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Aristocrat Media Successfully Hosts the 2nd Edition of Healthcare Innovation Conclave & Awards in New Delhi, Supported by Approach Entertainment as PR Partner and Go Spiritual India as Spiritual Partner

Aristocrat Media Successfully Hosts the 2nd Edition of Healthcare Innovation Conclave & Awards in New Delhi, Supported by Approach Entertainment as PR Partner and Go Spiritual India as Spiritual Partner

October 01, 2023 by admin News


Aristocrat Media Successfully Hosts the 2nd Edition of Healthcare Innovation Conclave & Awards in New Delhi, Supported by Approach Entertainment as PR Partner and Go Spiritual India as Spiritual Partner

New Delhi:   Aristocrat Media, a distinguished name in recognizing and honoring excellence across various industries, celebrated another remarkable milestone today with the successful culmination of the 2nd Edition of the Healthcare Innovation Conclave & Awards. The event, held at the prestigious Radisson Blu Plaza, Delhi Airport, New Delhi, brought together luminaries, thought leaders, and pioneers from the healthcare industry under the theme of “Technology, Innovation, and the Future of Healthcare.”

The Healthcare Innovation Conclave & Awards has swiftly become a beacon of hope and inspiration in these transformative times. Aristocrat Media, led by the visionary Founder, Mr. Farooq Shaikh, has played a pivotal role in driving India towards a brighter and healthier future through this innovative platform.

The event commenced with a captivating opening speech by Mr. Farooq Shaikh, setting the tone for a day filled with insightful discussions and groundbreaking insights.

A distinguished panel of speakers shared their expertise, including, Dr. Ashwin Naidu, M-Swastha Solutions, Dr. Vishal Gandhi, Founder & CEO, BIORx Venture Advisors,  Surisolis Ventures Pvt Ltd, Rajasthan, Sayantan Chatterjee, Digital Health Industries Leader | Consulting, Strategy, Health Industries, PWC India,  Sushil K. Meher Medical Informatics, AIIMS, Vas Metupalle, Group CIO, 1Life Healthcare, Singapore, , PHFI-RNE Universal Health Coverage, Public Health Foundation of India, Vikas Ranjan, Business Head, Zenzo, Kishore Manepalli, Founder & CEO, Total Emergency Network (TEN),  Dr. Rajiv Chhiber Vice President – Sahajanand, Rajeev Gautam, President, HORIBA India Medical Technologies,  Ravi Rathod, General Manager- Policy & Strategic Affairs Innvolution Imaging Technologies Pvt. Ltd., Sameer Gupta Group Cardiac Cath Lab Director, Metro Hospital & Heart Institute, Delhi, and many others.

These healthcare leaders explored a wide range of topics, including the Role of Technology and innovation in providing Quality Healthcare, ensuring Patient Safety, and the imperative of Healthcare being future-ready. Additionally, the event delved into the transformative power of AI in reshaping the gig workforce in healthcare.


The highlight of the evening was the prestigious awards ceremony, where exemplary healthcare professionals, innovators, and organizations were felicitated in various categories. These included the Most Innovative CEOs in Healthcare, Most Innovative HR in Healthcare, and the coveted Healthcare Innovation Excellence Award.

Mr. Farooq Shaikh, the dynamic Founder of Aristocrat Media, expressed his excitement for the event and the impact it has on recognizing and celebrating the remarkable contributions of healthcare professionals and innovators. “We aim to inspire them to reach even greater heights in their fields,” he stated.

He also emphasized the rigorous selection process, adhering to international norms, which ensures that the most deserving individuals and organizations are honored. This event stands as a testament to Aristocrat Media’s commitment to recognizing excellence across industries.

Aristocrat Media’s legacy of hosting prestigious awards and conclave events, such as the Business Tycoon Awards, Global Healthcare and Medical Tourism Conclave and Awards, and the Indo Asia Healthcare Leadership Award, has firmly established the organization as a pioneer in honoring outstanding contributions.

The 2nd Edition of Healthcare Innovation Conclave & Awards has undoubtedly set a precedent, bringing together visionaries, innovators, and leaders in healthcare to pave the way for a brighter and healthier future for India.

Aristocrat Media is a leading organization dedicated to recognizing and celebrating excellence in various industries. With a history of hosting prestigious awards and conclave events, Aristocrat Media has become synonymous with honoring outstanding contributions across diverse sectors. Committed to inspiring excellence and innovation, Aristocrat Media continues to lead the way in recognizing the best and brightest talents in India.

Approach Entertainment is an award-winning celebrity Management & film production Company with operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Hyderabad, Kolkata, and Dehradun. Approach Entertainment Group also has a PR and integrated Communications Agency, Approach Communications, apart from a Bollywood Newswire, Approach Bollywood.

In addition to business enterprises, Approach Entertainment Group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, Mental Health, and Social causes.

For more information, please contact:

Approach Communications / Approach Entertainment

Phone: 9820965004 Email: info@approachentertainment.com

Website: www.approachentertainment.com & www.approachcommunications.in

Go Spiritual India Relaunches Nationwide ‘Go Vegetarian’ Campaign on World Vegetarian Day 2023, Approach Entertainment is PR & Entertainment Partner

Go Spiritual India Relaunches Nationwide ‘Go Vegetarian’ Campaign on World Vegetarian Day 2023, Approach Entertainment is PR & Entertainment Partner

September 30, 2023 by admin News , , , , , ,

Go Spiritual India Relaunches Nationwide ‘Go Vegetarian’ Campaign on World Vegetarian Day 2023, Approach Entertainment is PR & Entertainment Partner

Mumbai: On the auspicious occasion of World Vegetarian Day, celebrated annually on October 1st, it’s time for deep reflection. We must ask ourselves whether sacrificing the lives of animals for our sustenance is truly necessary. Is meat consumption a fundamental requirement for humanity? To understand the importance of this day, let’s briefly explore its history: World Vegetarian Day was established in 1977 by the North American Vegetarian Society (NAVS) and has since gained global recognition for its message of compassion and benevolence towards animals. The worldwide adoption of vegetarian and vegan lifestyles has been steadily growing over the years.

Go Spiritual India, India’s Leading Charitable Spiritual Organization, is proud to relaunch its nationwide ‘Go Vegetarian’ campaign on this World Vegetarian Day in 2023. The campaign initially debuted in 2022. Go Spiritual India is committed to philanthropy, spiritual enlightenment, social causes, spiritual tourism, media, organics, spiritual events, mental health, and wellness. At its helm is Sonu Tyagi, an award-winning writer, director, and producer with a diverse background spanning film, journalism, advertising, and psychology. He also leads Approach Entertainment, India’s prominent film production and celebrity Management Company, along with Approach Communications, a media and communications firm.

Go Spiritual India is set for an array of exciting initiatives, starting with the rollout of the Go Spiritual India Monthly Print Magazine and its digital counterpart. Following this, Go Spiritual India has plans to launch Go Spiritual India Web TV & OTT. In addition to media ventures, Go Spiritual India aims to diversify its portfolio by offering a range of products and services in wellness, mental health, Ayurveda, and food categories via its dedicated e-commerce platform. Moreover, the organization is actively developing events and retreats to advance the cause of Indian spirituality on a global scale.

Sonu Tyagi’s profound connection with the spiritual realm inspired the establishment of Go Spiritual India. Their mission is to reach a global audience through various mediums, such as media, social media, digital platforms, films, events, and a vast network of volunteers. Their primary goals include promoting vegetarianism, advocating for kindness towards animals, and spreading Indian spirituality worldwide.

You may wonder about the connection between spirituality and vegetarianism. Beyond the avoidance of unnecessary violence towards animals, the meat industry has a significant adverse impact on the environment and sustainability. Indian spirituality is rooted in the belief that all living beings possess a soul (Atma), an integral part of the Supreme Being (Param Atma), or what some may refer to as God. As all souls are interconnected through the Param Atma, spirituality involves an expansion of consciousness aimed at merging the individual Atma with the Param Atma. Consequently, compassion and detached love for all living beings are essential aspects of one’s spiritual journey.

Go Spiritual India Intro Film

Sonu Tyagi, Founder, Go Spiritual India & Approach Entertainment

Consuming healthy, guilt-free food is a crucial facet of this spiritual journey. Whether consciously acknowledged or not, the act of slaughtering animals for food and consuming their carcasses can evoke a sense of guilt, even if it lingers in one’s subconscious. This guilt can hinder spiritual growth. Spirituality teaches us to respect all of God’s creation and emphasizes that animals are an integral part of it. Kindness towards animals stems from the innate compassion within humans, even when it’s consciously overlooked.

With this understanding, Go Spiritual India has been actively promoting vegetarianism and compassion for homeless animals in India. On World Vegetarian Day, their campaign aims to expand its reach both within India and globally. Go Spiritual India, a prominent spiritual and social service organization engaged in various philanthropic activities, emphasizes service towards the poor, underprivileged, and animals alike. Spirituality teaches us to be kind not only to humanity but to all of nature, respecting the creation of the Supreme Being.

Founder Sonu Tyagi reiterates the organization’s mission to raise awareness about the greatness of Indian culture, traditions, spirituality, and compassion. Go Spiritual India plans to take its spiritual philosophy and ‘Go Vegetarian’ campaign to a global scale, engaging volunteers, media, and social media from around the world, creating digital content and films for this noble cause.

Go Spiritual India has also been actively involved in charitable work, including efforts to eradicate hunger and distribute essentials like blankets to the less fortunate. Their ‘Bhookh Mitao Campaign’ focuses on providing food to the hungry and encourages food item donations, supported by corporate organizations and spiritual individuals. Additionally, they run annual blanket donation drives to assist the homeless during harsh North Indian winters, garnering support from volunteers and Bollywood celebrities alike.

In addition to their humanitarian efforts, Go Spiritual India promotes compassion towards animals. This message of mercy towards animals has gained significant traction, leading many to embrace vegetarianism and compassion for all living beings.

Go Spiritual India is gaining recognition through its philanthropic and spiritual activities. All their campaigns have received widespread support and financial backing, propelling the organization forward. Their mission seeks to eliminate meat consumption worldwide, highlighting its health risks and environmental impact. Efforts to justify taking animal lives are seen as hypocritical.

Social activist Prem Agrawal, associated with Go Spiritual India, asserts that human bodies are not naturally designed to digest meat. He points out that while carnivorous animals do not chew their food, herbivores, including humans, do. According to Ayurveda, the ancient Indian system of medicine, vegetarian food is ideal for maintaining health, a concept supported by yoga for overall well-being. Human physiology necessitates chewing food before ingestion, indicating that the human body is naturally inclined toward a vegetarian diet. However, many people worldwide consume meat primarily for pleasure and indulgence.

Sonu Tyagi appeals to all to remove meat from their plates and transition to a healthier, naturally vegetarian diet. The ‘Go Vegetarian’ campaign by Go Spiritual India seeks to create awareness and inspire individuals to make this transformative change, not just for their well-being but also for the compassion and respect they owe to all living beings and the environment.

Approach Communications is handling PR and communications for Go Spiritual India, while social media and digital marketing are being managed by Approach Communications Digital division. Approach Entertainment, a company within the Approach Communications Group, oversees all aspects of branded entertainment, celebrity and influencer engagement, film and in-film marketing, events, film productions, and all entertainment marketing activities for Go Spiritual India.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

For More Info:

Sonu Tyagi 9820965004 / 9716962242

Visit us at www.gospiritualindia.org & www.approachentertainment.com

Email: gospiritualindia@gmail.com

Go Spiritual India Organization Website :           www.gospiritualindia.org 

Go Spiritual India Magazine :                             www.gospiritualindia.in

Go Spiritual India Store :                                   www.gospiritualindia.com

Group Companies

Approach Entertainment Celebrity Management :  www.approachentertainment.com

Approach Entertainment Films Productions :          www.approachentertainment.net

Approach Bollywood                                          :     www.approachbollywood.in

Approach Communications                              :       www.approachcommunications.in

Approach Entertainment Joins Aristocrat Media for the 2nd Healthcare Innovation Conclave & Awards in New Delhi on September 30th

Approach Entertainment Joins Aristocrat Media for the 2nd Healthcare Innovation Conclave & Awards in New Delhi on September 30th

September 27, 2023 by admin News , , , , , , , ,

Approach Entertainment Joins Aristocrat Media for the 2nd Healthcare Innovation Conclave & Awards in New Delhi on September 30th

New Delhi: Aristocrat Media, a pioneer in recognizing and celebrating excellence in various healthcare & pharma industries, is set to host the highly anticipated 2nd Edition of the Healthcare Innovation Conclave & Awards. Following the resounding success of its inaugural event in 2022, this year’s edition promises to be an even grander affair. The event is scheduled to take place on the 30th of September 2023, at the prestigious Radisson Blu Plaza, Delhi Airport, New Delhi.

The event has been sponsored by Feather Touch, Healism & Orange Health Digital. Approach Entertainment is supporting the Conclave as the PR & Communications Partner and Go Spiritual India has become its Spiritual Partner. Indian Angels Healthcare is the Angel Investor Partner, Ten is the Exhibitor Partner, Bior Venture Advisors is a Knowledge Partner, Silicone India is the Online Magazine Partner, Gravitas AI is the AI Partner, and Art is the Creative Partner.

Healthcare Innovation Conclave & Awards has become a beacon of hope and inspiration in these transformative times. Aristocrat Media has been at the forefront, taking significant steps to lead India towards a brighter and healthier future through this innovative platform. With the theme of “Technology, Innovation, and the Future of Healthcare,” this year’s conclave will bring together luminaries, thought leaders, and pioneers from the healthcare industry to explore groundbreaking solutions and celebrate innovation in healthcare.

The event will kick off with an opening speech by Mr. Farooq Shaikh, the visionary Founder of Aristocrat Media, who has been instrumental in driving the healthcare innovation agenda in India.

Farooq Shaikh

The speakers include Mukesh Sinha, Gravitas AI ltd, Dr. Ashwin Naidu, M-Swastha Solutions, Dr. Vishal Gandhi, Founder & CEO, BIORx Venture Advisors, Sujeet Katiyar Director – Digital Healthcare & Regulatory Compliance, Surisolis Ventures Pvt Ltd, Anand Soni Director, Sita Devi Hospital, Rajasthan, Sayantan Chatterjee, Digital Health Industries Leader | Consulting, Strategy, Health Industries, PWC India,  Sushil K. Meher Medical Informatics, AIIMS , Vas Metupalle, Group CIO, 1Life Healthcare, Singapore, Priya Balasubramaniam, Senior Public Health Scientist &  Director, PHFI-RNE Universal Health Coverage, Public Health Foundation of India, Vikas Ranjan, Business Head, Zenzo, Kishore Manepalli, Founder & CEO, Total Emergency Network (TEN),  Dr. Rajiv Chhiber Vice President – Sahajanand , Rajeev Gautam, President, HORIBA India Medical Technologies,  Ravi Rathod, General Manager- Policy & Strategic Affairs Innvolution Imaging Technologies Pvt. Ltd., Sameer Gupta Group Cardiac Cath Lab Director, Metro Hospital & Heart Institute, Delhi

Distinguished panelists will convene in person to discuss a wide range of topics, including the Role of Technology and innovation in providing Quality Healthcare, and ensuring Patient Safety. The event will also delve into the imperative of Healthcare being future-ready and explore how powerful AI can reshape the gig workforce in healthcare.

The highlight of the evening will be the awards ceremony, where exemplary healthcare professionals, innovators, and organizations will be felicitated in various categories, including Most Innovative CEOs in Healthcare, Most Innovative HR in Healthcare, and the prestigious Healthcare Innovation Excellence Award.

Farooq Shaikh, the dynamic Founder of Aristocrat Media, expressed his excitement for the event, stating, “The 2nd Edition of Healthcare Innovation Conclave & Awards is our commitment to recognize and celebrate the remarkable contributions of healthcare professionals and innovators who have worked tirelessly to improve humanity’s health and well-being. We aim to inspire them to reach even greater heights in their fields.”

Mr. Shaikh further added, “Our rigorous selection process, in line with international norms, ensures that the most deserving individuals and organizations are honored. We are proud to continue our tradition of recognizing excellence in various industries, and this event is yet another milestone in our journey.”

Aristocrat Media’s previous awards and initiatives, including the Business Tycoon Awards, Global Healthcare and Medical Tourism Conclave and Awards, and Indo Asia Healthcare Leadership Award, have set a precedent for recognizing excellence across industries. The 2nd Edition of Healthcare Innovation Conclave & Awards promises to be a momentous occasion, bringing together visionaries, innovators, and leaders in healthcare to pave the way for a brighter and healthier future for India.

Aristocrat Media is a leading organization dedicated to recognizing and celebrating excellence in various industries. With a history of hosting prestigious awards and conclave events, Aristocrat Media has become synonymous with honoring outstanding contributions across diverse sectors. Committed to inspiring excellence and innovation, Aristocrat Media continues to lead the way in recognizing the best and brightest talents in India.

Approach Entertainment is a Award award-winning celebrity Management & film production Company with operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Hyderabad, Kolkata, and Dehradun. Approach Entertainment Group also has a PR and integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. Approach Entertainment offers expertise-based solutions in Celebrity Management, Films Productions, Advertising and corporate Films Productions, Films Marketing, Events & Entertainment Marketing.

In addition to business enterprises, Approach Entertainment Group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, Mental Health, and Social causes.

For More Info:

Approach Communications / Approach Entertainment

9820965004   Email : info@approachentertainment.com

Visit us at www.approachentertainment.com & www.approachcommunications.in

Nurturing Stardom: The Intricacies of Sports Celebrity Management

Nurturing Stardom: The Intricacies of Sports Celebrity Management

September 04, 2023 by admin Blog , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Nurturing Stardom: The Intricacies of Sports Celebrity Management

Introduction

Sports celebrities are more than just athletes; they’re icons who inspire millions, ignite passions, and leave an indelible mark on society. Behind the scenes, a dedicated and strategic process known as sports celebrity management plays a pivotal role in shaping and managing their careers. This dynamic field encompasses various aspects, from building a brand image to handling endorsements and ensuring long-term success. Let’s delve into the world of sports celebrity management to understand the intricacies that fuel the stardom of our favorite athletes.

Creating and Enhancing the Brand Image

The foundation of sports celebrity management lies in establishing a strong and authentic brand image for the athlete. Management teams work to understand the athlete’s personality, values, and goals to create a brand that resonates with fans and sponsors. This involves crafting a narrative that goes beyond their on-field performance, giving fans a glimpse into their personal stories, struggles, and triumphs.

Endorsements and Partnerships

Endorsements are a crucial avenue for athletes to extend their influence beyond the sports arena. Sports celebrity managers meticulously select endorsement opportunities that align with the athlete’s brand and values. These partnerships not only bring financial benefits but also provide a platform for athletes to engage with a wider audience and promote products or causes they genuinely believe in.

Media Relations and Public Image

Approach Entertainment : India’s Leading Celebrity Management & Films Productions Company

Effective communication with the media is a cornerstone of sports celebrity management. Managers work closely with public relations teams to ensure that the athlete’s public image remains positive and authentic. From press releases to media appearances, the aim is to control the narrative and manage potential controversies, ensuring that the athlete’s reputation remains intact.

Strategic Career Planning

Longevity is a key consideration in sports celebrity management. Managers develop comprehensive career plans that encompass training, competition schedules, and opportunities for growth. They strategize to help athletes transition into new phases of their careers, such as retirement or post-playing roles, ensuring a seamless continuation of their legacy.

Social Media and Fan Engagement

In the age of social media, athletes have unprecedented direct access to their fans. Sports celebrity managers guide athletes on leveraging these platforms to build a loyal fan base, share their journey, and engage with supporters. Authentic interaction fosters a deeper connection and solidifies the athlete’s influence.

Managing Personal Well-being

The pressure of the limelight can take a toll on an athlete’s mental and emotional well-being. Sports celebrity managers often collaborate with psychologists, nutritionists, and fitness experts to ensure that the athlete’s holistic needs are met. This proactive approach not only supports the athlete’s performance but also underscores the responsibility of the management team towards the individual’s welfare.

Conclusion

Sports celebrity management is a multifaceted endeavor that blends strategy, creativity, and empathy. Behind every sports superstar stands a team of professionals who work tirelessly to shape their career, uphold their image, and nurture their legacy. From brand creation to endorsements, media relations to personal well-being, sports celebrity managers play a pivotal role in elevating athletes from mere players to iconic figures who transcend the boundaries of their respective sports.

Approach Entertainment Signs Shorr Music Exclusively

Approach Entertainment Signs Shorr Music Exclusively

July 14, 2023 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Approach Entertainment Signs Shorr Music Exclusively

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music production group Shorr Music exclusively. Shorr Music is a promising upcoming music production group started by three very talented individuals Nihal D, Abhishek T, and Neil. Shorr Music has already worked with top music labels like Zee Music, Tips, and Panorama Music and is all set to compose & produce music for a Bollywood film soon.

Shorr Music already has a few chartbusters like Heer Kahan on Zee Music & Arziyaan on Panorama Music. Shorr Music has also composed and produced music for a few Marathi films and advertising jingles for different brands. Arziyaan was very well appreciated by music lovers for its soulful lyrics and soothing music.  The music group is also going to work on a Bollywood film which will be announced soon.

Approach Entertainment will handle the entire representation, Management, Digital, Brand & Media Partnerships, Events, and other related activities for Shorr Music while Approach Communications will be looking after PR & Communications activities. Approach Entertainment has also bagged Service Excellence Award from Worldwide Marketing Organization recently. Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, and Jalandhar.

“SHORR “ is a musical collective from Mumbai India that works for film & independent music. The group is working on new ideas and experimental sound.  
“SHORR” is a Hindi word for  “NOISE “ as the music group believes Noise can’t be ignored. Shorr will be creating music for a global audience as music is not bound by any genre, language, place, or nation.

Talking about the Collaboration with Approach Entertainment, Nihal D,  Abhishek T & Neil of Shorr Music in a collective statement said, “ As we have already worked with top music labels like Zee Music & Panorama Music and will be making our Bollywood debut soon, we were looking for the right management and communications agencies for our music group. Approach Entertainment is an award-winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment’s celebrity & talent management roster. We are very ecstatic to be a part of our next phase of Bollywood & music journey with Approach Entertainment. Looking forward to having long innings in Bollywood & music industry with the Approach Entertainment team. ”

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Shorr Music is a tremendously talented music directors & singers group who has already proven his performance with Zee Music, Panorama Music & other top music companies. I liked their music videos Heer Kahan & Arziyaan.  We will work on Shorr music management, pr & representation, events, and marketing.  We are very happy   to sign Shorr Music exclusively.”

Sonu Tyagi, Approach Entertainment

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, in Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Go Spiritual India Appoints Approach Communications as PR & Communications Partner

Go Spiritual India Appoints Approach Communications as PR & Communications Partner

June 15, 2023 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Go Spiritual India Appoints Approach Communications as PR & Communications Partner

Mumbai: Leading Not for Profit Spiritual Organization, Go Spiritual India has entrusted award-winning PR & Communications Agency, Approach Communications, as their PR & Communications partner. Go Spiritual India is working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

The organization plans to launch Go Spiritual India Monthly Print Magazine, Content Portal followed by Go Spiritual India Web TV & OTT.  Go Spiritual India will also launch Products & services in Wellness, Mental Health, and Ayurveda, and food categories with its own E-commerce initiative.

The spiritual organization has been running food donation & hunger eradication programs, blanket donations, and Spiritual & philanthropic, and mental health awareness initiatives for the last 5 years. Go Spiritual India is also taking an initiative for the welfare of senior citizens. The organization will be creating awareness about Spirituality through Media, Events, and Digital & Films.

Go Spiritual India Intro Film 

Go Spiritual India will also launch its retail operations after the e-commerce launch in September. The organization will launch its content portal website & app in July, followed by its d2c operations. The organization is working on a host of innovative products and services in wellness, mental health, organic, Ayurveda, and food categories for holistic living.

Speaking on the appointment, Sonu Tyagi, Director, Approach Communications “ As Go Spiritual India is all set to launch various initiatives in Media, Content, Events, Wellness services, and products apart from Social causes and also launching its Go Spiritual campaign for Spiritual awareness, Approach Communications will handle its entire PR & Communications activities while Approach Entertainment will be handling its Films Productions, Branded Entertainment, Celebrity & Influencer Outreach, Events & Entertainment Marketing activities. We are all excited to work on promoting the spiritual way of life”

Approach Communications will handle PR & Communications for Go Spiritual India and social media and digital marketing will be handled by Approach Communications Digital division. Approach Communications Group company, Approach Entertainment will handle entire Branded entertainment, celebrity and influencers engagement, film and in-film marketing, events, film productions, and all entertainment marketing activities for Go Spiritual India.

Approach Communications group also has a Celebrity Management & Films Productions company, Approach Entertainment which is working in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing. The group also has a Bollywood & Entertainment newswire, Approach Bollywood.

Approach Communications is a Leading PR & Integrated Communications agency working for the Corporate, Healthcare, Entertainment, Finance, Education, and Social sectors. Approach Entertainment Group has bagged The Biz India 2010 Award from the World Confederation of Business, and the Service Excellence Award from the World Marketing Organization & PR Company of the Year Award in Business Tycoon Awards. The group is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

For More Info:

Approach Communications / Approach Entertainment

9820965004 / 9716962242

Visit us at www.approachentertainment.com & www.approachcommunications.in

Go Spiritual India Organization : www.gospiritualindia.org


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The Power of Celebrity Brand Endorsements in India

The Power of Celebrity Brand Endorsements in India

April 19, 2023 by admin Blog , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Power of Celebrity Brand Endorsements in India

Celebrity brand endorsements have become a pervasive marketing phenomenon in India. From Bollywood actors to cricket stars, these famous personalities are often seen endorsing a wide range of products and services, ranging from consumer goods to fashion, automobiles, and financial services. The practice of using celebrities to endorse brands has gained immense popularity in India, and it has become a significant marketing strategy for companies to create brand awareness, build positive associations, and influence consumer behavior.

The concept of celebrity brand endorsements in India is not new. However, in recent years, it has gained momentum due to several factors. First and foremost, the rise of social media has amplified the reach and impact of celebrity endorsements. With the widespread use of social media platforms, celebrities have become even more accessible to their fans and followers, allowing brands to leverage their social media presence for promotional activities. Additionally, the growing competition in the Indian market has led brands to seek innovative ways to differentiate themselves, and celebrity endorsements offer a way to do so by associating with popular and influential personalities.

One of the primary reasons why celebrity brand endorsements are so popular in India is the emotional connection that celebrities have with their fans. Bollywood actors and cricket stars, in particular, enjoy a cult-like following in India, with millions of fans idolizing them. Fans often see celebrities as role models and aspire to emulate their lifestyle and choices. Brands tap into this emotional connection by associating themselves with celebrities, hoping that their fans will transfer their admiration for the celebrity onto the brand, leading to increased brand loyalty and sales.

Another significant factor contributing to the popularity of celebrity brand endorsements in India is the diverse and vast consumer base of the country. India is a melting pot of cultures, languages, and traditions, and celebrities often have a mass appeal that transcends these diversities. Brands leverage the popularity of celebrities to connect with consumers across different regions, languages, and demographics. For instance, a Bollywood actor or a cricket star who enjoys a pan-India fan following can help a brand establish a national presence and connect with consumers from various walks of life.

The impact of celebrity endorsements on consumer behavior in India is also influenced by the perception of celebrities as experts in their respective fields. For example, cricket stars are seen as experts in the sport, while Bollywood actors are perceived as fashion icons or trendsetters. Brands often capitalize on this perception by associating with celebrities who are considered authoritative in their domain, to create credibility and trust among consumers. Consumers tend to trust the recommendations of their favorite celebrities, which can influence their purchasing decisions.

Furthermore, celebrity brand endorsements are often designed to evoke emotions and create memorable experiences for consumers. Brands use celebrities to create engaging and entertaining campaigns that capture the attention of consumers and leave a lasting impression. These campaigns are shared widely on social media, generating buzz and creating word-of-mouth marketing, which further amplifies the reach and impact of the brand endorsements.

However, celebrity brand endorsements in India are not without their challenges. One of the main concerns is the potential risk of celebrity scandals or controversies, which can have a negative impact on the brand’s reputation. Celebrities are public figures, and any negative behavior or controversy involving them can quickly become public knowledge and adversely affect the brand’s image. Brands need to carefully assess the credibility and reputation of celebrities before entering into endorsement deals and have contingency plans in place to mitigate risks associated with celebrity-related controversies.

Another challenge is the authenticity of celebrity endorsements. With the rise of social media, consumers have become more discerning and can easily spot inauthentic endorsements that lack believability. Brands need to ensure that the endorsements are aligned with the values and persona of the celebrity and are not perceived as forced or overly promotional. Authenticity and transparency are crucial in celebrity brand endorsements to maintain consumer trust and brand image.

Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

April 03, 2023 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

Mumbai: Approach Entertainment and Juni Films are producing the spiritual web series Two Great Masters in association with leading spiritual organization, Go Spiritual India. Shooting has already begun for India’s first web series on two leading Spiritual masters of the twentieth Century in Shoolini University at Solan in Himachal Pradesh. The series is based on a very popular book titled Two Great Masters authored by Amrit Gupta.

The two spiritual masters in question here are none other than the great Swami Vivekananda and Maharishi Paramhansa Yogananda who has authored one of the bestselling books in the world on spirituality called “An Autobiography of a Yogi”. The contribution of Swami Vivekananda towards popularisation of Indian or Hindu spirituality and philosophy across the world needs no mention. 

Two Great Masters is directed by Anurag Sharma & Created by Sonu Tyagi. It will feature veteran actor Rakesh Bedi along with Anurag Sharma, Deep Sharma, Pavli Kashyap & Durga Kamboj in pivotal roles. The web series is supported by a leading Spiritual organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

Amrit Gupta / Two Great Masters Book Cover Page

This unique web series is probably the first such venture that highlights the spiritual philosophy as experienced and described by Vivekananda and Paramhansa Yogananda. It remains a big question, how no one has thought of bringing the lives of these two masters on the celluloid or on the web before. In fact, the web series “Two Great Masters” is also not a straightforward biographical account of the lives of the two great masters. It rather showcases their philosophical and spiritual perspectives of life through present time characters.

Two Great Masters is produced by Juni Films and Approach Entertainment in association with Go Spiritual India, India’s leading spiritual organisation. It is directed by Anurag Sharma. Sharma explains that Solan was chosen as the locale of the film for its abundant natural beauty and the beautiful markets which form the backdrop of the story. There is beauty everywhere here. Regarding his project, Anurag says that Juni Films and Approach Entertainment are jointly producing this spiritual web series in association with spiritual organization , Go Spiritual India. This web series is based on Amrit Gupta’s famous book ‘. It will be based on the plot of ‘Two Great Masters- Jiyen To Jiyen Kaise’ authored by Gupta.

Describing his experience of shooting at Shoolini University in Solan, Shimla & Chandigarh as wonderful, Sonu Tyagi, the co-producer of the Web series says that the beauty of Himachal enchants one at the first sight itself. Nature’s abundance and generosity is clearly evident in the beauty of the plains, roads and markets here. He adds that Shoolini University campus too offers the same charm and even makes one have some special experiences.

Anurag tells that in ‘Two Great Masters’ one will get to see many faces of Solan and Shoolini University. In the shooting here, many local people of Solan have done a very good job on and off the camera as part of the crew.  About ‘Two Great Masters’ Sonu Tyagi, Producer, Approach Entertainment and Director of Go Spiritual India, reminds that both Swami Vivekananda and Mahashaya Paramahansa Yogananda have been great gurus of India. The books written by them and the organisations established by them are still inspiring the youth and showing them the right way to live life. That is why his web series has also been named ‘The Two Great Masters’ after the book of Gupta. Swami Vivekananda showed India the path of spirituality from 1863 to 1902 and introduced Indian culture and Hindutva to the whole world. Paramahansa Yogananda introduced Indian youth to spiritual philosophy from 1893 to 1952. Both these spiritual personalities still continue to inspire the youth even today towards a path of spirituality.

Regarding ‘Two Great Masters’, Anurag Sharma explains that the story revolves around the main character Bhuwan, who feels a void in his life and therefore the need for a spiritual mentor. The Web series is his journey on his search for the spiritual mentor. This search is completed by visiting these two great gurus of India. Earlier, Anurag also played the main character in Juni The Last Prayer. In ‘Two Great Masters’ Jiyen To Jiyen Kaise’, he will be seen in the series as a narrator of the story and not as a character.

Sonu Tyagi , Approach Entertainment

Sonu Tyagi, Co-Producer of ‘Two Great Masters’ and Director of Approach Entertainment, shares that ‘Two Great Masters – Jiyen To Jiyen Kaise’ is going to be India’s first spiritual series. Today’s generation goes astray many times in the name of religion. But this web series will clear most of their confusion. One can watch this web series while sitting with the whole family. In this series, an attempt has been made to clear the doubts of the youth but in a most entertaining way. It shows how to live a happy life spiritually in a modern context.

Juni Films is a Film Production company headed by Anurag Sharma. It has already produced a Bollywood Film Juni – The Last Prayer in 2022 and is working on a few projects soon.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award & PR Company of the Year Award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

For Any Info: Approach Entertainment / Go Spiritual India

Call us at 9820965004 / 9716962242   info@approachentertainment.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

March 31, 2023 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music director Aabir Mukherjee exclusively. Aabir Mukherjee has been working with India’s top music company T- Series as supervising producer & music director for close to two decades.

Aabir Mukherjee has composed & sung for numerous films, albums & singles with the music label. Apart from signing as the exclusive artist with Approach Entertainment. He will also spearhead Approach Entertainment’s music label Approach Entertainment Music which is aggressively planning to expand its operations with top music directors and singers.

Approach Entertainment will handle the entire representation, Management, PR, Digital, Brand & Media Partnerships, Events, and other related activities for Aabir Mukherjee. Approach Entertainment has also bagged Service Excellence Award by Worldwide Marketing Organization recently. Approach Entertainment has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata and Jalandhar.

Aabir Mukherjee is a promising musician who is renowned to don several hats. He presently works as the Independent Music Director with reputed music companies like Universal, Venus, HMV, T-Series, Sagarika, and Tips, among others.

After attaining formal training in performing Indian Classical Music, Western Music, Guitar, Harmonium, and Keyboard from notable musicians, Aabir began his career in the film industry by performing as a Guitarist under prolific musicians Bappi Lahiri, Nadeem Shravan, and Rajesh Roshan. He holds a graduation in Guitar from Trinity College London. His expertise lies in music direction and advisory. He has a huge experience in creating and composing music for different languages such as Hindi, Bengali, Telugu, Marathi, Bhojpuri, and other Indian languages.

Aabir Mukherjee, Music Director & Singer

Aabir’s passion for music and formal training in light classical, folk singing, and playback singing has helped him conceive and compose music in a creative manner. He gained confidence as a playback Ghazal singer by releasing his own GHAZAL album “Ehsaas” which became a hit with the audiences. His charismatic stage presence and amazingly powerful and soulful voice have helped him win a huge fanbase in India and several parts of the world including the UK, Europe, Asia, and Africa. People go gaga over his own compositions and renditions of contemporary ghazals, Sufi music, Bollywood songs, folk songs, classical fusion, and Bengali songs, among others.

Talking about the Collaboration with Approach Entertainment,  Aabir Mukherjee says, “ I have worked with India’s top music label T Series for a long time and have handled top singers & music directors in the country.  Now I am looking for the next step in my career.  Approach Entertainment is an award winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment celebrity & talent management roster. I’m ecstatic to be a part of my next phase of bollywood & music journey with Approach entertainment. Looking forward to having long innings in Bollywood with the Approach Entertainment team. ”

Sonu Tyagi , Approach Entertainment

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Aabir Mukherjee  is a tremendously talented music director who has already proven his performance with T Series & other top music companies. We will work together on handling his management, pr & representation and he will also spearhead our music business.  We are very happy to sign him exclusively.”

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment Engages Actress Bhagyashree for ‘G Silk by Geeta Singh ‘

Approach Entertainment Engages Actress Bhagyashree for ‘G Silk by Geeta Singh ‘

January 16, 2023 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Approach Entertainment Engages Actress Bhagyashree for ‘G Silk by Geeta Singh ‘

New Delhi: Award-winning Celebrity Management & Films Productions company, Approach Entertainment engaged Actress Bhagyashree for a silk saree store retail chain start-up  ‘G Silk by Geeta Singh ‘. The first store of the retail chain was inaugurated by Bollywood’s famous actress, socialite, fitness enthusiast, and nutritionist Bhagyashree. The inaugural ceremony was held at Noida Sector 104 Hajipur. G Silk by Geeta Singh is a retail start-up that is eying a nationwide presence in retailing sarees and traditional wear. G Silk by Geeta Singh will expand its stores count to a few states soon. 

Actress Bhagyashree with Geeta Singh

Speaking about her presence, Bhagyashree said, “I am really excited to be a part of the inaugural ceremony of G Silk by Geeta Singh store that has a fresh and vast exclusive wardrobe collection of sarees. It was a great experience checking out the premium collection of silk sarees in this one-of-its-kind store. I wish Geeta Singh great success in the retail start-up  “.

Talking about G Silk by Geeta Singh’s retail expansion & its first store in Noida, Geeta Singh said ” We want to give a world-class shopping experience to saree buyers. We will give the best-quality collection and excellent shopping experience to shoppers. We will expand our retail operations to other major destinations soon.” 

The new showroom has been designed by Alpha Interiors & Construction, which is a renowned interior design and architectural construction company. The company’s partners Sudhanshu Tyagi, Siddharth Chaudhary Tyagi, Aishwarya Tyagi, and Rajat Kasana have ensured to follow the new trends and styles to execute the interior project of the G  Silk by Geeta Singh’s first store in this wedding season.

Actress Bhagyashree with Geeta Singh

Stylish and gorgeous actress Bhagyashree is famous for her role in her first breakthrough film Maine Pyar Kiya (1989). She acted in several movies in the early 90s and late 00s but people still remember the character of Suman that she played in her first film. She took a break from films after she got married to focus on her family life. From her marriage with Himalaya Dasani, she has two children who are rising actors in Bollywood – Avantika Dassani and Abhimanyu Dasani. She was recently seen in Prabhas starrer’s multilingual film Radhe Shyam. Bhagyashree is often quoted in the media for her beautiful looks and well-maintained fitness even in her 50s. She keeps her fans and followers engaged with her social media posts on social work, travel diaries, food diaries, and fitness and health tips.

‘G Silk by Geeta Singh ‘ showroom has a beautiful collection of classic varieties of traditional silk and zari sarees with exclusive designer sarees, bridal wear collections, and wedding wear collections. If a woman wishes to add a positive aura to herself, then this Delhi NCR-based silk saree showroom is the ultimate destination. The handpicked and exclusive saree collection ‘G Silk by Geeta Singh ‘ showroom will attract more customers who can shop to their heart’s content at affordable price tags despite being located in the busy & upcoming shopping destination of Hajipur.

Alpha Interiors & Construction is a Delhi-based interior-designing firm that works comprehensively with its clients to understand their requirements by equipping them with creative solutions. The fast-growing company incorporates creative designs, aesthetic sense, out-of-the-box features, sustainable materials, and space management to deliver future-ready spaces.

Approach Entertainment is a leading award-winning Mumbai-based Celebrity Management & Films Productions with expertise-based solutions in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing solutions. Approach Entertainment Group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. 

The group has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Hyderabad, Kolkata & Dehradun. In addition to business enterprises, Approach Entertainment Group also has a Charitable Spiritual Organization, Go Spiritual India working for  Philanthropy, Spiritual Awareness, Spiritual Tourism, Mental Health, Spiritual Events, Media, Organic & Health.

For More Info :

Approach Communications  9820965004 

Visit us at www.approachentertainment.com Email us at info@approachentertainment.com