Approach Entertainment

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Category Archives: News

Sonu Tyagi & Approach Entertainment Partner with Liberation Movie as Co-Producers for Global Audiences

Sonu Tyagi & Approach Entertainment Partner with Liberation Movie as Co-Producers for Global Audiences

September 15, 2025 by admin News , , , , , , , , ,

Mumbai, India:  Sonu Tyagi, an acclaimed filmmaker, and his award-winning production house, Approach Entertainment, have partnered with Liberation, a movie crafted with a global audience in mind, as co-producers. This dynamic collaboration marks a significant milestone for the debut feature film, designed to resonate with Gen Z and Millennial audiences worldwide through its primary language, English, while also being available in Hindi and other Indian languages. With an Indian perspective at its core, Liberation aims to bridge local narratives with universal appeal.

Liberation (2025), currently in production, is a gripping exploration directed by Ankit Kadam and produced by Kanishk Kadam under the Sure Real Pictures banner. Through themes of rebellion, self-discovery, and redemption, Liberation delivers a narrative that deeply resonates with younger generations navigating the complexities of modern life. Approach Communications is proud to handle the film’s PR and communications account, while Approach Bollywood serves as the official Bollywood & Entertainment App Partner, amplifying the film’s reach across diverse platforms.

Sonu Tyagi brings an extraordinary breadth of creative expertise to Liberation. As an award-winning writer, director, and producer, Sonu Tyagi has made significant contributions to advertising films, web series, music videos, and brand entertainment. His notable achievements include co-producing the acclaimed spiritual web series Two Great Masters and earning prestigious accolades such as the Biz India 2010 Award, Yuva Ratn Award, Service Excellence Award, and PR Agency of the Year Award.

Beyond filmmaking, Sonu Tyagi is an accomplished author and lyricist, having written novels and songs, with his next novel exploring the theme of one-sided love set to release soon. As the founder of Approach Entertainment, a production house celebrated for its innovative storytelling, Sonu Tyagi’s involvement ensures Liberation benefits from his creative vision and production excellence, delivering a cinematic experience that blends cultural depth with universal appeal.

Additionally, Sonu Tyagi is planning to write and direct films, web series, and short films that carry social and spiritual messages, further expanding his creative footprint. Through his organization, Go Spiritual, Sonu Tyagi promotes spirituality, wellness, mental health, spiritual tourism, and social causes, with initiatives including a dedicated news magazine, app, and an upcoming Go Spiritual Web TV and OTT platform.

Approach Entertainment, alongside its sister agency Approach Communications and its Bollywood and Entertainment Newswire division, Approach Bollywood, is renowned for its comprehensive portfolio spanning celebrity management, film production, advertising and corporate film production, film marketing, events, and entertainment marketing. Approach Communications is spearheading Liberation’s PR and communications strategy, ensuring the film’s message reaches global audiences through targeted media and digital campaigns.

Meanwhile, Approach Bollywood, as the official Bollywood & Entertainment App Partner, leverages its extensive network to provide exclusive content, behind-the-scenes insights, and updates to audiences across newspapers, magazines, TV channels, radio, digital platforms, and its dedicated smartphone app. This collaboration underscores the commitment to amplifying Liberation’s impactful narrative on a global stage.

“We are thrilled to have Sonu Tyagi and Approach Entertainment on board as co-producers for Liberation,” said Kanishk Kadam, producer and founder of Sure Real Pictures. “Sonu Tyagi’s multifaceted creative talent, combined with Approach Entertainment’s production expertise and the strategic support of Approach Communications and Approach Bollywood, elevates our mission to create a film that resonates with today’s youth. Their involvement will help us deliver a cinematic experience that is both bold and meaningful, connecting with audiences in India and beyond.”

Ankit Kadam, director and writer of Liberation, added, “Partnering with Sonu Tyagi and Approach Entertainment is a transformative step for Liberation. Their passion for authentic narratives, paired with Approach Communications’ PR expertise and Approach Bollywood’s dynamic platform, aligns perfectly with our goal to craft stories that challenge, inspire, and connect with Gen Z and Millennials worldwide. We’re excited to see this collaboration bring our vision to life.”

Sonu Tyagi expressed his enthusiasm, stating, “Liberation is a compelling story that captures the struggles and aspirations of today’s youth, told with an Indian perspective yet crafted for a global audience. I’m honored to partner with this remarkable project as a co-producer and bring Approach Entertainment’s creative and production strengths to the table. With Approach Communications and Approach Bollywood amplifying the film’s reach, we aim to create a cinematic experience that entertains and sparks meaningful conversations across the globe.”

Sure Real Pictures is an India-based production house dedicated to creating films, shows, web series, and digital content tailored for Gen Z and Millennials. Founded by Kanishk Kadam, with Ankit Kadam as its visionary director, the company is committed to authentic, bold, and universally relatable storytelling. Liberation (2025), currently in production, marks the beginning of an ambitious journey to redefine entertainment for the next generation.

Approach Entertainment is an award-winning production house specializing in film production, celebrity management, advertising and corporate film production, film marketing, events, and entertainment marketing. Founded by Sonu Tyagi, a celebrated writer, director, and producer with a background in psychology, journalism, advertising, and filmmaking, the company operates across major cities including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad.

Approach Entertainment is recognized for its innovative storytelling and has earned accolades such as the Biz India 2010 Award and Yuva Ratn Award. Its sister ventures, Approach Communications and Approach Bollywood, excel in PR, integrated communications, and entertainment news dissemination, while Go Spiritual is a spiritual organization working for spirituality, spiritual awareness, philanthropy, social causes, mental health, wellness, spiritual tourism, media, and events. Go Spiritual also has a news magazine and app, and is preparing to launch a Go Spiritual Web TV and OTT platform soon.

For More Information:

Approach Entertainment & Approach Communications
Phone: +91-9820965004 / +91-9716962242
Email: info@approachentertainment.com
Websites: www.approachentertainment.com | www.approachcommunications.in

Go Spiritual Named Supporting Association for SMART Education Conference 2025

Go Spiritual Named Supporting Association for SMART Education Conference 2025

September 11, 2025 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai – Go Spiritual, a leading organization dedicated to spirituality, wellness, mental health, and social causes, is proud to announce its role as a Supporting Association for the SMART Education Conference 2025. Organized by IBEForuM in collaboration with INMA Education, this transformative event series will take place on September 11, 2025, at the Sofitel Al Khobar The Corniche, Saudi Arabia. Approach Entertainment proudly serves as the Media Partner for the SMART Education Conference 2025.The same event was also held on September 8, 2025, at the Radisson Blu, Jeddah.

The SMART Education Conference 2025 will convene leaders from government bodies, academic institutions, and the private sector to explore transformative advancements in education through smart technologies, innovative methodologies, and global best practices. Aligned with Saudi Arabia’s ambitious Vision 2030, the conferences will focus on enhancing digital learning, fostering STEM education, and equipping the next generation with future-ready skills. With CPD accreditation, these events promise both professional development and actionable insights for shaping modern, inclusive, and student-centric education models.

As a Supporting Association, Go Spiritual will contribute its expertise in spiritual awareness, mental health, and holistic wellness to enrich the conference’s mission of fostering innovative and purpose-driven education environments. The organization will collaborate with IBEForuM and INMA Education to promote the event’s vision, emphasizing the integration of mental and spiritual wellness into educational frameworks. Featuring inspiring keynote sessions, insightful panel discussions on AI and digital tools, and networking opportunities with policymakers, educators, and technology providers, these conferences are set to redefine the future of education in Saudi Arabia and beyond.

Sonu Tyagi, Founder, Go Spiritual

Sonu Tyagi, the visionary Founder of Go Spiritual and Approach Entertainment, expressed his enthusiasm: “We are deeply honored to support the SMART Education Conference 2025 as a Supporting Association. At Go Spiritual, we believe that education thrives when it nurtures not only intellectual growth but also mental and spiritual wellbeing. This event aligns with our mission to foster compassionate, holistic communities, and we are excited to contribute to this global movement for educational transformation.”

Sonu Tyagi, an acclaimed writer, director, and producer, brings a profound spiritual ethos to his leadership. With a robust background in psychology, advertising management, journalism, and filmmaking, he has collaborated with top advertising agencies and media houses across India, driving both creative and social impact through Approach Entertainment and Go Spiritual.

The SMART Education Conference 2025 promises an enriching experience, immersing attendees in transformative dialogues led by regional and international education leaders who explore the integration of AI, digital tools, and adaptive learning in modern classrooms, offering innovative strategies to create sustainable and inclusive education models. Participants will engage in dynamic networking opportunities, connecting with policymakers, educators, and technology providers to foster collaborations that shape the future of education. The events will also feature insights into creating student-centric learning environments and equipping students with skills for a tech-driven world, with CPD accreditation ensuring professional development recognition for all attendees.

Go Spiritual, a Spiritual & Wellness Organization working for Spirituality, Spiritual Awareness, Wellness, Mental Health, Spiritual Tourism, Events, Media, and Social Causes, reflects its commitment to this event through its mission to promote holistic living and compassionate values.

Operating under the Approach Entertainment Group, Go Spiritual joins sister units Approach Entertainment, an award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing Company; Approach Communications, a leading PR and integrated communications agency; and Approach Bollywood, a specialized Bollywood and entertainment news platform. With a presence in major cities like Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, Go Spiritual recently launched a dedicated news magazine and app and is preparing to unveil Go Spiritual Web TV & OTT to expand its reach and impact.

Contact Information:

Go Spiritual & Approach Entertainment
Phone: +91-9820965004 / +91-9716962242
Email: info@approachentertainment.com
Websites:   www.approachentertainment.com     & www.approachcommunications.in

Approach Entertainment Named Media Partner for SMART Education Conference 2025

Approach Entertainment Named Media Partner for SMART Education Conference 2025

September 09, 2025 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai – Approach Entertainment, an award-winning powerhouse in Film Productions, Celebrity Management, Media, and Entertainment Marketing, is thrilled to announce its prestigious role as the Media Partner for the SMART Education Conference 2025. Organized by IBEForuM in collaboration with INMA Education, this landmark event series will take place on September 11, 2025, at the Sofitel Al Khobar The Corniche, Saudi Arabia. The same event was also held on September 8, 2025, at the Radisson Blu, Jeddah.

The SMART Education Conference 2025 will convene leaders from government bodies, academic institutions, and the private sector to explore transformative advancements in education through smart technologies, innovative methodologies, and global best practices. Aligned with Saudi Arabia’s ambitious Vision 2030, the conferences will focus on enhancing digital learning, fostering STEM education, and equipping the next generation with future-ready skills. With CPD accreditation, these events promise both professional development and actionable insights for shaping modern, inclusive, and student-centric education models.

As the Media Partner, Approach Entertainment will orchestrate a dynamic media strategy to amplify the conference’s global reach, leveraging its expertise across traditional and digital platforms. The firm will craft compelling press releases, facilitate high-profile media engagements, and highlight key moments, including inspiring keynote sessions, insightful panel discussions on AI and digital tools, and networking opportunities with policymakers, educators, and technology providers. These conferences are set to redefine the future of education in Saudi Arabia and beyond.

Sonu Tyagi, the visionary Founder of Approach Entertainment and Go Spiritual, expressed his enthusiasm: “We are deeply honored to partner with IBEForuM and INMA Education for the SMART Education Conference 2025. Education is the cornerstone of progress, and we are committed to leveraging our media expertise to ensure these events inspire and empower a global audience.”

Tyagi, an acclaimed writer, director, and producer, brings a profound spiritual ethos to his leadership. With a rich background collaborating with top advertising agencies and media houses across India, he holds a degree in Psychology, complemented by advanced studies in Advertising Management, Journalism, and Filmmaking. His holistic vision drives both Approach Entertainment’s innovative media endeavors and Go Spiritual’s commitment to mental health, wellness, and spiritual tourism.

The SMART Education Conference 2025 promises an enriching experience, immersing attendees in transformative dialogues led by regional and international education leaders who explore the integration of AI, digital tools, and adaptive learning in modern classrooms, offering innovative strategies to create sustainable and inclusive education models. Participants will engage in dynamic networking opportunities, connecting with policymakers, educators, and technology providers to foster collaborations that shape the future of education. The events will also feature insights into creating student-centric learning environments and equipping students with skills for a tech-driven world, with CPD accreditation ensuring professional development recognition for all attendees.

Approach Entertainment, an award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing Company, reflects its commitment to this event through its broader mission to champion impactful educational, corporate, and philanthropic initiatives. With a robust presence in major cities like Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, the group’s portfolio is diverse and dynamic.

It encompasses Approach Communications, an award-winning PR, Digital, and Integrated Communications Agency; Approach Bollywood, a leading Bollywood Newswire delivering entertainment news across digital platforms, newspapers, magazines, TV channels, and apps; and Go Spiritual, a Spiritual & Wellness Organization working for Spirituality, Spiritual Awareness, Wellness, Mental Health, Spiritual Tourism, Events, Media, and Social Causes. Go Spiritual recently launched a dedicated news magazine and app and is preparing to unveil Go Spiritual Web TV & OTT to expand its reach and impact.

For more information about the SMART Education Conference 2025, visit www.saudisummits.com.

Contact Information:

Approach Entertainment
Phone: +91-9820965004 / +91-9716962242
Email: info@approachentertainment.com
Websites: www.approachentertainment.com | www.approachcommunications.in

Approach Bollywood Named Bollywood & Entertainment App Partner for “Liberation”

Approach Bollywood Named Bollywood & Entertainment App Partner for “Liberation”

September 01, 2025 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai, India – Approach Bollywood, India’s leading Bollywood and Entertainment Newswire, Portal, and App, has been announced as the official Bollywood & Entertainment App Partner for Liberation, the debut feature film from Sure Real Pictures. This exciting partnership amplifies the film’s reach to Gen Z and Millennial audiences through Approach Bollywood’s extensive multimedia network, further solidifying its position as a key player in the global entertainment landscape.

Liberation (2025), directed by Ankit Kadam and produced by Kanishk Kadam, with Sonu Tyagi and Approach Entertainment as co-producers, is a bold cinematic exploration of rebellion, self-discovery, and redemption. The film follows James, a disillusioned student from a privileged background, as he navigates family pressures and a quest for purpose, crafting a narrative that resonates deeply with younger generations worldwide.

As the Bollywood & Entertainment App Partner, Approach Bollywood will leverage its robust platform to provide exclusive content, behind-the-scenes insights, and updates about Liberation to its vast audience across newspapers, magazines, TV channels, radio, digital media, and its dedicated smartphone app. This collaboration highlights Approach Bollywood’s commitment to bridging innovative storytelling with global audiences, ensuring Liberation captures the attention of entertainment enthusiasts.

Sonu Tyagi, Founder, Approach Entertainment

“We are delighted to partner with Sure Real Pictures as the Bollywood & Entertainment App Partner for Liberation,” said Sonu Tyagi, Founder of Approach Bollywood and Approach Entertainment. “This film speaks to the heart of today’s youth, and we’re excited to amplify its message through our extensive network. Our platform will deliver exclusive content and updates, connecting Liberation with audiences in India and beyond.”

Approach Bollywood, a division of Approach Entertainment, is renowned for its comprehensive coverage of the entertainment industry, offering breaking news, in-depth features, and exclusive celebrity content. With a presence in major cities including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, the platform serves as a trusted source for Bollywood and entertainment updates across various media formats.

Sure Real Pictures, founded by Kanishk Kadam and led creatively by director Ankit Kadam, is dedicated to crafting impactful stories for younger audiences. “Partnering with Approach Bollywood is a significant step for Liberation,” said Kanishk Kadam. “Their expertise in content dissemination and deep connection to the entertainment industry will help us bring this powerful story to a global audience.”

Ankit Kadam added, “Approach Bollywood’s dynamic platform aligns perfectly with our vision for Liberation. Their ability to engage audiences through innovative media solutions will elevate the film’s visibility and impact.”

Approach Bollywood, a division of Approach Entertainment, is a leading Bollywood and Entertainment Newswire, Portal, and App, delivering exclusive content, breaking news, and in-depth industry insights. With a vast network spanning digital media, newspapers, magazines, TV channels, and mobile apps, Approach Bollywood connects entertainment enthusiasts with the latest updates from the world of films, TV, OTT, and music.

Approach Entertainment, an award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing Company, reflects its commitment to this event through its broader mission to champion impactful educational, corporate, and philanthropic initiatives. With a robust presence in major cities like Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, the group’s portfolio is diverse and dynamic.  

It encompasses Approach Communications, an award-winning PR, Digital, and Integrated Communications Agency; Approach Bollywood, a leading Bollywood Newswire delivering entertainment news across digital platforms, newspapers, magazines, TV channels, and apps; and Go Spiritual, a Spiritual & Wellness Organization working for Spirituality, Spiritual Awareness, Wellness, Mental Health, Spiritual Tourism, Events, Media, and Social Causes. Go Spiritual recently launched a dedicated news magazine & app and is preparing to unveil Go Spiritual Web TV & OTT to expand its reach and impact. 

Sure Real Pictures is an India-based production house focused on creating films, shows, web series, and digital content for Gen Z and Millennials. Founded by Kanishk Kadam, with Ankit Kadam as its visionary director, the company is committed to authentic and relatable storytelling. Liberation (2025) is its debut feature film, currently in production.

For More Information:

Approach Entertainment & Approach Communications
Phone: +91-9820965004 / +91-9716962242
Email: info@approachentertainment.com
Visit us at www.approachentertainment.com & www.approachcommunications.in

Go Spiritual Named Supporting Association for Employee Wellbeing Conference 2025  

Go Spiritual Named Supporting Association for Employee Wellbeing Conference 2025  

August 28, 2025 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai – Go Spiritual, a leading organization dedicated to spirituality, wellness, mental health, and social causes, is proud to announce its role as a Supporting Association for the Employee Wellbeing Conference 2025. Organized by IBEForuM, this transformative event will take place on September 2–3, 2025, at the luxurious Crowne Plaza Riyadh Al Waha, Saudi Arabia. Approach Entertainment proudly serves as the Media Partner for the Employee Wellbeing Conference 2025. 

The Employee Wellbeing Conference 2025 will bring together over 100 distinguished delegates, including global thought leaders, corporate leaders, HR professionals, and wellness innovators, to address the urgent need for healthier, more resilient workplaces. With the global corporate wellness market projected to reach $75.9 billion by 2030, according to the Global Wellness Institute, this conference will serve as a pivotal platform for sharing actionable strategies, innovative tools, and transformative ideas to enhance productivity, foster engagement, and ensure long-term organizational success. 

As a Supporting Association, Go Spiritual will contribute its expertise in spiritual awareness, mental health, and holistic wellness to enrich the conference’s mission of creating purpose-driven work environments. The organization will collaborate with IBEForuM to promote the event’s vision, emphasizing the integration of spiritual and mental wellness into workplace culture. With 24+ internationally acclaimed speakers, 4 insightful panel discussions, 4 interactive workshops, and 28+ exhibitors showcasing cutting-edge solutions, the event is set to redefine workplace wellbeing in the region. 

Sonu Tyagi, Founder, Go Spiritual

Sonu Tyagi, the visionary Founder of Go Spiritual and Approach Entertainment, expressed his enthusiasm: “We are deeply honored to support the Employee Wellbeing Conference 2025 as a Supporting Association. At Go Spiritual, we believe that true wellbeing encompasses not only physical and mental health but also spiritual fulfillment. This event aligns with our mission to foster compassionate, thriving communities, and we are excited to contribute to this global movement for workplace wellness.”  

Tyagi, an acclaimed writer, director, and producer, brings a profound spiritual ethos to his leadership. With a robust background in psychology, advertising management, journalism, and filmmaking, he has collaborated with top advertising agencies and media houses across India, driving both creative and social impact through Approach Entertainment and Go Spiritual. 

The Employee Wellbeing Conference 2025 promises an enriching experience, immersing attendees in transformative dialogues led by global thought leaders who explore critical themes such as cultivating happiness in the workplace, preventing burnout, and fostering resilience, offering fresh perspectives and practical strategies to create thriving work environments. Participants will engage in dynamic, hands-on workshops delving into pioneering topics like AI-powered mental health solutions, comprehensive employee assistance programs, and innovative metabolic wellness strategies designed to combat workplace stress and enhance employee vitality.  

The event also offers exclusive networking opportunities, enabling meaningful connections with an elite cohort of CEOs, HR Directors, CHROs, Wellbeing Managers, and Corporate Strategy Leaders, fostering collaborative partnerships that will shape the future of workplace wellness. Additionally, attendees can explore a vibrant exhibition showcase featuring a diverse array of innovative wellness solutions from 28+ exhibitors, presenting state-of-the-art tools and technologies crafted to elevate employee wellbeing and transform organizational health. 

Go Spiritual, a Spiritual & Wellness Organization working for Spirituality, Spiritual Awareness, Wellness, Mental Health, Spiritual Tourism, Events, Media, and Social Causes, reflects its commitment to this event through its mission to promote holistic living and compassionate values.  

Operating under the Approach Entertainment Group, Go Spiritual joins sister units Approach Entertainment, an award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing Company; Approach Communications, a leading PR and integrated communications agency; and Approach Bollywood, a specialized Bollywood and entertainment news platform.  

With a presence in major cities like Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, Go Spiritual recently launched a dedicated news magazine & app and is preparing to unveil Go Spiritual Web TV & OTT to expand its reach and impact. 

Contact Information: 

Approach Entertainment & Approach Communications  
Phone: +91-9820965004 / +91-9716962242 
Email :  info@approachentertainment.com 
Websites:  www.approachentertainment.com &  www.approachcommunications.in 

Approach Entertainment Named Media Partner for Employee Wellbeing Conference 2025  

Approach Entertainment Named Media Partner for Employee Wellbeing Conference 2025  

August 25, 2025 by admin News , , , , , , , ,

Mumbai – Approach Entertainment, an award-winning powerhouse in Film Productions, Celebrity Management, Media, and Entertainment Marketing, is delighted to announce its prestigious role as the Media Partner for the Employee Wellbeing Conference 2025. Organized by IBEForuM, this landmark event is scheduled for September 2–3, 2025, at the luxurious Crowne Plaza Riyadh Al Waha, Saudi Arabia. 

The Employee Wellbeing Conference 2025 will serve as a dynamic convergence of over 100 distinguished delegates, including global thought leaders, corporate trailblazers, HR visionaries, and wellness pioneers, all united to champion the creation of healthier, more resilient workplaces. With the global corporate wellness market poised to soar to $75.9 billion by 2030, according to the Global Wellness Institute, this conference is set to be a transformative platform, delivering actionable strategies, groundbreaking ideas, and innovative tools to elevate productivity, foster engagement, and drive long-term organizational success. 

As the Media Partner, Approach Entertainment will orchestrate a robust media strategy to amplify the conference’s global impact, leveraging its expertise across traditional and digital platforms. The firm will craft compelling press releases, facilitate high-profile media engagements, and spotlight pivotal moments, including thought-provoking keynote addresses, engaging panel discussions, and hands-on workshops. Featuring 24+ internationally acclaimed speakers, 4 insightful panel discussions, 4 interactive workshops, and 28+ exhibitors showcasing cutting-edge solutions, this event is poised to redefine workplace wellbeing in the region. 

Sonu Tyagi,Founder, Approach Entertainment

Sonu Tyagi, the visionary Founder of Approach Entertainment and Go Spiritual, expressed his enthusiasm: “We are deeply honored to collaborate with IBEForuM for the Employee Wellbeing Conference 2025. Promoting workplace wellbeing is not just a mission but a movement toward thriving, purpose-driven organizations. We are committed to harnessing our media expertise to ensure this event resonates with and inspires a global audience.” Tyagi, an acclaimed writer, director, and producer, brings a profound spiritual ethos to his leadership. With a rich background collaborating with top advertising agencies and media houses across India, he holds a degree in Psychology, complemented by advanced studies in Advertising Management, Journalism, and Filmmaking. His holistic vision drives both Approach Entertainment’s innovative media endeavors and Go Spiritual’s commitment to mental health, wellness, and spiritual tourism. 

The Employee Wellbeing Conference 2025 promises an enriching experience, immersing attendees in transformative dialogues led by global thought leaders who explore critical themes such as cultivating happiness in the workplace, preventing burnout, and fostering resilience, offering fresh perspectives and practical strategies to create thriving work environments. Participants will engage in dynamic, hands-on workshops delving into pioneering topics like AI-powered mental health solutions, comprehensive employee assistance programs, and innovative metabolic wellness strategies designed to combat workplace stress and enhance employee vitality.  

The event also offers exclusive networking opportunities, enabling meaningful connections with an elite cohort of CEOs, HR Directors, CHROs, Wellbeing Managers, and Corporate Strategy Leaders, fostering collaborative partnerships that will shape the future of workplace wellness. Additionally, attendees can explore a vibrant exhibition showcase featuring a diverse array of innovative wellness solutions from 28+ exhibitors, presenting state-of-the-art tools and technologies crafted to elevate employee wellbeing and transform organizational health. 

Approach Entertainment, an award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing Company, reflects its commitment to this event through its broader mission to champion impactful educational, corporate, and philanthropic initiatives. With a robust presence in major cities like Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, the group’s portfolio is diverse and dynamic.  

It encompasses Approach Communications, an award-winning PR, Digital, and Integrated Communications Agency; Approach Bollywood, a leading Bollywood Newswire delivering entertainment news across digital platforms, newspapers, magazines, TV channels, and apps; and Go Spiritual, a Spiritual & Wellness Organization working for Spirituality, Spiritual Awareness, Wellness, Mental Health, Spiritual Tourism, Events, Media, and Social Causes. Go Spiritual recently launched a dedicated news magazine & app and is preparing to unveil Go Spiritual Web TV & OTT to expand its reach and impact. 

Contact Information: 

Approach Entertainment 
Phone: +91-9820965004 / +91-9716962242 
Email: info@approachentertainment.com 
Websites: www.approachentertainment.com | www.approachcommunications.in 

Approach Communications Bags Sure Real Pictures PR & Communications Account

Approach Communications Bags Sure Real Pictures PR & Communications Account

August 21, 2025 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai, India: Approach Communications, an award-winning PR and Communications agency, has been appointed as the official PR and Communications partner for Sure Real Pictures, an innovative production house dedicated to crafting compelling stories for Gen Z and Millennials. This partnership marks a significant step for Sure Real Pictures as it launches its debut feature film, Liberation, and embarks on an ambitious journey to create impactful films, web series, and digital content for a global audience. 

Sure Real Pictures, founded by Kanishk Kadam and Ankit Kadam, is focused on delivering thought-provoking narratives that resonate with younger generations. Their debut film, Liberation (2025), directed by Ankit Kadam and produced by Kanishk Kadam, is a gripping story of rebellion, self-discovery, and redemption, tailored to connect with modern audiences. The production house aims to bridge local stories with global perspectives, and Approach Communications will play a pivotal role in amplifying this vision. 

Speaking on the appointment, Kanishk Kadam, Producer and Founder of Sure Real Pictures, said, “We are thrilled to partner with Approach Communications to bring our stories to the world. Their expertise in PR and communications, combined with their passion for innovative storytelling, makes them the perfect fit to help us establish Sure Real Pictures as a leading name in entertainment for Gen Z and Millennials.” 

Ankit Kadam, Director and Writer of Liberation, added, “Our goal with Sure Real Pictures is to create content that challenges, inspires, and connects with today’s youth. Approach Communications understands our vision and has the strategic expertise to elevate our brand and engage our target audience effectively.” 

Sonu Tyagi

Sonu Tyagi, Director of Approach Communications, expressed enthusiasm about the collaboration, stating, “We are excited to work with Sure Real Pictures, a production house with a bold and fresh approach to storytelling. Approach Communications will handle the entire PR, digital, events, and integrated communications strategy for Sure Real Pictures, while our group company, Approach Entertainment, will oversee branded entertainment, celebrity and influencer engagement, film and in-film marketing, and entertainment marketing activities. Together, we aim to position Sure Real Pictures as a trailblazer in the global entertainment industry.” 

Approach Communications will manage all PR, digital, events, and integrated communications efforts for Sure Real Pictures. Approach Entertainment, an award-winning group company specializing in celebrity management, film productions, advertising and corporate film productions, film marketing, events, and entertainment marketing, will lead branded entertainment, celebrity and influencer outreach, film productions, and entertainment marketing initiatives for the production house. Approach Communications is a leading PR and integrated communications agency with a strong presence in corporate, healthcare, entertainment, finance, education, and social sectors. The group also operates Approach Bollywood, a Bollywood and entertainment newswire.  

In addition, Approach Entertainment & Approach Communications Group includes a spiritual organization focused on promoting philanthropy, spiritual awareness, and social causes. The agency has received accolades such as The Biz India 2010 Award from the World Confederation of Businesses, the Service Excellence Award from the World Marketing Organization, and the PR Company of the Year Award at the Business Tycoon Awards. With operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar, Approach Communications is well-positioned to support Sure Real Pictures’ growth. 

Go Spiritual is a spiritual organization dedicated to philanthropy, spiritual awareness, charity, mental health, wellness, and social causes. The organization is actively involved in initiatives such as food donation, hunger eradication, blanket donations, and promoting spiritual and mental health awareness. Go Spiritual has also launched Go Spiritual News Magazine & App and is planning to launch a Web TV & OTT platform to further its mission of spreading spiritual awareness and holistic living. Additionally, the organization is expanding into wellness, mental health, organic, Ayurveda, and food categories through its e-commerce and retail operations. 

Sure Real Pictures is an India-based production house dedicated to creating films, shows, web series, and digital content for Gen Z and Millennials. Founded by Kanishk Kadam and led creatively by director Ankit Kadam, the company focuses on authentic, culturally rooted narratives with global appeal. Its debut feature film, Liberation (2025), is currently in production, marking the start of an ambitious slate of projects. 

For More Information: 
Approach Communications / Approach Entertainment 
Contact: 9820965004 / 9716962242 
Email: info@approachentertainment.com 
Visit: www.approachentertainment.com & www.approachcommunications.in 

Sonu Tyagi, Founder of Go Spiritual & Approach Entertainment, Applauds Indian Government’s Ban on Obscene OTT Platforms

Sonu Tyagi, Founder of Go Spiritual & Approach Entertainment, Applauds Indian Government’s Ban on Obscene OTT Platforms

July 31, 2025 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai – Sonu Tyagi, renowned filmmaker, spiritual visionary, and founder of Go Spiritual & Approach Entertainment, has expressed strong support for the Indian government’s decisive action to ban OTT platforms for streaming obscene, vulgar, and pornographic content. The crackdown, announced by the Ministry of Information & Broadcasting (MIB), targets platforms violating the Information Technology Act, 2000, and IT Rules, 2021, by hosting sexually explicit material that undermines India’s cultural and moral values. 

“This is a monumental step toward safeguarding our society from the harmful impact of explicit and morally degrading content,” said Sonu Tyagi. “The government’s action sends a powerful message that India’s digital space will not be a breeding ground for obscenity or cultural sabotage. As content creators, we have a responsibility to inspire, educate, and uplift audiences, not exploit them for sensationalism.” 

The banned platforms were found to host content lacking narrative value, promoting nudity, and targeting younger audiences, posing risks to adolescent mental health. The MIB’s report highlighted violations of laws such as the Indecent Representation of Women (Prohibition) Act, 1986, and Bharatiya Nyaya Sanhita, 2023, with platforms failing to adhere to the IT Rules’ Code of Ethics. 

Sonu Tyagi, a vocal advocate for ethical media and spirituality, emphasized the need for content that aligns with India’s rich cultural heritage. “Digital platforms must prioritize storytelling that fosters positivity, compassion, and societal growth,” he stated. “The ban is a wake-up call for creators to produce meaningful content and for platforms to implement robust moderation to filter out unlawful material.” 

Sonu Tyagi’s organizations, Go Spiritual and Approach Entertainment, are set to create an array of spiritual, positive, meaningful, and uplifting content for OTT platforms and various other media. Additionally, Tyagi is preparing to write, direct, and produce a series of short films, web series, and feature films inspired by recent news events in India, weaving in spiritual themes and broader societal messages. 

As the founder of Go Spiritual, a spiritual organization dedicated to spiritual awareness, mental health, wellness and ethical living, Sonu Tyagi has long championed responsible media practices. His organization promotes initiatives like Go Spiritual News Magazine App and an upcoming Web TV/OTT platform focused on uplifting narratives. Through Approach Entertainment, Tyagi has also made significant contributions to film production, celebrity management, advertising, events and ethical journalism, earning accolades such as the Biz India 2010 Award, Yuva Ratn Award, Service Excellence Award and PR Agency of the Year Award. 

Sonu Tyagi’s acclaimed spiritual web series, Two Great Masters, based on the teachings of Swami Vivekananda and Paramhansa Yogananda, exemplifies his commitment to meaningful storytelling. “Our youth deserve content that nurtures their minds and souls, not content that erodes their values,” he added. 

The government’s action, which includes disabling access to the platforms’ websites, apps, and social media handles, reflects a broader digital sanitation campaign. Tyagi urged regulatory bodies to continue enforcing strict guidelines and encouraged creators to register under relevant laws, such as the IGST Act, to ensure compliance. 

“This ban is a victory for Bharat’s youth, families, and civilizational values,” Tyagi concluded. “It is time for the industry to embrace creativity that respects our cultural ethos and contributes to a brighter, more ethical digital future.” 

Sonu Tyagi, the visionary leader behind Go Spiritual and Approach Entertainment, is dedicated to enriching lives by merging spirituality with artistic innovation. A seasoned writer, director, and producer, Tyagi has left a notable mark on advertising films, music videos, web series, feature films, and branded entertainment.  

Through Approach Entertainment, he guides a dynamic organization renowned for its expertise in celebrity management, film production, advertising, corporate films, film marketing, and event management. He also oversees Approach Communications, a leading PR and integrated communications agency, and Approach Bollywood, a specialized outlet for Bollywood and entertainment news. 

Fueled by a profound commitment to spirituality, Sonu Tyagi founded Go Spiritual, a social enterprise focused on advancing spiritual awareness, philanthropy, mental health, wellness, spiritual tourism, organic living, and social initiatives. The introduction of Go Spiritual News Magazine & App enhances this vision, providing a platform for impactful content and community engagement. With a robust background in psychology, advertising management, journalism, and filmmaking, Sonu Tyagi combines creative talent with leadership, partnering with top Indian advertising agencies, media outlets, and film production firms to drive meaningful transformation. 

For more information, contact: 
Approach Entertainment & Go Spiritual 
Phone: 91 – 9820965004 / 9716962242 
Email: info@approachentertainment.com & info@gospiritualindia.org  
Websites: www.approachentertainment.com | www.gospiritualindia.org 

Approach Entertainment Visit us at www.approachentertainment.com

Sonu Tyagi and Rajyogi Brahma Kumar Nikunj Ji Meet for a Transformative Dialogue on Spirituality and Media in Mumbai

Sonu Tyagi and Rajyogi Brahma Kumar Nikunj Ji Meet for a Transformative Dialogue on Spirituality and Media in Mumbai

May 21, 2025 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai, India – May 21, 2025 – The Brahma Kumaris Yog Bhavan in Mumbai hosted an inspiring one-to-one interaction featuring Rajyogi Brahma Kumar Nikunj Ji, National Coordinator of the Media Wing of Brahma Kumaris, and Sonu Tyagi, an award-winning writer, director, producer, and Founder of Approach Entertainment, Approach Communications, Approach Bollywood, and Go Spiritual. Joined by Rajiv Krishnan Pisharoti, a dedicated Brahma Kumaris member, the dialogue took place at the serene Yog Bhavan in Mumbai, focusing on spirituality, mental health, and the role of media in fostering inner well-being and societal harmony.

Sonu Tyagi with Rajyogi Brahma Kumar Nikunj Ji

Rajyogi Brahma Kumar Nikunj Ji, whose spiritual journey began at age 13 under the guidance of Rajyogini Brahmakumari Dr. Nalini Didi Ji, shared profound insights on the transformative power of Rajyoga Meditation. With over 8,500 published columns across India, Nepal, and the UK, he emphasized soul-consciousness and positive thinking as tools for resilience. “Our thoughts are the seeds of our actions. Cultivating a positive mindset fosters a life of peace and purpose,” he remarked.

Sonu Tyagi, with a rich background in Psychology, Journalism, Advertising & Film Productions, has made significant contributions to spiritual and entertainment media. Leading Approach Entertainment, Approach Communications, Approach Bollywood, and Go Spiritual, Tyagi’s award-winning work as a writer, director, and producer focuses on creating content that inspires self-discovery and emotional well-being. “Media can bridge timeless spiritual values with modern challenges, empowering balanced living,” he noted during the interaction.

Rajiv Krishnan Pisharoti enriched the discussion with perspectives on integrating spiritual principles into daily life, drawing from his dedicated service and meditation practice within Brahma Kumaris.

The interaction explored stress management, the impact of spirituality on mental health, and media’s role in promoting global peace. Nikunj Ji shared practical tools, such as a “one-minute peace” practice to build mental resilience, while Tyagi advocated for uplifting media content to unite communities. Pisharoti emphasized the value of consistent spiritual practice in personal and professional spheres.

The dialogue highlighted Brahma Kumaris’ women-led legacy and its global impact as an international NGO, with over 8,000 centres across 110 countries on all continents. This meaningful interaction underscored the shared vision of Rajyogi Nikunj Ji and Sonu Tyagi to empower individuals through spirituality and media, aligning with Brahma Kumaris’ mission of soul-consciousness and Go Spiritual’s innovative outreach.

Approach Entertainment is an award-winning, full-service company renowned for its expertise in Celebrity Management, Film Production, Advertising & Corporate Film Production, Film Marketing, Events, and Entertainment Marketing with operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Hyderabad, Kolkata, and Ahmedabad.

In addition to its core services, the company also operates a PR & Integrated Marketing Communications Agency under Approach Communications and manages a dedicated Bollywood Newswire through Approach Bollywood.

The group’s steadfast dedication to excellence has earned it several distinguished awards, including The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.

In addition to its business ventures, the Group also operates Go Spiritual, a charitable spiritual organization dedicated to promoting philanthropy, spiritual awareness, mental health, spiritual tourism, organic living, wellness, publications, and spiritual events. As part of its mission, Go Spiritual publishes a digital magazine of the same name, serving as a platform to inspire and inform individuals about holistic living and spiritual growth.

For media inquiries, please contact:
Approach Entertainment
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Website: www.approachentertainment.com

Sonu Tyagi’s Upcoming Novel on One-Sided Love Teased with Poetic Brilliance 

Sonu Tyagi’s Upcoming Novel on One-Sided Love Teased with Poetic Brilliance 

April 07, 2025 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai, April 7, 2025 – Acclaimed writer and filmmaker Sonu Tyagi has set hearts racing with a tantalizing glimpse into his latest creative endeavor—a novel centered on the bittersweet theme of one-sided love, inspired by his own experiences in the worlds of advertising, journalism, and films. 

The announcement came subtly through a haunting couplet posted on his website, sonutyagi.com, titled Vo Khanjar Leke Baithe The: “ वो खंजर लेके बैठे थे, और हम अपना दिल / मुगालता हसीन था, और हसीना क़ातिल ” (translated: “They sat with a dagger, and we with our heart / The illusion was beautiful, and the beauty a killer”). Accompanied by a minimalist yet evocative design, the verse has ignited a firestorm of excitement about the forthcoming novel, slated for release soon. Whispers among literary circles suggest that Sonu Tyagi may unveil exclusive snippets at an intimate Mumbai event, while rumors swirl of a limited-edition release featuring his own handwritten notes, adding a personal touch to this already intriguing project. 

Known for his evocative storytelling across films and media, Sonu Tyagi is now channeling his creative prowess into the literary world with this novel, which promises to explore the raw, unreciprocated emotions of love drawn from his colorful career. The poem’s imagery—daggers, hearts, and deceptive beauty—hints at a narrative steeped in passion, pain, and poetic depth, themes that resonate deeply with Tyagi’s signature style and his life’s journey through the cutthroat realms of advertising, the relentless pace of journalism, and the glamorous yet unpredictable film industry. Fans and literary enthusiasts alike are already hailing it as a potential masterpiece, with one social media user commenting, “If this couplet is a taste of the novel, we’re in for an emotional rollercoaster.” 

The buzz around the novel is palpable, with social media abuzz over the couplet’s lyrical finesse. “Sonu Tyagi has a way of turning emotions into art—this novel is going to break hearts,” wrote one follower. Another praised the poetic teaser, calling it “a shayari that stabs you with its beauty.” The teaser, shared via https://sonutyagi.com/vo-khanjar-leke-baithe-the/, offers little beyond the cryptic lines, a move that has only heightened anticipation. Industry insiders hint that Approach Communications, Tyagi’s PR venture, might soon drop an immersive campaign featuring audio renditions of his poetry narrated by a Bollywood icon, while speculation mounts about a cinematic adaptation that could bring this tale of unrequited love to the silver screen. 

Sonu Tyagi, a seasoned creative force, brings a rich and multifaceted background to this project. With years of experience as a writer, director, and producer, he has carved a niche in the entertainment industry through his ability to blend artistry with emotional resonance. Hailing from a modest upbringing, Tyagi’s journey reflects a relentless passion for storytelling, shaped by his time crafting persuasive narratives in advertising, chasing deadlines and truth in journalism, and navigating the highs and lows of the film world.  

These experiences, fraught with unfulfilled dreams and unspoken emotions, form the backbone of his upcoming novel. Beyond his creative pursuits, Sonu Tyagi is deeply inclined toward spirituality, a dimension that often subtly informs his work. His spiritual outlook, rooted in introspection and a quest for deeper meaning, adds a unique layer to his storytelling, making it both soulful and thought-provoking. This inclination also led him to establish Go Spiritual, a platform dedicated to promoting spiritual awareness and holistic well-being, reflecting his commitment to balancing material creativity with inner growth. 

Behind this literary endeavor stands the Approach Entertainment Group, a dynamic conglomerate Sonu Tyagi founded to push creative boundaries. Approach Entertainment, the group’s flagship, is renowned for producing innovative content, including films, web series, and music projects that resonate with modern audiences. Complementing this is Approach Communications, a PR and media strategy arm that has successfully amplified brands and talents across industries. The group also includes Approach Bollywood, a platform dedicated to celebrating and promoting Indian cinema.  

Together, these entities reflect Sonu Tyagi’s vision of a holistic entertainment ecosystem, one that seamlessly merges creativity, production, and outreach, while his Go Spiritual initiative underscores his belief in nurturing the human spirit alongside artistic expression. As of April 7, 2025, no official release date for the novel has been confirmed, but the promise of “coming soon” has fans eagerly awaiting further details, confident that Tyagi’s blend of lived experience, emotional depth, and spiritual insight will deliver yet another unforgettable experience. 

Sonu Tyagi’s journey is a remarkable tapestry of creativity, spirituality, and social impact. An award-winning writer, director, and producer, Tyagi holds a degree in Psychology and has completed professional courses in Advertising Management, Journalism, and Filmmaking. His career began with stints at some of India’s leading advertising agencies and media houses, where he honed his skills in storytelling and communication. At the age of 24, he founded Approach Communications, a dynamic PR and integrated communications agency, marking the beginning of his entrepreneurial ascent.

In 2004, Tyagi expanded his vision with the creation of Approach Entertainment Group, a trailblazing organization headquartered in Mumbai, with operations spanning New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad. The group has since become a powerhouse in celebrity management, film production, advertising, corporate film solutions, film marketing, and events, earning accolades such as the Biz India 2010 Award, the Service Excellence Award, and the PR Agency of the Year Award. Tyagi’s personal achievements include the prestigious Yuva Ratn 2024 Award, recognizing his contributions to youth empowerment and ethical storytelling.

A spiritually inclined leader, Tyagi’s passion for meaningful content is evident in his work, including the acclaimed spiritual web series Two Great Masters, co-produced with Juni Films and Go Spiritual. Based on the teachings of Swami Vivekananda and Paramhansa Yogananda, the series reflects his commitment to blending ancient wisdom with modern media.

For More Info : 

Approach Entertainment 9820965004 / 9716962242 

Visit us at www.approachentertainment.com & www.sonutyagi.com