New Delhi: Approach Entertainment & UFI Productions released the music video Tanhai in a launch event organized in New Delhi. Tanhai which features a stellar cast of Big Boss Participant & TV Actress Dalljiet Kaur, Arjun Suryavanshi, and Ashish Matta. Mujeeb Ul Hassan of Harjaiyaan (2020) fame has sung and featured in the much awaited soulful song Tanhai. Tanhai has been launched on the music label UFI Music which was recently launched by UFI Productions. 

With the release of Tanhai music video on UFI Music digital platforms, successful singer- producer Mujeeb Ul Hassan has astonished the listeners with his soulful music & voice . Mujeeb Ul Hassan has also co-produced bollywood movies  Dekh bhai Dekh (2009), Side A & Side B (2018), Rabbi (2017), Mantostaan (2017), San 84 Justice (2019), and  produced Camp Decent which has been completed now. Camp Decent will be released soon. 

On 16 December 2022, the trailer of Tanhai music video was launched on social media platforms like Facebook, Twitter, YouTube, and netizens commented on how the meaningful lyrics and Mujeeb Ul Hassan’s mesmerizing voice enthralled them. The trailer of the song was well appreciated by the music lovers & celebrities aike. Senior actors in Bollywood like Brijendra Kala appealed to all music lovers to watch & listen to the song Tanhai praising the singer Mujeeb Ul Hassan , lyrics, music and its music video.  Directed by Rohan Sharma, the heart-warming song has been written by Mayank Gera and the music has been given by Manish Sahriya. The music video’s DOP is Athul Leonardo Nandhu and VFX by Tarun Gupta. 

Talking about the song Tanhai ” Tanhai song is very close to my heart as I was always very confident about its soulful lyrics & music. We have recently launched this music label UFI Music & we are also working on our upcoming film which is in the post production now and will be released soon. I thank the audience for appreciating the trailer of the song and now they can listen to the full song ” said the singer Mujeeb Ul Hassan. 

Well-known companies UFi Productions and Approach Entertainment have jointly released the  Tanhai song on the occasion of Christmas & New Year. The Tanhai Music Video & Song is available on all digital platforms now. 

“Tanhai is for those couples who feel lonely when they part ways unintentionally. Listening to this song will reduce the emotional pain of couples dealing with break-ups and separation. With Mujeeb’s voice and Dalljiet Kaur, Arjun Suryavanshi, and Ashish Matta’s performances in Tanhai music video, you will feel the deep sadness that can also deepen your love for your partner. With the soothing musical score and intense emotional lyrics, you will feel like slow-dancing with your partner,” said Sonu Tyagi, Director of Approach Entertainment.

Dalljiet, Arjun, and Ashish all look stunning and intense in 2022’s most promising music video Tanhai. Their graceful looks and mature performances have made the music video look more natural and authentic. It seems like a visual treat for viewers who want to dance under the Christmas tree and feel the warmth of their love towards their partners. Overall, the melodious music video is a game-changer at a time when rap and hip-hop songs get picked up in trends immediately. However, Tanhai doesn’t seem to die or fade out for a long, long time because it is about healing the pain in romantic relationships. It will be liked by all kinds of audiences, youth & old alike. 

On 16 December 2022, the trailer song of Tanhai music video on social media platforms like Facebook, Twitter, and YouTube was released, and netizens commented on how the meaningful lyrics and Mujeeb Ul Hassan’s mesmerizing voice enthralled them. Directed by Rohan Sharma, the heart-warming song has been written by Mayank Gera and the music has been given by Manish Sahriya. The music video’s DOP is Athul Leonardo Nandhu and VFX by Tarun Gupta. 

UFI Productions is the fastest-growing production company that produces feature films, music videos, corporate films among others. UFI Productions has already supported 5 Bollywood films and is currently working on producing a satire film with an ensemble cast of comedy actors of Bollywood. UFI Productions has recently launched its music label UFI Music & company will regularly release new music videos working with bollywood & new artists in all languages  . 

Started in 2004, Approach Entertainment is an award winning Celebrity Management & Films Productions company led by an award-winning filmmaker and writer Sonu Tyagi. Approach Entertainment is working on expertise based solutions in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing. Approach Entertainment has been awarded with The Biz India 2010 Award by World Confederation of Business, Service Excellence Award by Worldwide Marketing Organization & Communications company of the Year Award. Approach Entertainment Group has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata & Jalandhar.

For More Info:

Sonu Tyagi at Approach Entertainment

9820965004 / 9716962242   Visit us at www.approachentertainment.com

Email us at :  info@approachentertainment.com

Cosmo Arcades Appoints Approach Communications as PR & Communications Partner

Mumbai: Soon to Launch Beauty & Wellness destination, Cosmo Arcades has entrusted award winning PR & Communications Agency, Approach Communications, as their PR & Communications partner. Cosmo Arcades is a beauty and wellness destination launched by Aintzane Digital Private Limited under Ignite Group of Companies based in Kolkata. Cosmo Arcades corporate office is in Hyderabad. Ignite Group of Companies is headed by self-made entrepreneur Sanjay Sarkar.

Ignite Group of Companies is a Kolkata based Business Group with Interests in Real Estate, Trading, Export, Entertainment and Wellness. Cosmo Arcades is a beauty and wellness ecommerce and retailing brand launching its ecommerce operations next month. Cosmo Arcades is also planning to launch its own cosmetics and herbal label soon while expanding its ecommerce and retail operations. 

Cosmo Arcades will also launch its retail operations after the ecommerce launch in September. Cosmo Arcades Website and app will be launched soon. Cosmo Arcades has already roped in doyen in cosmetics and wellness industry, Pavan Ladha as its Executive Director.

Speaking on the appointment, Sanjay Sarkar, Managing Director, Aintzane Digital Private Ltd “We were looking for a PR & Communications agency which is most suitable for us in terms of generating awareness, engaging the audience and corporate reputation of the group with domain expertise in herbal, cosmetics and wellness. The presentation made by Approach Communications was in line with our marketing communications and PR approach.  So we decided to go with Approach Communications.”

Speaking on Engaging Approach Communications as PR & Communications Partner, Pavan Ladha, Executive Director, Aintzane Digital said “We want to make Cosmo Arcades as the first choice for all beauty and wellness commerce. We are launching Cosmo Arcades E-commerce website and app soon and will follow it with retail expansion. We have some very innovative plans for the beauty and wellness industry and will be the leader in the beauty segment soon. ” 

Pavan Ladha, Executive Director 

Sonu Tyagi, Director, Approach Communications said “We are very excited to work on the Cosmo Arcades account. Sanjay Sarkar and Cosmo Arcades team has got a very big vision to make it a top destination in the beauty and wellness industry. Approach Communications will be handling the entire PR & Communications for Cosmo Arcades brand. Our group company, Approach Entertainment will take care of branded entertainment, ad films productions, video productions, events, influencer marketing, corporate films, btl , film and infilm marketing activities.”

Approach Communications will handle PR & Communications for Cosmo Arcades and social media and digital marketing will be handled by Approach Communications Digital division. Approach Communications Group company, Approach Entertainment will handle entire Branded entertainment, celebrity and influencers engagement, film and in film marketing, events, films productions and all entertainment marketing activities for Cosmo Arcades.

Approach Communications group also has a Celebrity Management & Films Productions company, Approach Entertainment,  apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

For More Info:

Approach Communications / Approach Entertainment

9820965004 / 9716962242

Visit us at www.approachentertainment.com & www.approachcommunications.in

Approach Communications bags PR Company of the Year Award

Mumbai  Approach Communications, India’s Leading PR  & Integrated Communications Agency , has  bagged prestigious business recognition, PR Company of the Year Award, for their remarkable contribution in the PR & Integrated Communications industry at ‘The Business Tycoon Awards’ held at Hilton Mumbai International Airport Hotel, Mumbai. The Business Tycoon Awards were organized by Aristocrat Media in its first edition. 

Top notch Corporates and CEOs were felicitated at the ‘The Business Tycoon Awards’.  ‘PR Company of the Year Award’ was given to Approach Communications. The award was received by the Director of Approach Communications, Sonu Tyagi. In addition to this, Approach Communications has also bagged Service Excellence Award by Worldwide Marketing Organization recently &   ‘The Biz India 2010 Award’ given by the reputable World Confederation of Business. 

All put together, there were 40 awards in diverse sectors such as Healthcare, Pharmaceuticals, Real Estate, Insurance, Media and Marketing and many more.

Talking about winning PR Company of the Year Award, Sonu Tyagi, Director, Approach Communications said: 

“For our company to be felicitated with the ‘PR Company of the Year Award’ for   the work done in the Public Relations & Integrated Marketing Communications industry is incredibly gratifying. I believe that the work of all the departments of this company, from branding to media relations, image management, content creation, public affairs, event management, perception management and all the other departments, delivered a wholly immersive experience that made us win the esteemed award. I believe that Approach Communications sets a new standard and a new benchmark against which other PR companies will be measured in the future.”

Tyagi continued, “This latest award is a terrific validation of the creative leadership of Approach Communications. Of course, our contribution would not have been possible without the vision and leadership of each and every team member. I salute all of them for their drive and conviction in bringing immense honor to our company.”

Md Farooq Shaikh, Founder, Aristocrat Media & The Business Tycoon Awards said, “We have followed the international norms as regards the criteria for selecting the awardees. Like, there are several parameters that are gone through by the jury members. Each entry is evaluated on the basis of their focus and input of hard work in their field and the best one is selected by the jury members.” 

“Either the work done by the organization as a whole in its particular sector or the CEO or the entrepreneur falls in the individuals category,” he added further stating, “There were 2 broader categories that are differentiated like the felicitation to the Organization and the other being felicitation to the Individual.” 

Approach Communications group also has a Celebrity Management & Films Productions company, Approach Entertainment,  apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

For More Info:

Approach Communications / Approach Entertainment

9820965004 / 9716962242

Visit us at www.approachentertainment.com & www.approachcommunications.in

Orthomax Ropes in Actor Anurag Sharma as Brand Ambassador

Mumbai: India’s leading orthopedic healthcare institution Orthomax has announced the appointment of Bollywood’s actor & rising star Anurag Sharma as its Brand Ambassador. Anurag Sharma played the main lead in recently released well appreciated hindi film Juni – The Last Prayer. The film was released by PVR Cinemas nationwide and Anurag Sharma was appreciated for the portrayal of the character who is a young entrepreneur facing domestic and business issues at the same time and how he overcomes them.

Award winning Celebrity Management & Films Productions Company, Approach Entertainment is exclusively  handling the entire representation, Management, PR, Advertising, Digital, Brand & Media Partnerships, Events, and other related activities for Anurag Sharma. Approach Entertainment has also bagged Service Excellence Award by Worldwide Marketing Organization recently. Approach Entertainment has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata and Jalandhar.

Anurag Sharma is a theater actor and Juni – The Last Prayer was his debut hindi feature film. He has done numerous music videos and short films. Anurag Sharma has also been roped in for Juni – The Last Prayer part 2 which has been titled as Juni – Uddand. He has also been signed by 3 brands for endorsements and Approach Entertainment will announce the brand associations soon. Juni – The Last Prayer was among the few Bollywood Hindi Feature films which were released theatres immediately after the lockdown. It was well appreciated by critics and audiences alike. 

Commenting on the brand association, the dashing actor Anurag Sharma said, “I always wanted to work on spreading awareness on organ donation. Dr. Rajkumar Garg is spiritually inclined and a very good human being already working for people with his different initiatives. As he is already working on the organ donation campaign, I also thought of supporting the organ donation initiative. Orthomax will launch a brand awareness and organ donation campaign soon and apart from endorsement, i will also support all his social and spiritual initiatives. .”

Established in 2006, the Orthomax group aims to provide quality and specialized orthopedic care for their patients. The well-equipped hospital has opened its doors with world-class medical technologies and specialized services to people living in Mohali, Chandigarh, and Panchkula. Orthomax group is founded by three famous orthopedic surgeons, Dr. Vivek Bhatia, Dr. Anupam Ahuja, and Dr. R. K. Garg. Later on three ortho surgeons, Dr. Shardaindu Sharma, Dr. D. K. Pathak and Dr. Rohit Malhotra joined the orthomax. Group of orthopaedic surgeons is running Orthomax – bone & joint hospital in Tricity and is successfully managing all kinds of orthopedic cases that are fresh and neglected.

Talking about the announcement of appointing a Brand Ambassador for Orthomax group, Dr Raj Kumar Garg Founder, Director  said: “ We recently watched Anurag Sharma’s film Juni- The Last Prayer in a PVR Cinema. The way he has portrayed the whole character and we heard about his social initiatives and work, we thought of associating with him in some way. While the initial discussion was only for organ donation activity, we thought he is a great fit for brand endorsement and our expansion plans. So we roped him for brand endorsement. Our multimedia and PR Campaign will be handled by Approach Communications. ”

India is the second-most populated nation in the globe with an average life expectancy of 67 years. Providing basic orthopedic care to the people of the country has become the need of the hour. In such turbulent times where there is a gap in fulfilling the orthopedic needs, the team at Orthomax has operated on more than 10000 cases with successful results. The Orthomax group focuses on a range of specialties such as trauma surgery, knee replacement, hip replacement, knee arthroscopy, spine surgery, orthopedic oncology, pediatric orthopedics, etc.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org