and expanding the reach of development-oriented messaging.

Beyond business ventures, Approach Entertainment drives several spiritual and philanthropic projects through Go Spiritual, which promotes mental health, wellness, spirituality, and organic living. The organization has recently launched Go Spiritual News Magazine App and is planning to unveil a Web TV and OTT platform dedicated to spreading awareness about spiritual well-being and positive social change.

As Bihar prepares for the polls, the “Vote for Progress and National Interest” campaign stands as a reminder that democracy thrives when citizens make informed, responsible, and forward-looking choices — choices that reflect a commitment to both state and nation.

For More Information:

Approach Entertainment / Approach Communications

9820965004 / 9716962242
🌐 Websites: www.approachentertainment.com | www.approachcommunications.in
📧 Email: info@approachentertainment.com

Approach Entertainment

Approach Entertainment & Communications Secures PR, Digital, and Entertainment Marketing Mandate for Camp Decent

Mumbai, India : Approach Entertainment & Communications, a leading group specializing in PR, digital, integrated communications, and entertainment solutions, is excited to announce its appointment as the official PR, digital, and entertainment partner for Camp Decent (2025), a satirical Hindi comedy produced by UFI Productions. Through its divisions—Approach Communications and Approach Entertainment—the group will execute a dynamic, multi-channel campaign to amplify the film’s bold narrative on gender equality and societal hypocrisy, ensuring widespread cultural impact and audience engagement.

Camp Decent, produced by Mujeeb-ul-Hassan and Vikas Gutgutia, with Sonu Tyagi serving as Creative Producer, boasts a dynamic cast featuring Brijendra Kala, Rajpal Yadav, Sara Khan, and Hemant Pandey. The film centers on Kumar, an ambitious filmmaker whose contradictory attitudes toward women are challenged by his sharp-witted friend Anahita, leading to a transformative journey of self-awareness. Blending sharp humor with poignant social commentary, Camp Decent uses satire to confront societal double standards, positioning it as a must-watch for contemporary audiences. Sonu Tyagi is Creative Producer of the Film.

Mujeeb-ul-Hassan

UFI Productions, a Delhi- and Mumbai-based production house with over 20 years of excellence in film, television, advertising, and digital media, is led by visionary filmmaker, producer, and singer Mujeeb-ul-Hassan. Known for acclaimed projects such as Dekh Bhai Dekh (2009), Mantostaan (2017), Side A Side B (2018), Rabbi (2017), and San 84 Justice (2019), UFI Productions brings its signature storytelling expertise to Camp Decent, reinforcing its commitment to impactful, thought-provoking content.

“We’re thrilled to partner with Approach Entertainment & Approach Communications to bring Camp Decent’s powerful message to audiences worldwide,” said Mujeeb-ul-Hassan, Founder and Producer of UFI Productions. “Their expertise in PR, digital strategies, and entertainment marketing makes them the ideal partner to elevate this film and spark meaningful conversations.”

Sonu Tyagi, Founder, Approach Entertainment & Approach Communications

Sonu Tyagi, Director of Approach Entertainment & Approach Communications, stated, “We are honored to collaborate with UFI Productions on Camp Decent, a film that entertains while addressing vital social themes. Approach Communications will lead PR, digital marketing, and events, while Approach Entertainment will drive celebrity engagements, influencer campaigns, and branded entertainment, creating a 360-degree strategy to maximize the film’s impact and reach.”

Approach Communications, a division of the group, will spearhead all PR, digital marketing, media relations, and integrated communications for Camp Decent. With a strong presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar, Approach Communications specializes in corporate, healthcare, entertainment, finance, education, and social sectors. The agency has earned prestigious accolades, including The Biz India 2010 Award from the World Confederation of Businesses, the Service Excellence Award from the World Marketing Organization, and the PR Company of the Year Award at the Business Tycoon Awards. Known for its client-centric strategies, Approach Communications delivers measurable results through innovative PR and digital solutions.

Approach Entertainment, the group’s entertainment division, will lead celebrity and influencer collaborations, in-film promotions, branded entertainment, and experiential events for Camp Decent. Based in Mumbai with operations across India, Approach Entertainment excels in celebrity management, film productions, advertising, corporate film productions, film marketing, and entertainment marketing. The division has a proven track record of delivering high-impact campaigns that elevate brand presence and connect with audiences through creative storytelling and strategic partnerships.

The Approach Entertainment & Communications Group also includes Approach Bollywood, a premier Bollywood and entertainment newswire, portal, and app that delivers timely news, updates, and insights from the Indian film industry. Approach Bollywood serves as a vital platform for filmmakers, production houses, and brands, ensuring impactful coverage and strengthened industry connections.

Additionally, the group encompasses Go Spiritual, a unique spiritual organization dedicated to philanthropy, spiritual awareness, mental health, wellness, and social causes. Go Spiritual drives initiatives such as food donation, hunger eradication, blanket donations, and mental health awareness. It operates Go Spiritual News Magazine & App and is preparing to launch a Web TV & OTT platform to promote spiritual and wellness content. The organization is also expanding into e-commerce and retail, focusing on wellness, mental health, organic products, Ayurveda, and food categories, reinforcing its commitment to holistic living and social good.

UFI Productions is a leading creative production house with over 20 years of global expertise in films, music, corporate videos, and documentaries. Based in Delhi and Mumbai, with collaborations in London, UFI Productions is trusted by clients such as Google AdWords, DLF, Haier, and international NGOs for its visually stunning and emotionally resonant content.

Camp Decent is a satirical Hindi comedy that shines a light on society’s double standards toward women. The story follows Kumar, an ambitious filmmaker whose sexist attitudes are challenged by his friend Anahita, sparking a journey of self-discovery and growth. With a stellar cast including, Brijendra Kala, Rajpal Yadav Sara Khan, and Hemant Pandey, and directed by Sandeep Kumar Rana, the film uses humor as a powerful tool to reflect on gender perceptions, making it a timely and impactful cinematic experience.

For More Information:

Approach Entertainment & Approach Communications Contact: +91-9820965004 / +91-9716962242

Email: info@approachentertainment.com

Visit: www.approachentertainment.com & www.approachcommunications.in

Sonu Tyagi Reveals Insider Secrets to Approaching Celebrities on Baldev Khumar’s Look My Show Podcast – Now Streaming

Mumbai, India – October 13, 2025 – Sonu Tyagi, the visionary founder of Approach Entertainment and Go Spiritual, delivers a captivating exploration of celebrity management, filmmaking, and spirituality in the latest episode of Look My Show, hosted by actor, writer, and media entrepreneur Baldev Khumar. Titled “How To Approach Celebrities | PODCAST WITH SONU TYAGI | Baldev Khumar,” this episode is now streaming on YouTube and major podcast platforms, offering invaluable insights for aspiring creators and industry enthusiasts.

Watch the full episode here:

Sonu Tyagi with Host Baldev Khumar on Look My Show Podcast. Visit us at www.approachentertainment.com

Sonu Tyagi’s journey from a small village in Ghaziabad, to a prominent figure in India’s entertainment industry is a testament to his resilience and multifaceted talent. With a background in Psychology, Journalism, Advertising Management, and Filmmaking from Bhartiya Vidya Bhavan in Delhi, Sonu Tyagi began his career as a copywriter in top Indian advertising agencies. Relocating to Mumbai in 2011, he honed his skills in film production, directing award-winning corporate, advertising, and viral films. His ability to craft compelling narratives in 30-60 second advertisements, often using humor and relatable storytelling, underscores the challenges of engaging audiences swiftly and effectively.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

As the founder of Approach Entertainment, Sonu Tyagi has collaborated with Bollywood luminaries such as Katrina Kaif, Amitabh Bachchan, Jackie Shroff, Bhagyashree, Sonali Bendre, Tanushree Dutta, Govinda, Neha Dhupia, Sweta Tiwari, and Hollywood actor Clayton Norcross, whom he represents in India. In the podcast, Sonu Tyagi explains celebrity management as a strategic process to enhance a celebrity’s visibility, revenue, and public image through media relations, digital engagements, and industry networking.

He emphasizes that talent must reach the public to be meaningful, highlighting the critical role of access in the competitive film industry. Sonu Tyagi reveals that modern celebrities extend beyond Bollywood stars to include politicians, influencers, and motivational speakers, with his company managing PR, digital, and marketing for over 40 Bollywood films.

Sonu Tyagi’s ventures also encompass Approach Communications, an award-winning PR and digital agency; Approach Bollywood, a leading newswire for industry updates, including casting calls for films, TV, and OTT platforms; and Go Spiritual, a platform dedicated to spiritual awareness, wellness, and mental health. Go Spiritual addresses societal challenges like stress, advocating for mental balance and distinguishing spirituality from religion. Recent initiatives include the Go Spiritual News Magazine App for motivational content and plans for an OTT platform to share uplifting stories. Sonu Tyagi’s poetic recitations during the podcast, reflecting on life and love, add a profound dimension to his insights on maintaining sanity in a high-pressure world.

Hosted by Baldev Khumar at the Look My Show studio in Andheri West, Mumbai, the podcast celebrates the unsung heroes of Indian cinema, including editors, cinematographers, and writers. Baldev Khumar, whose career spans from performing in Chandigarh’s Ramleela to founding Baldev Acting Studio and producing over 100 documentaries, fosters authentic conversations that resonate with audiences. Sonu Tyagi discusses his upcoming global English-language film, Liberation, targeting a worldwide audience in pre-production, and encourages aspiring actors to follow Approach Bollywood for casting opportunities.

Sonu Tyagi’s contributions have earned him prestigious accolades, including The Bizz India 2010 Award, Service Excellence Award, PR Agency of the Year, and Yuva Ratn Award, reflecting his impact across creative and societal spheres. Baldev Khumar praises the episode as a milestone for Look My Show, stating, “Sonu Tyagi’s vision and resilience inspire creators to tell stories that matter.” Sonu Tyagi echoes this, noting, “Talent has no meaning if it doesn’t reach people,” underscoring the importance of strong industry networks.

Look My Show is a Mumbai-based platform dedicated to promoting the entertainment industry, showcasing feature films, music videos, short films, web series, TV shows, events, and festivals. Hosted by Baldev Khumar, it inspires and educates through authentic dialogues with industry trailblazers.

Approach Entertainment is an award-winning company specializing in Celebrity Management, Film Production, Advertising, Corporate Films, Film Marketing, Events, and Entertainment Marketing, with operations in Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad. Its portfolio includes Approach Communications, Approach Bollywood, and Go Spiritual, a spiritual organization working for spirituality, philanthropy, social causes, mental health, wellness, spiritual tourism, media, and spiritual events.

Contact Information

Approach Entertainment
Phone: +91-9820965004 / +91-9716962242
Email: info@approachentertainment.com
Websites: www.approachentertainment.com | www.approachcommunications.in

Approach Entertainment

Go Spiritual Launches Mental Health Awareness Campaign on World Mental Health Day, Focusing on Healing Through Spirituality

Mumbai, October 10, 2025 – As mental health challenges surge across the globe, Go Spiritual, a leading spiritual entity, has launched a transformative Mental Health Awareness Campaign on World Mental Health Day. Anchored in the theme “Harmony in Mind and Soul,” this initiative confronts the escalating crisis of mental health issues, suicides, and societal pressures by blending spiritual wisdom with modern mental health practices. The campaign strives to foster emotional resilience, dismantle stigma, and offer holistic solutions for individuals and communities grappling with psychological distress.

The modern world is witnessing an unprecedented rise in mental health disorders, fueled by economic uncertainty, digital overload, and societal expectations. From the intense pressures faced by students to the growing isolation among the elderly, mental health challenges are impacting diverse demographics, contributing to a rise in suicides, substance abuse, and societal unrest. Go Spiritual’s 2025 campaign addresses these issues by promoting spiritual practices such as mindfulness, meditation, and yoga as powerful tools for mental well-being, complemented by contemporary therapeutic approaches.

The campaign sheds light on alarming trends in mental health, including a significant increase in suicides among youth and seniors. Academic stress, career uncertainties, and the pervasive influence of social media are driving young people toward anxiety and depression, while seniors face loneliness and existential challenges. Additionally, unresolved emotional trauma is increasingly linked to rising crime rates and strained relationships, underscoring the need for comprehensive mental health interventions.

Go Spiritual’s campaign integrates ancient Indian spiritual practices with practical mental health strategies, offering accessible tools through workshops, webinars, and community programs to help individuals manage stress, anxiety, and emotional turmoil. By emphasizing spirituality as a pathway to inner peace, the campaign empowers people to navigate life’s challenges with resilience and hope.

A core focus of the 2025 campaign is supporting vulnerable populations, particularly the youth and elderly. For young people, Go Spiritual is partnering with schools and universities to deliver sessions on mindfulness and emotional regulation, equipping students to handle academic pressures and social media scrutiny. These programs foster self-awareness and confidence, reducing the risk of mental health crises and self-harm. For seniors, the campaign offers community-driven initiatives that promote spiritual reconnection and emotional support, creating safe spaces for dialogue and shared experiences to combat loneliness and depression, helping seniors find purpose and community to mitigate the risk of suicide.

To amplify its impact, Go Spiritual is launching a dynamic social media campaign to spark global conversations about mental health. The initiative encourages individuals to share personal stories of resilience and healing through spirituality, fostering a supportive online community. By breaking the stigma around mental health, the campaign creates a safe space for open dialogue and collective healing. The campaign also addresses the societal ripple effects of poor mental health, including the rise in crime and relationship breakdowns linked to unresolved trauma. By integrating spiritual practices with modern counseling, Go Spiritual advocates for holistic solutions that address the root causes of emotional distress, promoting compassion and emotional balance as alternatives to destructive behaviors.

Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, emphasized the transformative potential of spirituality in addressing mental health challenges. “In today’s fast-paced world, mental health issues are at the heart of many societal challenges, from suicides to fractured relationships. Our 2025 campaign harnesses the timeless wisdom of spirituality to offer hope and healing. By combining mindfulness, meditation, and community support, we aim to empower individuals to find inner strength and create a more balanced, compassionate society.”

Sonu Tyagi, Founder, Go Spiritual & Approach Entertainment

Sonu Tyagi, an award-winning writer, director, and producer, brings a wealth of experience from working with leading advertising agencies and media houses across India. A graduate in Psychology with specializations in Advertising Management, Journalism, and Filmmaking, his visionary leadership drives the success of both Go Spiritual and Approach Entertainment Group.

Go Spiritual is a spiritual entity dedicated to promoting mental health, spiritual awareness, and holistic well-being. As a social and spiritual initiative of Approach Entertainment Group, it leverages ancient wisdom to address modern challenges. Approach Entertainment Group is a powerhouse in celebrity management, film production, advertising, corporate film solutions, film marketing, and events and entertainment marketing. The group also operates Approach Communications, a top-tier PR and integrated communications agency serving industries such as corporate, healthcare, entertainment, finance, education, and social sectors.

Additionally, Approach Bollywood, a specialized platform for Bollywood news and content dissemination, extends the group’s influence in the entertainment industry. Recognized with prestigious accolades, including The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award, Approach Entertainment Group operates across major Indian cities, including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad. Under Sonu Tyagi’s leadership, the group continues to drive impactful social and spiritual initiatives through its non-profit arm, Go Spiritual.

Driven by a deep dedication to spirituality, Sonu Tyagi established Go Spiritual, a social enterprise committed to promoting spiritual awareness, philanthropy, mental health, wellness, spiritual tourism, organic living, and impactful social initiatives. The launch of the Go Spiritual News Magazine & App furthers this mission, offering a dynamic platform for meaningful content and community connection.

For more details, please contact: Go Spiritual / Approach Entertainment Phone: +91 9820965004 / +91 9716962242

Email: info@approachentertainment.com & info@gospiritualindia.org

Visit us at Approach Entertainment: www.approachentertainment.com

Go Spiritual Organization: www.gospiritualindia.org

Go Spiritual News Magazine App: www.gospiritualindia.in

Sonu Tyagi Set to Inspire on Baldev Khumar’s Look My Show Podcast

Mumbai: Sonu Tyagi, a trailblazing writer, director, producer, and the visionary founder of Approach Entertainment, Go Spiritual, Approach Communications, and Approach Bollywood, has been featured as a guest on a recently recorded episode of Look My Show, the acclaimed podcast hosted by actor, writer, and media entrepreneur Baldev Khumar. Dedicated to celebrating the unsung heroes of Indian cinema, this highly anticipated episode offers an in-depth look into Tyagi’s remarkable journey in media, entertainment, and spirituality.

Baldev Khumar with Sonu Tyagi on Look My Show Podcast Set in Mumbai

Recorded at the Look My Show studio in Mumbai West, this episode will be launched on YouTube, social media, and all major podcast platforms, promising to inspire aspiring filmmakers, creators, and audiences with Tyagi’s insights on creativity, societal impact, and the future of Indian entertainment.

Sonu Tyagi is a name synonymous with innovation and impact in India’s creative and spiritual spheres. An award-winning writer, director, and producer, Sonu Tyagi has carved a unique path by blending storytelling with a deep commitment to societal well-being.

Sonu Tyagi on Look My Show Podcast: Visit us at www.approachentertainment.com

As the founder of Approach Entertainment, a leading celebrity management and film production company, Tyagi has worked with numerous talents, including luminaries like Katrina Kaif, Amitabh Bachchan, Jackie Shroff, Bhagyashree, Sonali Bendre, Tanushree Dutta, Govinda, Neha Dhupia, Sweta Tiwari, and Hollywood actor Clayton Norcross, collaborating on various films, events, advertising campaigns, and other engagements. His ventures, including Approach Communications, Approach Bollywood, and the spiritually focused Go Spiritual platform, reflect his mission to bridge entertainment with purpose-driven storytelling.

Sonu Tyagi is also co-producing a global feature film, Liberation, which targets Gen Z audiences with culturally rich narratives, and is currently involved in co-producing another English-language film shot in the United Kingdom, with details to be announced soon. With a robust academic background, Sonu Tyagi pursued his graduation in Psychology and post-graduate courses in Journalism, Advertising Management, and Filmmaking. Before launching the Approach Entertainment Group, he honed his expertise at India’s top advertising agencies and media houses.

His contributions have been recognized with prestigious accolades, including The Bizz India 2010 Award by the World Confederation of Business, the Service Excellence Award by the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award. Sonu Tyagi brings a wealth of experience to the Look My Show podcast, where his appearance delves into his creative process, his vision for India’s entertainment industry, and the intersection of art and spiritual consciousness.

Hosted by Baldev Khumar, Look My Show is more than a podcast—it’s a movement to honor the backbone of Indian cinema: the editors, cinematographers, writers, and countless other professionals who work tirelessly behind the scenes. Based in Mumbai West, the podcast has become a respected platform for industry veterans to share their stories, mentor aspiring artists, and shed light on the craft that shapes Bollywood’s magic.

Baldev Khumar, the driving force behind Look My Show, brings his own inspiring journey to the table. From his early days performing as Lord Rama in Chandigarh’s gali Ramleela to founding Baldev Acting Studio and a media agency that produced over 100 documentaries and two feature films, Khumar’s passion for storytelling and mentorship resonates deeply with his audience. His ability to connect with guests and draw out authentic, heartfelt narratives has made Look My Show a must-listen for anyone passionate about cinema’s unsung heroes.

The inclusion of Sonu Tyagi as a guest marks a significant milestone for Look My Show as it continues to amplify System: the voices of those shaping Indian cinema. This episode aligns with the podcast’s mission to celebrate the “makers behind the magic” and provide a platform for meaningful dialogue that inspires the next generation of artists. “We are honored to have had Sonu Tyagi join us on Look My Show,” said Baldev Khumar. “His contributions to entertainment and spirituality are profound, and his story embodies the resilience, creativity, and purpose that our platform seeks to highlight. This episode is a celebration of his vision and a call to action for creators everywhere to tell stories that matter.”

Look My Show is a Mumbai-based podcast dedicated to honoring the unsung heroes of Indian cinema. Hosted by Baldev Khumar, the platform brings together industry veterans, emerging talents, and passionate storytellers to share their journeys and insights. Through authentic conversations, Look My Show aims to inspire, educate, and celebrate the art of filmmaking. Baldev Khumar is an actor, writer, and media entrepreneur whose journey from Chandigarh’s theatre stages to Mumbai’s film industry reflects his dedication to storytelling. As the founder of Look My Show and Baldev Acting Studio, he continues to empower aspiring artists and amplify the voices of those who shape Indian cinema.

Approach Entertainment, an award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing Company, reflects its commitment to this event through its broader mission to champion impactful educational, corporate, and philanthropic initiatives. With a robust presence in major cities like Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, the group’s portfolio is diverse and dynamic.

It encompasses Approach Communications, an award-winning PR, Digital, and Integrated Communications Agency; Approach Bollywood, a leading Bollywood Newswire delivering entertainment news across digital platforms, newspapers, magazines, TV channels, and apps; and Go Spiritual, a Spiritual & Wellness Organization working for Spirituality, Spiritual Awareness, Wellness, Mental Health, Spiritual Tourism, Events, Media, and Social Causes. Go Spiritual recently launched a dedicated Go Spiritual news magazine and app and is preparing to unveil Go Spiritual Web TV & OTT to expand its reach and impact.

Contact Information:

Approach Entertainment
Phone: +91-9820965004 / +91-9716962242
Email: info@approachentertainment.com
Websites: www.approachentertainment.com | www.approachcommunications.in

Sonu Tyagi & Approach Entertainment Partner with Liberation Movie as Co-Producers for Global Audiences

September 15, 2025 by admin News ad films makers in india, ad films makers in mumbai, approach entertainment, celebrity management, films productions, films productions in mumbai, films productions in new delhi, line productions companies in mumbai, sonu tyagi, sonu tyagi producer

Mumbai, India: Sonu Tyagi, an acclaimed filmmaker, and his award-winning production house, Approach Entertainment, have partnered with Liberation, a movie crafted with a global audience in mind, as co-producers. This dynamic collaboration marks a significant milestone for the debut feature film, designed to resonate with Gen Z and Millennial audiences worldwide through its primary language, English, while also being available in Hindi and other Indian languages. With an Indian perspective at its core, Liberation aims to bridge local narratives with universal appeal.

Liberation (2025), currently in production, is a gripping exploration directed by Ankit Kadam and produced by Kanishk Kadam under the Sure Real Pictures banner. Through themes of rebellion, self-discovery, and redemption, Liberation delivers a narrative that deeply resonates with younger generations navigating the complexities of modern life. Approach Communications is proud to handle the film’s PR and communications account, while Approach Bollywood serves as the official Bollywood & Entertainment App Partner, amplifying the film’s reach across diverse platforms.

Sonu Tyagi brings an extraordinary breadth of creative expertise to Liberation. As an award-winning writer, director, and producer, Sonu Tyagi has made significant contributions to advertising films, web series, music videos, and brand entertainment. His notable achievements include co-producing the acclaimed spiritual web series Two Great Masters and earning prestigious accolades such as the Biz India 2010 Award, Yuva Ratn Award, Service Excellence Award, and PR Agency of the Year Award.

Beyond filmmaking, Sonu Tyagi is an accomplished author and lyricist, having written novels and songs, with his next novel exploring the theme of one-sided love set to release soon. As the founder of Approach Entertainment, a production house celebrated for its innovative storytelling, Sonu Tyagi’s involvement ensures Liberation benefits from his creative vision and production excellence, delivering a cinematic experience that blends cultural depth with universal appeal.

Additionally, Sonu Tyagi is planning to write and direct films, web series, and short films that carry social and spiritual messages, further expanding his creative footprint. Through his organization, Go Spiritual, Sonu Tyagi promotes spirituality, wellness, mental health, spiritual tourism, and social causes, with initiatives including a dedicated news magazine, app, and an upcoming Go Spiritual Web TV and OTT platform.

Approach Entertainment, alongside its sister agency Approach Communications and its Bollywood and Entertainment Newswire division, Approach Bollywood, is renowned for its comprehensive portfolio spanning celebrity management, film production, advertising and corporate film production, film marketing, events, and entertainment marketing. Approach Communications is spearheading Liberation’s PR and communications strategy, ensuring the film’s message reaches global audiences through targeted media and digital campaigns.

Meanwhile, Approach Bollywood, as the official Bollywood & Entertainment App Partner, leverages its extensive network to provide exclusive content, behind-the-scenes insights, and updates to audiences across newspapers, magazines, TV channels, radio, digital platforms, and its dedicated smartphone app. This collaboration underscores the commitment to amplifying Liberation’s impactful narrative on a global stage.

“We are thrilled to have Sonu Tyagi and Approach Entertainment on board as co-producers for Liberation,” said Kanishk Kadam, producer and founder of Sure Real Pictures. “Sonu Tyagi’s multifaceted creative talent, combined with Approach Entertainment’s production expertise and the strategic support of Approach Communications and Approach Bollywood, elevates our mission to create a film that resonates with today’s youth. Their involvement will help us deliver a cinematic experience that is both bold and meaningful, connecting with audiences in India and beyond.”

Ankit Kadam, director and writer of Liberation, added, “Partnering with Sonu Tyagi and Approach Entertainment is a transformative step for Liberation. Their passion for authentic narratives, paired with Approach Communications’ PR expertise and Approach Bollywood’s dynamic platform, aligns perfectly with our goal to craft stories that challenge, inspire, and connect with Gen Z and Millennials worldwide. We’re excited to see this collaboration bring our vision to life.”

Sonu Tyagi expressed his enthusiasm, stating, “Liberation is a compelling story that captures the struggles and aspirations of today’s youth, told with an Indian perspective yet crafted for a global audience. I’m honored to partner with this remarkable project as a co-producer and bring Approach Entertainment’s creative and production strengths to the table. With Approach Communications and Approach Bollywood amplifying the film’s reach, we aim to create a cinematic experience that entertains and sparks meaningful conversations across the globe.”

Sure Real Pictures is an India-based production house dedicated to creating films, shows, web series, and digital content tailored for Gen Z and Millennials. Founded by Kanishk Kadam, with Ankit Kadam as its visionary director, the company is committed to authentic, bold, and universally relatable storytelling. Liberation (2025), currently in production, marks the beginning of an ambitious journey to redefine entertainment for the next generation.

Approach Entertainment is an award-winning production house specializing in film production, celebrity management, advertising and corporate film production, film marketing, events, and entertainment marketing. Founded by Sonu Tyagi, a celebrated writer, director, and producer with a background in psychology, journalism, advertising, and filmmaking, the company operates across major cities including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad.

Approach Entertainment is recognized for its innovative storytelling and has earned accolades such as the Biz India 2010 Award and Yuva Ratn Award. Its sister ventures, Approach Communications and Approach Bollywood, excel in PR, integrated communications, and entertainment news dissemination, while Go Spiritual is a spiritual organization working for spirituality, spiritual awareness, philanthropy, social causes, mental health, wellness, spiritual tourism, media, and events. Go Spiritual also has a news magazine and app, and is preparing to launch a Go Spiritual Web TV and OTT platform soon.

For More Information:

Approach Entertainment & Approach Communications
Phone: +91-9820965004 / +91-9716962242
Email: info@approachentertainment.com
Websites: www.approachentertainment.com | www.approachcommunications.in

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Sonu Tyagi & Approach Entertainment Partner with Liberation Movie as Co-Producers for Global Audiences

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