Approach Bollywood Launches Quirky Digital Campaign Don’t Drink & Drive on New Year’s Eve

Mumbai: India’s Leading Bollywood & Entertainment Newswire, Approach Bollywood has launched its quirky digital campaign ‘ Aaj Mere Paas Gadi Hai ‘ for don’t drink & drive campaign on new year evening. The digital campaign will run on social media till 1^st January, 2023. . The digital campaign will give a social message of ‘Don’t Drink & Drive’ on New Year Eve. The campaign has been launched focusing on witnessing accidents on roads & crimes every year on New Year evening due to drunken driving & drunks.

Approach Bollywood has been launched by Approach Entertainment Group. Approach Entertainment is an Award Winning Full Fledged Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing Company with operations in Mumbai, New Delhi, Gurugram, Chandigarh, Kolkata, Goa & Dehradun.

Approach Bollywood has also roped in influencers in the campaign. The audience can instantly connect with its bollywood theme playing around the most successful film in Bollywood history Deewar starring Amitabh Bacchan & Shashi Kapoor.  In its first version which has been already launched, Amitabh Bacchan is asking  ‘ Aaj Mere Paas Gadi Hai, bangla hai, bank balance hai , even then i don’t drink & drive ’. 

In the second ad which will be launched on 31st eve, We have the famous bollywood dialogue ‘ kanoon ke haath bahut lambe hote hain ‘ explaining its not good to drink & drive with law will catch you in any way  . 

In the don’t drink & drive campaign, Approach Bollywood is giving a social message for New Year Evening 2023.. In another digital ad which will be launched now, Veeru asks Basanti “ Don’t dance in front of these dogs. They create a scene after drinking” Here Approach Bollywood  gives a message of Don’t Drink,  Drive & don’t create a scene . The social message of Don’t Drink & Drive has been blended well in with Approach Bollywood’s digital campaign.

Speaking on the new digital campaign, Sonu Tyagi, Founder, Approach Entertainment reveals, ” Drunk Driving is very rampant on New Year Eve. We want to save lives & innocent people who sleep on the road as they are most vulnerable on 31st night. So we also added the social message in a Bollywood way.  ”

Approach Bollywood is a newswire service that creates & disseminates multimedia content for newspapers, magazines, TV channels, Radio, Apps, and all digital media.  Approach Bollywood is also launching its own app for smartphone users to quickly get updated on the happenings from the world of the entertainment business with just a click.

Approach Bollywood delves into the business side of Films, TV, OTT, and the Music & entertainment industry. It will include an in-depth analysis of the trends in the industry and how it impacts everyone involved. It is a hub for all media outlets for content that will whet the appetite of not only the crazy movie-buffs but the films & entertainment industry in question as well.

The celebrity management wing of Approach Entertainment guarantees that it has access to all-stars which in turn guarantees authentic industry coverage. In today’s time, entertainment is one of the most-read genres which means there is a hunger for more content. But given the digital age, credibility has been in question. Access to big names in the industry will enable Approach Bollywood to stay true to honest journalistic practices. 

Approach Bollywood is also planning to organize Film & Entertainment industry-related business events. The newswire will also explore branded content production with Celebrities and Bollywood personalities and will bring its own shows on TV, OTT & Digital channels. 

Apart from that, Approach Bollywood will also be available as a portal that will only focus on the business & trade side of the films and the entertainment industry. It will deal with fact-checks, business happenings, interviews of the stakeholders of various production units, and features that will bring to its readers a side of Bollywood many aren’t too aware of. The behind-the-scenes reportage will ensure all aspects of the entertainment industry are tended to and reported. Approach Bollywood’s coverage will definitely kick start conversations that were earlier restricted to only the people who starred in movies or commercials. 

 Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising. He has worked with top advertising agencies and media houses in India.  The company is now also foraying into Bollywood Film Productions with its first Hindi film project in 2023.

The company will be announcing the film project soon and the work is already going on in the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. Recently, Approach Entertainment Group also bagged Service Excellence Award from Worldwide Marketing Organization.

For More Info : Approach Entertainment

Mail us at info@approachentertainment.com & approachbollywood@gmail.com 

Call at 9820965004 / 9716962242 

Please Visit us at www.approachentertainment.com  & www.approachbollywood.in  

New Delhi: Approach Entertainment & UFI Productions released the music video Tanhai in a launch event organized in New Delhi. Tanhai which features a stellar cast of Big Boss Participant & TV Actress Dalljiet Kaur, Arjun Suryavanshi, and Ashish Matta. Mujeeb Ul Hassan of Harjaiyaan (2020) fame has sung and featured in the much awaited soulful song Tanhai. Tanhai has been launched on the music label UFI Music which was recently launched by UFI Productions. 

With the release of Tanhai music video on UFI Music digital platforms, successful singer- producer Mujeeb Ul Hassan has astonished the listeners with his soulful music & voice . Mujeeb Ul Hassan has also co-produced bollywood movies  Dekh bhai Dekh (2009), Side A & Side B (2018), Rabbi (2017), Mantostaan (2017), San 84 Justice (2019), and  produced Camp Decent which has been completed now. Camp Decent will be released soon. 

On 16 December 2022, the trailer of Tanhai music video was launched on social media platforms like Facebook, Twitter, YouTube, and netizens commented on how the meaningful lyrics and Mujeeb Ul Hassan’s mesmerizing voice enthralled them. The trailer of the song was well appreciated by the music lovers & celebrities aike. Senior actors in Bollywood like Brijendra Kala appealed to all music lovers to watch & listen to the song Tanhai praising the singer Mujeeb Ul Hassan , lyrics, music and its music video.  Directed by Rohan Sharma, the heart-warming song has been written by Mayank Gera and the music has been given by Manish Sahriya. The music video’s DOP is Athul Leonardo Nandhu and VFX by Tarun Gupta. 

Talking about the song Tanhai ” Tanhai song is very close to my heart as I was always very confident about its soulful lyrics & music. We have recently launched this music label UFI Music & we are also working on our upcoming film which is in the post production now and will be released soon. I thank the audience for appreciating the trailer of the song and now they can listen to the full song ” said the singer Mujeeb Ul Hassan. 

Well-known companies UFi Productions and Approach Entertainment have jointly released the  Tanhai song on the occasion of Christmas & New Year. The Tanhai Music Video & Song is available on all digital platforms now. 

“Tanhai is for those couples who feel lonely when they part ways unintentionally. Listening to this song will reduce the emotional pain of couples dealing with break-ups and separation. With Mujeeb’s voice and Dalljiet Kaur, Arjun Suryavanshi, and Ashish Matta’s performances in Tanhai music video, you will feel the deep sadness that can also deepen your love for your partner. With the soothing musical score and intense emotional lyrics, you will feel like slow-dancing with your partner,” said Sonu Tyagi, Director of Approach Entertainment.

Dalljiet, Arjun, and Ashish all look stunning and intense in 2022’s most promising music video Tanhai. Their graceful looks and mature performances have made the music video look more natural and authentic. It seems like a visual treat for viewers who want to dance under the Christmas tree and feel the warmth of their love towards their partners. Overall, the melodious music video is a game-changer at a time when rap and hip-hop songs get picked up in trends immediately. However, Tanhai doesn’t seem to die or fade out for a long, long time because it is about healing the pain in romantic relationships. It will be liked by all kinds of audiences, youth & old alike. 

On 16 December 2022, the trailer song of Tanhai music video on social media platforms like Facebook, Twitter, and YouTube was released, and netizens commented on how the meaningful lyrics and Mujeeb Ul Hassan’s mesmerizing voice enthralled them. Directed by Rohan Sharma, the heart-warming song has been written by Mayank Gera and the music has been given by Manish Sahriya. The music video’s DOP is Athul Leonardo Nandhu and VFX by Tarun Gupta. 

UFI Productions is the fastest-growing production company that produces feature films, music videos, corporate films among others. UFI Productions has already supported 5 Bollywood films and is currently working on producing a satire film with an ensemble cast of comedy actors of Bollywood. UFI Productions has recently launched its music label UFI Music & company will regularly release new music videos working with bollywood & new artists in all languages  . 

Started in 2004, Approach Entertainment is an award winning Celebrity Management & Films Productions company led by an award-winning filmmaker and writer Sonu Tyagi. Approach Entertainment is working on expertise based solutions in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing. Approach Entertainment has been awarded with The Biz India 2010 Award by World Confederation of Business, Service Excellence Award by Worldwide Marketing Organization & Communications company of the Year Award. Approach Entertainment Group has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata & Jalandhar.

For More Info:

Sonu Tyagi at Approach Entertainment

9820965004 / 9716962242   Visit us at www.approachentertainment.com

Email us at :  info@approachentertainment.com

Cosmo Arcades Appoints Approach Communications as PR & Communications Partner

Mumbai: Soon to Launch Beauty & Wellness destination, Cosmo Arcades has entrusted award winning PR & Communications Agency, Approach Communications, as their PR & Communications partner. Cosmo Arcades is a beauty and wellness destination launched by Aintzane Digital Private Limited under Ignite Group of Companies based in Kolkata. Cosmo Arcades corporate office is in Hyderabad. Ignite Group of Companies is headed by self-made entrepreneur Sanjay Sarkar.

Ignite Group of Companies is a Kolkata based Business Group with Interests in Real Estate, Trading, Export, Entertainment and Wellness. Cosmo Arcades is a beauty and wellness ecommerce and retailing brand launching its ecommerce operations next month. Cosmo Arcades is also planning to launch its own cosmetics and herbal label soon while expanding its ecommerce and retail operations. 

Cosmo Arcades will also launch its retail operations after the ecommerce launch in September. Cosmo Arcades Website and app will be launched soon. Cosmo Arcades has already roped in doyen in cosmetics and wellness industry, Pavan Ladha as its Executive Director.

Speaking on the appointment, Sanjay Sarkar, Managing Director, Aintzane Digital Private Ltd “We were looking for a PR & Communications agency which is most suitable for us in terms of generating awareness, engaging the audience and corporate reputation of the group with domain expertise in herbal, cosmetics and wellness. The presentation made by Approach Communications was in line with our marketing communications and PR approach.  So we decided to go with Approach Communications.”

Speaking on Engaging Approach Communications as PR & Communications Partner, Pavan Ladha, Executive Director, Aintzane Digital said “We want to make Cosmo Arcades as the first choice for all beauty and wellness commerce. We are launching Cosmo Arcades E-commerce website and app soon and will follow it with retail expansion. We have some very innovative plans for the beauty and wellness industry and will be the leader in the beauty segment soon. ” 

Pavan Ladha, Executive Director 

Sonu Tyagi, Director, Approach Communications said “We are very excited to work on the Cosmo Arcades account. Sanjay Sarkar and Cosmo Arcades team has got a very big vision to make it a top destination in the beauty and wellness industry. Approach Communications will be handling the entire PR & Communications for Cosmo Arcades brand. Our group company, Approach Entertainment will take care of branded entertainment, ad films productions, video productions, events, influencer marketing, corporate films, btl , film and infilm marketing activities.”

Approach Communications will handle PR & Communications for Cosmo Arcades and social media and digital marketing will be handled by Approach Communications Digital division. Approach Communications Group company, Approach Entertainment will handle entire Branded entertainment, celebrity and influencers engagement, film and in film marketing, events, films productions and all entertainment marketing activities for Cosmo Arcades.

Approach Communications group also has a Celebrity Management & Films Productions company, Approach Entertainment,  apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

For More Info:

Approach Communications / Approach Entertainment

9820965004 / 9716962242

Visit us at www.approachentertainment.com & www.approachcommunications.in