Approach Entertainment

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Category Archives: News

Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

March 31, 2023 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music director Aabir Mukherjee exclusively. Aabir Mukherjee has been working with India’s top music company T- Series as supervising producer & music director for close to two decades.

Aabir Mukherjee has composed & sung for numerous films, albums & singles with the music label. Apart from signing as the exclusive artist with Approach Entertainment. He will also spearhead Approach Entertainment’s music label Approach Entertainment Music which is aggressively planning to expand its operations with top music directors and singers.

Approach Entertainment will handle the entire representation, Management, PR, Digital, Brand & Media Partnerships, Events, and other related activities for Aabir Mukherjee. Approach Entertainment has also bagged Service Excellence Award by Worldwide Marketing Organization recently. Approach Entertainment has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata and Jalandhar.

Aabir Mukherjee is a promising musician who is renowned to don several hats. He presently works as the Independent Music Director with reputed music companies like Universal, Venus, HMV, T-Series, Sagarika, and Tips, among others.

After attaining formal training in performing Indian Classical Music, Western Music, Guitar, Harmonium, and Keyboard from notable musicians, Aabir began his career in the film industry by performing as a Guitarist under prolific musicians Bappi Lahiri, Nadeem Shravan, and Rajesh Roshan. He holds a graduation in Guitar from Trinity College London. His expertise lies in music direction and advisory. He has a huge experience in creating and composing music for different languages such as Hindi, Bengali, Telugu, Marathi, Bhojpuri, and other Indian languages.

Aabir Mukherjee, Music Director & Singer

Aabir’s passion for music and formal training in light classical, folk singing, and playback singing has helped him conceive and compose music in a creative manner. He gained confidence as a playback Ghazal singer by releasing his own GHAZAL album “Ehsaas” which became a hit with the audiences. His charismatic stage presence and amazingly powerful and soulful voice have helped him win a huge fanbase in India and several parts of the world including the UK, Europe, Asia, and Africa. People go gaga over his own compositions and renditions of contemporary ghazals, Sufi music, Bollywood songs, folk songs, classical fusion, and Bengali songs, among others.

Talking about the Collaboration with Approach Entertainment,  Aabir Mukherjee says, “ I have worked with India’s top music label T Series for a long time and have handled top singers & music directors in the country.  Now I am looking for the next step in my career.  Approach Entertainment is an award winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment celebrity & talent management roster. I’m ecstatic to be a part of my next phase of bollywood & music journey with Approach entertainment. Looking forward to having long innings in Bollywood with the Approach Entertainment team. ”

Sonu Tyagi , Approach Entertainment

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Aabir Mukherjee  is a tremendously talented music director who has already proven his performance with T Series & other top music companies. We will work together on handling his management, pr & representation and he will also spearhead our music business.  We are very happy to sign him exclusively.”

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment Engages Actress Bhagyashree for ‘G Silk by Geeta Singh ‘

Approach Entertainment Engages Actress Bhagyashree for ‘G Silk by Geeta Singh ‘

January 16, 2023 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Approach Entertainment Engages Actress Bhagyashree for ‘G Silk by Geeta Singh ‘

New Delhi: Award-winning Celebrity Management & Films Productions company, Approach Entertainment engaged Actress Bhagyashree for a silk saree store retail chain start-up  ‘G Silk by Geeta Singh ‘. The first store of the retail chain was inaugurated by Bollywood’s famous actress, socialite, fitness enthusiast, and nutritionist Bhagyashree. The inaugural ceremony was held at Noida Sector 104 Hajipur. G Silk by Geeta Singh is a retail start-up that is eying a nationwide presence in retailing sarees and traditional wear. G Silk by Geeta Singh will expand its stores count to a few states soon. 

Actress Bhagyashree with Geeta Singh

Speaking about her presence, Bhagyashree said, “I am really excited to be a part of the inaugural ceremony of G Silk by Geeta Singh store that has a fresh and vast exclusive wardrobe collection of sarees. It was a great experience checking out the premium collection of silk sarees in this one-of-its-kind store. I wish Geeta Singh great success in the retail start-up  “.

Talking about G Silk by Geeta Singh’s retail expansion & its first store in Noida, Geeta Singh said ” We want to give a world-class shopping experience to saree buyers. We will give the best-quality collection and excellent shopping experience to shoppers. We will expand our retail operations to other major destinations soon.” 

The new showroom has been designed by Alpha Interiors & Construction, which is a renowned interior design and architectural construction company. The company’s partners Sudhanshu Tyagi, Siddharth Chaudhary Tyagi, Aishwarya Tyagi, and Rajat Kasana have ensured to follow the new trends and styles to execute the interior project of the G  Silk by Geeta Singh’s first store in this wedding season.

Actress Bhagyashree with Geeta Singh

Stylish and gorgeous actress Bhagyashree is famous for her role in her first breakthrough film Maine Pyar Kiya (1989). She acted in several movies in the early 90s and late 00s but people still remember the character of Suman that she played in her first film. She took a break from films after she got married to focus on her family life. From her marriage with Himalaya Dasani, she has two children who are rising actors in Bollywood – Avantika Dassani and Abhimanyu Dasani. She was recently seen in Prabhas starrer’s multilingual film Radhe Shyam. Bhagyashree is often quoted in the media for her beautiful looks and well-maintained fitness even in her 50s. She keeps her fans and followers engaged with her social media posts on social work, travel diaries, food diaries, and fitness and health tips.

‘G Silk by Geeta Singh ‘ showroom has a beautiful collection of classic varieties of traditional silk and zari sarees with exclusive designer sarees, bridal wear collections, and wedding wear collections. If a woman wishes to add a positive aura to herself, then this Delhi NCR-based silk saree showroom is the ultimate destination. The handpicked and exclusive saree collection ‘G Silk by Geeta Singh ‘ showroom will attract more customers who can shop to their heart’s content at affordable price tags despite being located in the busy & upcoming shopping destination of Hajipur.

Alpha Interiors & Construction is a Delhi-based interior-designing firm that works comprehensively with its clients to understand their requirements by equipping them with creative solutions. The fast-growing company incorporates creative designs, aesthetic sense, out-of-the-box features, sustainable materials, and space management to deliver future-ready spaces.

Approach Entertainment is a leading award-winning Mumbai-based Celebrity Management & Films Productions with expertise-based solutions in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing solutions. Approach Entertainment Group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. 

The group has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Hyderabad, Kolkata & Dehradun. In addition to business enterprises, Approach Entertainment Group also has a Charitable Spiritual Organization, Go Spiritual India working for  Philanthropy, Spiritual Awareness, Spiritual Tourism, Mental Health, Spiritual Events, Media, Organic & Health.

For More Info :

Approach Communications  9820965004 

Visit us at www.approachentertainment.com Email us at info@approachentertainment.com

Approach Bollywood Launches Quirky Digital Campaign Don’t Drink & Drive on New Year’s Eve

Approach Bollywood Launches Quirky Digital Campaign Don’t Drink & Drive on New Year’s Eve

December 31, 2022 by admin News

Approach Bollywood Launches Quirky Digital Campaign Don’t Drink & Drive on New Year’s Eve

Mumbai: India’s Leading Bollywood & Entertainment Newswire, Approach Bollywood has launched its quirky digital campaign ‘ Aaj Mere Paas Gadi Hai ‘ for don’t drink & drive campaign on new year evening. The digital campaign will run on social media till 1st January, 2023. . The digital campaign will give a social message of ‘Don’t Drink & Drive’ on New Year Eve. The campaign has been launched focusing on witnessing accidents on roads & crimes every year on New Year evening due to drunken driving & drunks.

Approach Bollywood has been launched by Approach Entertainment Group. Approach Entertainment is an Award Winning Full Fledged Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing Company with operations in Mumbai, New Delhi, Gurugram, Chandigarh, Kolkata, Goa & Dehradun.

Approach Bollywood has also roped in influencers in the campaign. The audience can instantly connect with its bollywood theme playing around the most successful film in Bollywood history Deewar starring Amitabh Bacchan & Shashi Kapoor.  In its first version which has been already launched, Amitabh Bacchan is asking  ‘ Aaj Mere Paas Gadi Hai, bangla hai, bank balance hai , even then i don’t drink & drive ’. 

In the second ad which will be launched on 31st eve, We have the famous bollywood dialogue ‘ kanoon ke haath bahut lambe hote hain ‘ explaining its not good to drink & drive with law will catch you in any way  . 

In the don’t drink & drive campaign, Approach Bollywood is giving a social message for New Year Evening 2023.. In another digital ad which will be launched now, Veeru asks Basanti “ Don’t dance in front of these dogs. They create a scene after drinking” Here Approach Bollywood  gives a message of Don’t Drink,  Drive & don’t create a scene . The social message of Don’t Drink & Drive has been blended well in with Approach Bollywood’s digital campaign.

Speaking on the new digital campaign, Sonu Tyagi, Founder, Approach Entertainment reveals, ” Drunk Driving is very rampant on New Year Eve. We want to save lives & innocent people who sleep on the road as they are most vulnerable on 31st night. So we also added the social message in a Bollywood way.  ”

Sonu Tyagi, Approach Entertainment

Approach Bollywood is a newswire service that creates & disseminates multimedia content for newspapers, magazines, TV channels, Radio, Apps, and all digital media.  Approach Bollywood is also launching its own app for smartphone users to quickly get updated on the happenings from the world of the entertainment business with just a click.

Approach Bollywood delves into the business side of Films, TV, OTT, and the Music & entertainment industry. It will include an in-depth analysis of the trends in the industry and how it impacts everyone involved. It is a hub for all media outlets for content that will whet the appetite of not only the crazy movie-buffs but the films & entertainment industry in question as well.

The celebrity management wing of Approach Entertainment guarantees that it has access to all-stars which in turn guarantees authentic industry coverage. In today’s time, entertainment is one of the most-read genres which means there is a hunger for more content. But given the digital age, credibility has been in question. Access to big names in the industry will enable Approach Bollywood to stay true to honest journalistic practices. 

Approach Bollywood is also planning to organize Film & Entertainment industry-related business events. The newswire will also explore branded content production with Celebrities and Bollywood personalities and will bring its own shows on TV, OTT & Digital channels. 

Apart from that, Approach Bollywood will also be available as a portal that will only focus on the business & trade side of the films and the entertainment industry. It will deal with fact-checks, business happenings, interviews of the stakeholders of various production units, and features that will bring to its readers a side of Bollywood many aren’t too aware of. The behind-the-scenes reportage will ensure all aspects of the entertainment industry are tended to and reported. Approach Bollywood’s coverage will definitely kick start conversations that were earlier restricted to only the people who starred in movies or commercials. 

 Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising. He has worked with top advertising agencies and media houses in India.  The company is now also foraying into Bollywood Film Productions with its first Hindi film project in 2023.

The company will be announcing the film project soon and the work is already going on in the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. Recently, Approach Entertainment Group also bagged Service Excellence Award from Worldwide Marketing Organization.

For More Info : Approach Entertainment

Mail us at info@approachentertainment.com & approachbollywood@gmail.com 

Call at 9820965004 / 9716962242 

Please Visit us at www.approachentertainment.com  & www.approachbollywood.in  

Approach Entertainment & UFI Productions Launch Singer Mujeeb Ul Hasan’s Much Awaited Music Video Tanhai

Approach Entertainment & UFI Productions Launch Singer Mujeeb Ul Hasan’s Much Awaited Music Video Tanhai

December 30, 2022 by admin News

New Delhi: Approach Entertainment & UFI Productions released the music video Tanhai in a launch event organized in New Delhi. Tanhai which features a stellar cast of Big Boss Participant & TV Actress Dalljiet Kaur, Arjun Suryavanshi, and Ashish Matta. Mujeeb Ul Hassan of Harjaiyaan (2020) fame has sung and featured in the much awaited soulful song Tanhai. Tanhai has been launched on the music label UFI Music which was recently launched by UFI Productions. 

Singer Mujeeb Ul Hassan’s Music Video Tanhai Launch Event in New Delhi

With the release of Tanhai music video on UFI Music digital platforms, successful singer- producer Mujeeb Ul Hassan has astonished the listeners with his soulful music & voice . Mujeeb Ul Hassan has also co-produced bollywood movies  Dekh bhai Dekh (2009), Side A & Side B (2018), Rabbi (2017), Mantostaan (2017), San 84 Justice (2019), and  produced Camp Decent which has been completed now. Camp Decent will be released soon. 

Tanhai Full Music Video on UFI Music

On 16 December 2022, the trailer of Tanhai music video was launched on social media platforms like Facebook, Twitter, YouTube, and netizens commented on how the meaningful lyrics and Mujeeb Ul Hassan’s mesmerizing voice enthralled them. The trailer of the song was well appreciated by the music lovers & celebrities aike. Senior actors in Bollywood like Brijendra Kala appealed to all music lovers to watch & listen to the song Tanhai praising the singer Mujeeb Ul Hassan , lyrics, music and its music video.  Directed by Rohan Sharma, the heart-warming song has been written by Mayank Gera and the music has been given by Manish Sahriya. The music video’s DOP is Athul Leonardo Nandhu and VFX by Tarun Gupta. 

Talking about the song Tanhai ” Tanhai song is very close to my heart as I was always very confident about its soulful lyrics & music. We have recently launched this music label UFI Music & we are also working on our upcoming film which is in the post production now and will be released soon. I thank the audience for appreciating the trailer of the song and now they can listen to the full song ” said the singer Mujeeb Ul Hassan. 

Singer Mujeeb Ul Hassan

Well-known companies UFi Productions and Approach Entertainment have jointly released the  Tanhai song on the occasion of Christmas & New Year. The Tanhai Music Video & Song is available on all digital platforms now. 

“Tanhai is for those couples who feel lonely when they part ways unintentionally. Listening to this song will reduce the emotional pain of couples dealing with break-ups and separation. With Mujeeb’s voice and Dalljiet Kaur, Arjun Suryavanshi, and Ashish Matta’s performances in Tanhai music video, you will feel the deep sadness that can also deepen your love for your partner. With the soothing musical score and intense emotional lyrics, you will feel like slow-dancing with your partner,” said Sonu Tyagi, Director of Approach Entertainment.

Dalljiet, Arjun, and Ashish all look stunning and intense in 2022’s most promising music video Tanhai. Their graceful looks and mature performances have made the music video look more natural and authentic. It seems like a visual treat for viewers who want to dance under the Christmas tree and feel the warmth of their love towards their partners. Overall, the melodious music video is a game-changer at a time when rap and hip-hop songs get picked up in trends immediately. However, Tanhai doesn’t seem to die or fade out for a long, long time because it is about healing the pain in romantic relationships. It will be liked by all kinds of audiences, youth & old alike. 

On 16 December 2022, the trailer song of Tanhai music video on social media platforms like Facebook, Twitter, and YouTube was released, and netizens commented on how the meaningful lyrics and Mujeeb Ul Hassan’s mesmerizing voice enthralled them. Directed by Rohan Sharma, the heart-warming song has been written by Mayank Gera and the music has been given by Manish Sahriya. The music video’s DOP is Athul Leonardo Nandhu and VFX by Tarun Gupta. 

UFI Productions is the fastest-growing production company that produces feature films, music videos, corporate films among others. UFI Productions has already supported 5 Bollywood films and is currently working on producing a satire film with an ensemble cast of comedy actors of Bollywood. UFI Productions has recently launched its music label UFI Music & company will regularly release new music videos working with bollywood & new artists in all languages  . 

Started in 2004, Approach Entertainment is an award winning Celebrity Management & Films Productions company led by an award-winning filmmaker and writer Sonu Tyagi. Approach Entertainment is working on expertise based solutions in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing. Approach Entertainment has been awarded with The Biz India 2010 Award by World Confederation of Business, Service Excellence Award by Worldwide Marketing Organization & Communications company of the Year Award. Approach Entertainment Group has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata & Jalandhar.

For More Info:

Sonu Tyagi at Approach Entertainment

9820965004 / 9716962242   Visit us at www.approachentertainment.com

Email us at :  info@approachentertainment.com

Approach Entertainment & UFI Productions to release Singer Mujeeb Ul Hassan’s Single Music video Tanhai 

Approach Entertainment & UFI Productions to release Singer Mujeeb Ul Hassan’s Single Music video Tanhai 

December 21, 2022 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai : Notable companies Approach Entertainment & UFI Productions have joined hands to present the soulful music video Tanhai. Sung by Mujeeb Ul Hassan, the song video of Tanhai will be released on the music label UFi Music’s different platforms on the 25th of December 2022. Recently, the song’s trailer was released on different social media platforms like Facebook, Twitter, and YouTube. The music video which features a spectacular cast of Dalljiet Kaur, Arjun Suryavanshi, and Ashish Matta has received a thunderous response from the viewers. After the trailer launched on UFI Music platforms,  many people commented on how the singer  Mujeeb Ul Hassan’s soothing voice mesmerized them with meaningful lyrics.  

Tanhai Music Video Trailer Presented by Approach Entertainment & UFI Productions

Directed by Rohan Sharma, the Tanhai song has been written by Mayank Gera and the music has been given by Manish Sahriya. The music video’s DOP is Athul Leonardo Nandhu and the song has been jointly produced & presented by Asif Husain and Sonu Tyagi under their respective companies UFi Productions and Approach Entertainment. 

Tanhai Music Video Poster
Mujeeb Ul Hassan, Singer

Tanhai is not the first time that Mujeeb Ul Hassan has entertained the audience with his soulful voice. . He has varied experience in direction, production, and singing. His successful music video Harjaiyaan released in 2020 under his own banner UFi Productions along with Zee Music label left the audiences in awe, thus gaining more than 45 lakhs viewers.

Apart from songs, Mujeeb Ul Hassan is known for his direction and production work in Dekh bhai Dekh (2009), Side A & Side B (2018), Rabbi (2017), Mantostaan (2017), San 84 Justice (2019), and Camp Decent which is in final stage of post production. Camp Decent will be released soon. 

Talking about releasing Tanhai under his own banner UFi Productions and joining hands with Approach Entertainment, Mujeeb Ul Hassan said, “We wanted to collaborate with a company that understands our production values and Approach Entertainment fitted the role as a presenting partner well. In the future, we also plan to work with each other to release music videos and films. After the release of the Tanhai music video on 25 December, we have six more songs lined up that will be released one after the other in the coming year.”

Sonu Tyagi , Approach Entertainment

Speaking about the sad romantic song, Sonu Tyagi,  Approach Entertainment said, “In today’s times, when rap songs and party numbers get trending in no time, we have tried to be the change makers by supporting young and multi-talented singers who put sincere efforts in singing melodies and soulful songs. Through the Tanhai music video, we have tried to bring out the healing music that acts out as a therapy for dealing with different moods and experiences in life. Mujeeb Ul Hassan’s freshness in his voice expresses human emotions in depth and director Rohan Sharma’s cinematic touch supports making Tanhai the most memorable music video of the year 2022.”

UFI Productions is the fastest-growing production company that produces documentary films, feature films, and music videos, among others.  UFI Productions has already produced 5 films in bollywood and now working on releasing a hindi film on comedy genre having an ensemble cast of top comedy actors in bollywood. 

Approach Entertainment is an award-winning celebrity management, film production, advertising & corporate films productions, films marketing, events and entertainment marketing company based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications,  apart from a Bollywood & Entertainment newswire, Approach Bollywood. Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business, Worldwide Marketing Organization’s Service Excellence award & PR Company of the Year Awards. 

Approach Communications has specialized verticals in Corporate, Healthcare & Pharma, Beauty, Herbal & Wellness, Entertainment, Education, SME & other verticals. The fast-growing PR & Integrated Communications Agency has already worked with top brands in Healthcare, Pharma, Beauty, Herbal, and Wellness industry.

In addition to business enterprises, the group is also having Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

For More Information:

Sonu Tyagi at Approach Entertainment     Visit us at www.approachentertainment.com

9820965004 / 9716962242                              Email : info@approachentertainment.com

Approach Communications Bags Aristocrat Media PR Account

Approach Communications Bags Aristocrat Media PR Account

November 14, 2022 by admin News

Approach Communications Bags Aristocrat Media PR Account

Mumbai: Award-winning PR & Integrated Communications Agency, Approach Communications has bagged India’s Leading Healthcare Events & Exhibitions Company, Aristocrat Media PR & Integrated Communications Account. Aristocrat Media is among India’s top Events & Exhibitions Companies with a strong network & expertise in Healthcare, Pharma & allied sectors. 

Aristocrat Media has organized large events like Healthcare Innovation Conclave & Awards, Future Health Conclave & Awards, Business Tycoon Awards, and Global Health & Medical Tourism Conclave among others. The group is also organizing the Indian Cardiology Conference & Exhibition in January 2023 in Mumbai. 

Farooq Shaikh, Aristocrat Media

Speaking on the appointment, Farooq Shaikh, Managing Director, Aristocrat Media “We were looking for a PR & Communications agency which is most suitable for us in terms of generating awareness, engaging the audience and corporate reputation of the group with domain expertise in Healthcare, Pharma, herbal, cosmetics and wellness. The presentation made by Approach Communications was in line with our marketing communications and PR approach.  So we decided to go with Approach Communications.”   

Sonu Tyagi, Director,  Approach Communications said “As we have been already working with Aristocrat Media as PR Partners with their events on regular basis, we thought of forging a relationship for the long term handling their entire PR & Marketing Communications activities. We are very excited to work on the Aristocrat Media PR & Communications account. We will be working on making them the top leader in the Healthcare events & exhibitions business. Our Spiritual Organization is also associated with all their events as a spiritual partner “.

Sonu Tyagi
Approach Communications

Approach Communications will handle PR & Communications for Aristocrat Media and social media and digital marketing through the Approach Communications Digital division. Approach Communications Group Company, Approach Entertainment will handle entire Branded entertainment, celebrity, and influencers engagement, Healthcare Influencers Outreach, and film production activities for them. 

Approach Communications group also has a Celebrity Management & Films Productions company, Approach Entertainment,  apart from a Bollywood & Entertainment newswire, Approach Bollywood. Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business, Worldwide Marketing Organization’s Service Excellence award & PR Company of the Year Awards. 

Approach Communications has specialized verticals in Corporate, Healthcare & Pharma, Beauty, Herbal & Wellness, Entertainment, Education, SME & other verticals. The fast-growing PR & Integrated Communications Agency has already worked with top brands in Healthcare, Pharma, Beauty, Herbal, and Wellness industry.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment Group is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

In addition to business enterprises, the group is also having Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

For More Info:

Approach Communications / Approach Entertainment

9820965004 / 9716962242

Visit us at www.approachentertainment.com & www.approachcommunications.in

Approach Entertainment Launches Blanket Donation Campaign in Collaboration with Go Spiritual India

Approach Entertainment Launches Blanket Donation Campaign in Collaboration with Go Spiritual India

November 03, 2022 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Approach Entertainment Launches Blanket Donation Campaign in Collaboration with Go Spiritual India

Mumbai: Award-Winning Celebrity Management & Films Productions Company, Approach Entertainment launched Blankets Donation Campaign in Collaboration with Charitable Spiritual Organization Go Spiritual India in North India again as the winter season has arrived in North India. The campaign has been launched with an objective to mobilize blankets, clothes, and food donation drives for the homeless in major cities of North India. Go Spiritual India has been running the blanket donation campaign since 2017. 

blanket donation children final.jpg

The campaign will spread awareness about the plight of the homeless & destitute in winters and motivate people to donate blankets, clothes & food themselves, or inform Go Spiritual India to arrange Blankets for the needy. 

Approach Communications is handling PR, Digital & Communications for the Blanket donation drive while Approach Entertainment is working on the production of videos, mobilization through celebrities & influencers, events, and related activities.

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes. The spiritual organization has been running food donation & hunger eradication programs for the last 5 years. The organization is launching Go Spiritual India Digital Magazine soon and it will be followed by Go Spiritual India Print Magazine & Go Spiritual India TV. 

A spiritual life necessarily entails selfless charity work as with spiritual growth comes the realization that all the Atma (souls) are equal part and parcel of the same Param Atma (that is divine supreme being). In fact, ancient Hindu scriptures clearly make it obligatory on one’s part to be generous. Go Spiritual India is a spiritual organization that promotes not only spiritual evolution but also actively participates in charity work.

Go Spiritual India has appealed to all, to come forward and donate blankets or help donate blankets to the homeless people during the winter months in collaboration with Go Spiritual India. The donations can be in cash or kind or even through participation on a volunteer basis.

In addition, Go Spiritual India also encourages people to take up this cause on their own and distribute blankets in their respective areas and regions as the objective is to ensure help to as many people as possible by reaching out to them in whatever way is possible. Go Spiritual India blanket donation drive is being supported by Approach Entertainment & Approach Communications.

 For the past few years, Go Spiritual India has been also engaged in the distribution of blankets especially to the poor and homeless people during the winter months. Though there are no official records of country-wide deaths due to harsh winters every year in the country, some data collected by some NGOs suggests that more than 512 persons had died in 2021 due to winters in Delhi alone and thousands died in the country.

Even in the year 2020-21 winters, thousands died due to winters. According to the 2011 census, there were 17.33 crores homeless people in India and this figure in 2022 is estimated to be at least 26 crores. Even if it is assumed that half of them may be living in North India where the winters are rather harsh, it is easy to imagine the plight of the homeless people every winter.

Go Spiritual India’s campaign to distribute blankets for the homeless persons in North India is aimed at saving as many lives as possible in the country and therefore every winter, this campaign has been taken on a serious note by the Go Spiritual India team and volunteers. Last year it was done with the help of Go Spiritual India volunteers in Delhi, Jalandhar, Jaipur, Ghaziabad, Noida, Gurgaon, Chandigarh, Shimla and Ludhiana. This year, Go Spiritual India plans to do it even on a larger scale and will cover all cities of North India. The volunteer team is also motivating people to donate blankets and food for the homeless and destitute themselves. 

Go Spiritual India Organization, an initiative launched by Sonu Tyagi and his company Approach Entertainment is dedicated to charity and spiritual work. For the past few years, it has taken serious endeavors towards charity.  It was actively engaged in the distribution of free food to the needy during the lockdown when the poor had no means to even earn their basic meals. During the winters, Go Spiritual had launched an initiative to distribute blankets to the homeless people for whom the streets are home, particularly in Northern India, where the winters are rather harsh!

Go Spiritual India has appealed to all, to come forward and donate blankets or help donate blankets to the homeless people during the winter months in collaboration with Go Spiritual India. The donations can be in cash or kind or even through participation as a volunteer.

Approach Entertainment is an award-winning Celebrity Management & Films Productions company offering integrated expertise-based solutions in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing services.

Approach Communications is a Leading PR & Integrated Communications agency working for the Corporate, Healthcare, Entertainment, Finance, Education, Social sectors. The media & communications group is headed by award-winning writer-director Sonu Tyagi who has a background in Journalism & the advertising world. Approach Communications is handling PR & Communications for the Blanket donation drive while Approach Entertainment is working on the production of videos, mobilization through celebrities & influencers, events, and related activities. The fast-growing media & communications group has operations in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad & Jalandhar. Approach Entertainment Group also has a Bollywood Newswire & Content Dissemination unit, Approach Bollywood. 

For More Information or to Support Our Blanket Donation Initiative:

Please call us at +91- 9820965004   / 9716962242

Email us at gospiritualindia@gmail.com, info@approachentertainment.com

Go Spiritual India Organization:   www.gospiritualindia.org

Go Spiritual Magazine:                 www.gospiritualindia.in  

Approach Entertainment:            www.approachentertainment.com

Watch Go Spiritual India YouTube Channel Here & Subscribe it.

https://www.youtube.com/gospiritualindia

Go Spiritual India :

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Mental Health, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Go Spiritual India is an Initiative of Approach Entertainment. Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

Watch & Share Go Spiritual India Intro Video

Go Spiritual India Intro Video

Approach Entertainment is having its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Kolkata, Hyderabad,  Jalandhar and Dehradun.

Go Spiritual India Organization Website :           www.gospiritualindia.org 

Go Spiritual India Magazine :                             www.gospiritualindia.in

Go Spiritual India Store :                                   www.gospiritualindia.com

Our Group Companies

Approach Entertainment Celebrity Management :  www.approachentertainment.com

Approach Entertainment Films Productions :          www.approachentertainment.net

Approach Bollywood                                          :     www.approachbollywood.in

Approach Communications                              :       www.approachcommunications.in

Celebrity Management Company ‘Approach Entertainment’ Engages Payal Rohatgi for an Event in Goa

Celebrity Management Company ‘Approach Entertainment’ Engages Payal Rohatgi for an Event in Goa

August 31, 2022 by admin News , , , , , , , , , , , , , , , , , , , , ,

Celebrity Management Company ‘Approach Entertainment’ Engages Payal Rohatgi for an Event in Goa

Payal Rohatgi

Mumbai: Approach Entertainment ( www.approachentertainment.com  ) has engaged  Bollywood actress and Big Boss Participant Payal Rohatgi for an Event in Cidade Resort, Goa.

Approach Entertainment is an award winning films productions, celebrity management, advertising & corporate films productions, films marketing, events and entertainment marketing company with offices in Mumbai, New Delhi, Goa, Gurugram, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

Rohatgi made her Bollywood debut in 2002 with Harry Baweja’s Yeh Kya Ho Raha Hai?, a Hindi remake of the Hollywood teen flick American Pie.  She appeared in the films, Plan (2003), Police Force(2003) and Rakht (2004).

In 2006, she got her breakthrough with the film 36 China Town, also starring Shahid Kapoor, Kareena Kapoor, and Paresh Rawal. Later that year, she appeared in the critically acclaimed Corporate, in which she played the part of an item girl.

In 2007, her first release was Priyadarshan’s Dhol.  She played the second lead character, paired opposite Arbaaz Khan.

In 2008, she was seen in a cameo opposite Ranvir Shorey in PNC film Ugly Aur Pagli which was released in August. In mid-September, she appeared opposite Irrfan Khan in the TV18 film Dil Kabaddi. She played the role of an aerobics instructor in the film. In August 2008, Rohatgi appeared in season 2 of the reality television show, Bigg Boss on Colors TV as a contestant.

Payal Rohatgi

Approach Communications has set up a specialized division ‘Approach Entertainment’ for Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing. Approach Communications is a leading PR & Integrated Communications Agency, offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing and In-film Advertising services to its MNC and Corporate client base, apart from other Communications services like Brand Management, Public Affairs services. The firm is one of the reputed PR Agency in India and has worked in Entertainment PR Sector in the past serving film productions houses and some noted celebrities.

Commenting on the Celebrity, Artists and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said ‘Approach Entertainment believes in Integrated Celebrity Management and Entertainment solutions and we have worked in Film and Celebrity management in the past. From some time now, we have been developing our capabilities in Events, below the line promotions, online PR and Digital Marketing and celebrity management is our new initiative in this direction. We will not only offer Celebrity Management and Engagement services but we will also focus on Celebrity PR and Promotions services as well. The firm has already signed few performing artists to market exclusively. The agency is also planning to sign up some Bollywood personalities exclusively’.

Approach Entertainment is headed by award-winning writer / director Sonu Tyagi who has his background in Journalism and Advertising. The company is now also foraying into Bollywood Film Productions with its first Hindi film project in 2023. The company will be announcing the film project soon and the work is already going on the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business.

Approach Entertainment, have already handled leading fmcg, corporate, healthcare & pharma, finance, real estate, tourism, entertainment and social sector clients. The agency is present in 9 cities of India with its headquarters in Mumbai and branch offices in New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, Hyderabad and Jalandhar. The fast growing Celebrity Management and Entertainment Marketing agency has handled accounts like Mahindra, Pidilite, Elder Pharma, Ashley Madison, Gaursons, Abu Dhabi Tourism Authority, PHD Chamber of Commerce,  Dr. Morepen Ltd, Bajaj Auto Ltd,  Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Contact for More Info:

Sonu Tyagi at  Approach Entertainment

Mumbai: 9820965004 / 9716962242

Email: approachentertainment@gmail.com

Visit us at www.approachentertainment.com and www.approachentertainment.net 

Celebrity Management Company ‘Approach Entertainment’ Engages Tanushree Dutta for Doha Qatar Club Event

Celebrity Management Company ‘Approach Entertainment’ Engages Tanushree Dutta for Doha Qatar Club Event

August 31, 2022 by admin News , , , , ,

Celebrity Management Company ‘Approach Entertainment’ Engages Tanushree Dutta for Doha Qatar Club Event

Mumbai: Approach Entertainment ( www.approachentertainment.com  ) has engaged Tanushree Dutta, Bollywood actress and former Miss India to crown the May Queen at a beauty pageant organized by the Doha Goans’ Sports Club at Ramada Plaza Hotel. Approach Entertainment is a Full Fledged award winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment marketing company with offices in Mumbai, New Delhi, Gurgaon, Goa, Chandigarh, Kolkata, Dehradun & Jalandhar.

Tanushree Dutta

The charming and tall, Tanu as we call her, was crowned Miss India in 2004. She was also crowned Miss Confidence and Miss Beautiful Smile. She also went to participate in Femina Miss Universe 2004 pageant held in Quito, Ecuador and ended up amongst the top 10 finalists.

Tanu, easily got used to the limelight and of having her photos taken, so much so that at the end of her tenure as Miss India, handing over the title to Amrita Thapar, she still felt the need to continue to be popular, and this is what motivated her to join Bollywood. Her career as an actress started with ‘Chocolate’ in 2005, and then went on to star in Aashiq Banaya Aapne, 36 China Town, Bhagam Bhaag, Risk, Good Boy Bad Boy, Raqeeb, Dhol, Speed, Mr. Fraud, Dus Kahaniyan, Saas Bahu Aur Sunsex, Rokda, Apartment, Ramaa, Khiladi (2011).

Approach Entertainment also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. Approach Entertainment is India’s leading and Award-winning Celebrity Management and Films Productions Company with its Head Office in Mumbai and branch offices in New Delhi, Gurgaon, Goa & Jalandhar.

Approach Entertainment is headed by award-winning writer / director & producer Sonu Tyagi  who has his background in Journalism and Advertising. He has worked with top advertising agencies & media companies before launching Approach Communications & Approach Entertainment. Approach Entertainment is now also foraying into Bollywood Film Productions with its first Hindi film project. The company will be announcing the film project soon and the work is already going on the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business.

ABOUT DOHA GOANS’ EXTRAVAGANZA:

Doha Goans’ Sports Club (DGSC), the only Goan expatriate club in Doha, is all set to host the evening full of fun and excitement on May 5 at the Ramada Plaza in Qatar. The countdown for the May Queen Ball Dine and Dance 2011, to raise funds for the school for blind children in India has began, organizers say “The main attraction of the evening will be the crowning of the May Queen 2011 by Tanushree Dutta, the famous Bollywood celebrity.”

To keep the crowd rocking, India’s famous band the Black Slade from Delhi will be in action, to entertain. The organizers said there are many surprise prizes awaiting the public which will be given away for different contests and fun games, both for children and adults. Participants can win prizes in gold, various electronic items, watches, air tickets, hotel vouchers and other gifts.

They have also roped in another brand, 2 Sharp. Some of the team members are based in Kuwait. The Doha Goans’ Sports Club, which has promised a host of prizes, has also offered to waive entrance fee for the first 20 contestants who register before April 30.

Approach Entertainment worked with Dr. Morepen Ltd, Bajaj Auto Ltd, Mahindra, Indiamart, General Motors,  Rathi Thermax, Abu Dhabi Tourism, Abu Dhabi Commercial Bank, Elder Pharma, Pidilite, SOS Children’s Villages of India,  Greentech Foundation, Sutlej Motors Ltd, Malaysian Palm Oil  Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Approach Entertainment has also launched a Bollywood Newswire, Approach Bollywood to disseminate Bollywood content. Approach Entertainment. Approach Entertainment Group also has a Spiritual & Charitable Organization Go Spiritual India. Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media and Social Causes.

Contact for More Info:

Sonu Tyagi at Approach Entertainment

Mumbai: 9820965004

Email: approachentertainment@gmail.com

Visit us at www.approachentertainment.net & www.approachentertainment.com

Celebrity Management Agency ‘Approach Entertainment’ Engages Raghav Juyal for an Event in Panipat

Celebrity Management Agency ‘Approach Entertainment’ Engages Raghav Juyal for an Event in Panipat

August 31, 2022 by admin News , , , , , ,

Celebrity Management Agency ‘Approach Entertainment’ Engages Raghav Juyal for an Event in Panipat

Press Release

Mumbai: Approach Entertainment (www.approachentertainment.com ) engaged Raghav Juyal, Indian Bollywood Dancer and Choreographer recently. Raghav Juyal was engaged for a performance in N.C College of Engineering, Panipat, Haryana. Approach Entertainment is a Full Fledged Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing Company with operations in Mumbai, New Delhi, Gurgaon, Dehradun, Chandigarh , Goa, Kolkata, Hyderabad and Jalandhar.

Approach Entertainment is a Leading Celebrity Management Company in India with its own offices in Mumbai, New Delhi, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad and Gurugram. The fast growing Celebrity Management Agency in India is representing Bollywood Stars and Celebrities, TV Celebrities, Music and Performing Artists, Choreographers and Dancers, Singers, Directors, Actors and Creative Performers.

Raghav Juyal

 Raghav Juyal  is an Indian dancer and choreographer. He is renowned as the King of Slow Motion for his surreal dance moves in slow motion style and for his flawless reinvention of the Slow Motion Walk. His stage name Crockroaxz best describes his dancing style which is an amalgamation of being powerful like a crocodile and creepy like a cockroach. Raghav has become a youth icon inspiring dancers, who gleefully imitate his trademark moves and dance style, popularly known as Crock-style.

He rose to fame after being a finalist in Zee TV dance reality shows like Dance India Dance (Season 3), as a skipper for the team Raghav Ke Rockstars in DID Li’l Masters 2 and Dance Ke Superkids. His team was declared the winner in Dance Ke Superkids under his captainship.

Commenting on engaging Raghav Juyal and  the growth of Celebrity, Artists and Talent Management initiative, Sonu Tyagi, Director, Approach Entertainment  said ‘Approach Entertainment is an integrated entertainment solutions company. Our Celebrity management division is growing at a fast pace and we are representing and managing top Bollywood stars and celebrities apart from TV Celebrities and realty artists. The company is focusing on Celebrity Management division aggressively and signing up bollywood Celebrities, TV Artists, Music, Sports, Performing Artists and other Talent.”

Sonu Tyagi, Founder, Approach Entertainment

Sonu Tyagi is an award winning writer / director & producer in Bollywood with his background in advertising & media world. He worked with leading advertising agencies & media houses before launching Approach Entertainment & Approach Communications.

Approach Entertainment is India’s Leading Bollywood Celebrity Management Company offering Integrated Solutions in Celebrity Management, Artists Management, Talent Management, Films Productions, and Line Productions for Films in India, Line Productions for Ad Films, Events and Entertainment Solutions. The company is also planning to foray into Hindi feature films productions soon and will be announcing its first project in 2023. The Celebrity management agency in India has also forayed into Sports Celebrity Management in India and will be offering its services to manage talent in Sports.

Approach Entertainment has also launched a Bollywood Newswire, Approach Bollywood. Approach Entertainment Group.  Approach Entertainment Group also has a Spiritual & Charitable Organization Go Spiritual India. Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media and Social Causes.

 Approach Entertainment

Contact for More Info:

Email: approachentertainment@gmail.com

Visit us at www.approachentertainment.net & www.approachentertainment.com