News - Approach Entertainment

Go Spiritual Launches Nationwide Campaign against Explicit and Absurd Digital Content, Advocating for Positive and Uplifting Media

Mumbai, India – In response to the growing prevalence of explicit and morally degrading content on digital platforms, Go Spiritual has launched a powerful campaign advocating for the creation and consumption of spiritually and ethically uplifting content. The initiative is set to inspire content creators and audiences to engage with media that upholds positive values, ethics, and cultural integrity.

Download Go Spiritual News Magazine App Now : https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en

Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, has emphasized the urgent need for a shift in digital content trends. “Digital platforms wield immense influence over society, particularly the youth. Unfortunately, much of today’s content prioritizes sensationalism over substance, negatively shaping societal norms. Through this campaign, we aim to encourage meaningful storytelling that nurtures personal and collective well-being,” said Tyagi.

Go Spiritual is a leading charitable and spiritual initiative that blends ancient wisdom with modern solutions to address the challenges of today’s world. Dedicated to promoting spirituality, philanthropy, mental health and wellness, spiritual tourism, events, media, publications, Ayurveda, holistic health, organic living, and social causes, the organization stands as a beacon of hope and transformation.

Go Spiritual’s campaign will harness the power of its extensive media platforms, including Go Spiritual News Magazine and its upcoming Web TV and OTT platform, to drive awareness and promote responsible content creation. The organization will collaborate with like-minded influencers, spiritual leaders, and media professionals to reinforce the significance of moral and spiritual values in digital narratives.

Download Go Spiritual News Magazine App Now : https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en

A crucial aspect of this initiative is advocating for stronger content regulations on digital platforms. Go Spiritual urges regulatory bodies and streaming services to enforce stricter guidelines to curb the proliferation of explicit, absurd, and ethically questionable content. The organization will actively support policies that empower content creators committed to ethical storytelling while discouraging content that erodes societal values.

Beyond policy advocacy, the campaign seeks to create a cultural movement that fosters an environment where digital content serves as a tool for enlightenment, inspiration, and positive transformation. By rallying creators to uphold artistic integrity and encouraging audiences to support content aligned with ethical and spiritual principles, Go Spiritual aims to restore digital media as a force for good in society.

As this campaign gains momentum, Go Spiritual calls upon media professionals, content creators, policymakers, and audiences to join the movement in shaping a digital landscape that prioritizes meaningful, enriching, and value-driven content. The time has come for a collective commitment to ethical media that uplifts and inspires rather than degrades and misguides.

Go Spiritual is a pioneering initiative and social enterprise that serves as the spiritual and social arm of the renowned Approach Entertainment Group, embodying the group’s commitment to creating transformative platforms that address the spiritual and emotional needs of society.

Approach Entertainment Group is a leader across multiple domains, including celebrity management, film production, advertising and corporate filmmaking, film marketing, events, and entertainment marketing. Its outstanding contributions to the industry have earned it several prestigious awards, including the Biz India 2010 Award, Service Excellence Award, PR Agency of the Year Award, and the Yuva Ratn Award. The group also operates Approach Communications, a PR & Integrated Communications agency, and Approach Bollywood, a dedicated Bollywood and entertainment newswire.

**Sonu Tyagi, Founder, Go Spiritual & Approach Entertainment**

The visionary behind the group’s success is Sonu Tyagi, an award-winning writer, director, and producer. His recent work as the co-producer of the acclaimed spiritual web series Two Great Masters underscores his dedication to meaningful storytelling. Currently, he is working on new film and web series projects that aim to further elevate the creative landscape.

A deeply spiritual individual, Sonu Tyagi holds a degree in Psychology and has pursued professional courses in Advertising Management, Journalism, and Filmmaking. Before founding Approach Entertainment Group in 2004, he gained extensive experience working with leading advertising agencies and media houses in India.

Download Go Spiritual News Magazine App Now : https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en

For More Information:

Contact: 9820965004 / 9716962242
Visit: www.approachentertainment.com & www.gospiritualindia.org
️ Email: info@approachentertainment.com

Sonu Tyagi Condemns the Rise of Explicit Content on Digital Platforms

Mumbai – Renowned filmmaker, spiritual visionary, and founder of Approach Entertainment and Go Spiritual, Sonu Tyagi, has strongly criticized the increasing prevalence of explicit content on digital platforms. In particular, he has condemned content creators like Ranveer Allahbadia for promoting material that lacks moral values and ethical responsibility.

A recent controversy surrounding Ranveer Allahbadia’s appearance on Samay Raina’s show, where he made obscene jokes about parents, has sparked significant public outrage. The viral clip has led to a strong backlash, with netizens condemning the content as highly inappropriate and disrespectful. This incident has further fueled concerns regarding the degradation of content quality and the moral responsibilities of digital influencers.

Sonu Tyagi, a dedicated advocate for spirituality and ethical media, has consistently championed content that uplifts society and aligns with moral values. His extensive background in media, entertainment, and spirituality has allowed him to work with leading advertising agencies and media organizations, setting high standards for meaningful and impactful storytelling. He is also the creator of the acclaimed spiritual web series ‘Two Great Masters,’ based on the teachings of Swami Vivekananda and Paramhansa Yogananda.

“This rampant rise in explicit and morally corrupt content is a serious threat to our society,” Sonu Tyagi said in a public statement. “As creators, we have a responsibility to produce content that educates, inspires, and promotes ethical values rather than degrading social norms. Unfortunately, certain influencers and digital personalities are prioritizing sensationalism over substance, leading to a negative impact on young minds.”

As the founder of Go Spiritual, a non-profit organization dedicated to spiritual awareness, mental health, wellness, and ethical living, Sonu Tyagi has taken a firm stand against the spread of inappropriate content. He emphasized the need for stronger content moderation, urging platforms to take responsibility and implement stricter guidelines to prevent the proliferation of explicit material.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

“The influence of digital content is immense, shaping the thoughts and behaviors of millions. It is time for regulatory bodies to take stronger actions against those who misuse these platforms,” he added. “Instead of sensationalism, we must promote messages of compassion, spirituality, and positivity.”

Sonu Tyagi’s Go Spiritual initiative has been at the forefront of advocating for responsible media practices, ethical journalism, and spiritual empowerment. Through its various programs, including Go Spiritual News Magazine and an upcoming Web TV/OTT platform, the organization continues to promote meaningful narratives that contribute to personal and societal growth.

This visionary initiative is the spiritual and social arm of the renowned Approach Entertainment Group, reflecting the group’s commitment to fostering transformative platforms that resonate with the spiritual and emotional needs of society.

Approach Entertainment Group is a trailblazer in various domains, including celebrity management, film production, advertising and corporate film solutions, film marketing, and events and entertainment marketing. The group’s exceptional contributions have earned it numerous prestigious accolades, including the Biz India 2010 Award, the Service Excellence Award, the PR Agency of the Year Award, and the Yuva Ratn Award. Approach Entertainment also encompasses a PR and Integrated Communications Agency, Approach Communications, as well as a dedicated Bollywood and Entertainment Newswire, Approach Bollywood.

The group’s success and innovation are driven by its founder, Sonu Tyagi, an award-winning writer, director, and producer. His recent work as the co-producer of the acclaimed spiritual web series Two Great Masters highlights his dedication to meaningful storytelling. He is currently working on new film and web series projects that promise to further elevate the group’s creative contributions. Sonu Tyagi, known for his spiritual inclination, holds a degree in Psychology and has completed professional courses in Advertising Management, Journalism, and Filmmaking. Before founding Approach Entertainment Group in 2004, he gained extensive experience working with leading advertising agencies and media houses in India.

For more information:

Approach Entertainment & Go Spiritual
Contact: 9820965004 / 9716962242
Visit: www.approachentertainment.com & www.gospiritualindia.org
Email: info@approachentertainment.com

Sonu Tyagi, Founder of Go Spiritual & Approach Entertainment, Honored at Media Meet & Felicitation of Journalists by Brahma Kumaris and NISCORT Media College

January 23, 2025 by admin News go spiritual, sonu tyagi, sonu tyagi approach entertainment, sonu tyagi director, sonu tyagi go spiritual, sonu tyagi producer, sonu tyagi writer

New Delhi: In a celebration of ethical journalism and spiritual empowerment, Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, was honored at the Media Meet & Felicitation of Journalists organized by Brahma Kumaris in collaboration with NISCORT Media College, Ghaziabad.

The event brought together prominent media professionals, aspiring journalists, and students to discuss contemporary trends in media, the transformative power of digital platforms, and the significance of journalistic integrity. Sonu Tyagi, an acclaimed writer, director, and producer, was recognized for his contributions to media, entertainment, and spiritual empowerment through his initiatives.

Speaking at the event, Tyagi emphasized the need for integrating spirituality and mindfulness in the high-pressure media industry, stating, “The media has a profound responsibility in shaping informed communities. By embracing spirituality and ethical practices, we can create a positive and lasting impact on society.”

The event featured a thought-provoking keynote address by B.K. Dr. Sushant on the societal impact of journalism, followed by a serene meditation session led by B.K. Ms. Sunitha, which underscored the importance of inner peace amidst the demands of modern journalism.

Tyagi’s recognition highlights his pioneering work through Go Spiritual, a platform dedicated to mental health, wellness, spiritual tourism, and organic living, and Approach Entertainment, an award-winning entity specializing in celebrity management, film production, and PR. The group’s social initiatives, such as the recently launched Go Spiritual News Magazine and the upcoming Web TV and OTT platform, continue to inspire positive societal change.

The event, which also honored distinguished journalists for their impactful contributions, reinforced the significance of ethical media practices and the transformative role of spirituality in professional and personal lives.

Sonu Tyagi, an acclaimed writer, director, and producer, is widely recognized for his transformative contributions to celebrity management, film production, advertising, and communications. With a strong academic background that includes a degree in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, Tyagi has left an indelible mark on India’s media and entertainment landscape. His work with leading advertising agencies and media organizations has set new benchmarks in creativity and excellence.

As the creator of the spiritual web series Two Great Masters, Tyagi has demonstrated his ability to blend storytelling with profound spiritual insights. Through his initiative, Approach Politics, he aims to bridge the gap between the political sphere and the general public, fostering a more informed, engaged, and empowered society.

Tyagi’s leadership extends to the diverse ventures of Approach Entertainment Group, which is set to launch Approach Rural, a specialized unit focused on rural marketing and communications. The Group already boasts a portfolio that includes:

Approach Communications: An award-winning PR, digital, and integrated communications agency.
Approach Bollywood: A dedicated Bollywood newswire delivering the latest entertainment updates to newspapers, magazines, TV channels, and digital platforms.

Beyond its business pursuits, the Group is deeply committed to social causes through its charitable wing, Go Spiritual. This not-for-profit organization champions mental health, wellness, spiritual tourism, organic living, and other philanthropic initiatives. With the recent launch of the Go Spiritual News Magazine and plans to introduce a Web TV and OTT platform, Go Spiritual India continues to drive meaningful change by promoting spirituality and holistic living.

Sonu Tyagi’s unwavering dedication to his craft and his vision for a better society position him as a trailblazer in the media, entertainment, and spiritual domains.

For More Information: Approach Entertainment / Go Spiritual

Contact: 9820965004 / 9716962242
Website: www.approachentertainment.com | www.sonutyagi.com

Visit Go Spiritual at www.gospiritualindia.org
Email: info@approachentertainment.com

Approach Bollywood and Go Spiritual Launch Campaign Against Drunk Driving to Ensure Safe Celebrations This New Year’s Eve

Mumbai, India – December 30, 2024

As the world prepares to welcome 2025, Approach Bollywood, India’s leading Bollywood and Entertainment Newswire and App, has joined hands with Go Spiritual, a renowned spiritual organization, to launch a life-saving campaign against drunk driving. The initiative, titled “Aaj Mere Paas Gadi Hai,” is a call for responsible celebrations, emphasizing the importance of making safer choices during the festive season.

The campaign, which will run across social media platforms until January 1, 2025, harnesses the power of Bollywood to deliver its message. Drawing inspiration from the iconic line in Deewar, where Amitabh Bachchan’s character proudly declares, “Aaj mere paas gaadi hai, bangla hai, bank balance hai,” the campaign cleverly adapts it to say, “Even then, I don’t drink and drive.”

Adding to its creative narrative, the campaign also incorporates the legendary dialogue from Kanoon, “Kanoon ke haath bahut lambe hote hain.” This iconic line serves as a stern reminder of the legal consequences of drunk driving. It emphasizes that no one is above the law and that reckless behavior can result in severe penalties, urging people to act responsibly during the festive season.

This creative approach leverages Bollywood’s cultural influence to resonate deeply with audiences, merging the glamour of cinema with a critical social message. Another memorable example from the campaign incorporates the famous advice Veeru gives Basanti in Sholay, “Don’t dance in front of these dogs.” Reinterpreted, it urges people to avoid creating chaos by drinking and driving, stating: “Don’t drink, drive, or create a scene.”

Sonu Tyagi, the founder of Approach Entertainment & Go Spiritual and a celebrated writer-director, highlighted the urgency of addressing drunk driving, especially during New Year’s celebrations. He stated, “New Year’s Eve is a time of joy and celebration, but it is also one of the most dangerous nights on the road due to intoxicated driving. Through this campaign, we aim to save lives by raising awareness and promoting responsible behavior. Bollywood has an unparalleled ability to connect with people, and by blending its charm with a crucial social message, we hope to make a lasting impact.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Approach Bollywood, established under the banner of Approach Entertainment, has consistently leveraged its platform to drive awareness and inspire positive change. Known for its authentic and comprehensive coverage of Bollywood, entertainment, and media, Approach Entertainment is also making waves in film production, with its maiden Hindi feature film set to go for production in 2025 under the direction of Sonu Tyagi.

Additionally, Approach Bollywood has launched an exclusive smartphone app catering to Bollywood and entertainment enthusiasts. The app provides users with breaking news, in-depth industry insights, exclusive celebrity content, and updates on films, TV, OTT, music, and entertainment. This innovation complements the newswire’s commitment to being the ultimate destination for Bollywood lovers.

Go Spiritual, the campaign’s partner, is a charitable organization dedicated to promoting spirituality, mental health, wellness, and philanthropy. Through its various initiatives, including spiritual tourism, media, and social awareness programs, Go Spiritual has been at the forefront of advocating for a more mindful and harmonious society. This collaboration with Approach Bollywood reflects a shared commitment to making a meaningful societal impact.

As Approach Bollywood and Go Spiritual champion the message of “Don’t Drink and Drive,” they remind everyone that celebrations should be joyous and not marred by preventable tragedies. With their combined efforts, the campaign aims to inspire a cultural shift toward safer, more mindful festivities, ensuring that the dawn of 2025 is filled with hope and happiness.

Approach Entertainment Group, the parent company of Approach Bollywood, continues to lead the way in Celebrity Management, Film Productions, Advertising, Corporate Films, and Entertainment Marketing. With a presence across major Indian cities, the group is dedicated to using its platforms to drive meaningful change. Meanwhile, Go Spiritual remains committed to its mission of fostering spiritual awareness, philanthropy, and holistic well-being, further solidifying its role as a force for positive transformation.

As the clock ticks closer to midnight on December 31, let us all resolve to make safer choices. A single decision to refrain from drinking and driving can save countless lives, ensuring that the New Year begins on a note of safety, joy, and responsibility.

For More Info : Approach Entertainment / Approach Bollywood

9820965004 / 9716962242 Email : info@approachentertainment.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment and Parwez K Photography Unveil Mujeeb Ul Hassan’s Soulful Music Video Laagi Choote Na on UFI Music

Mumbai / New Delhi: The much-awaited romantic music video Laagi Choote Na by celebrated singer Mujeeb Ul Hassan was launched at a special event held in New Delhi. Produced by Khustar Parwez of Parwez K Photography and co-produced by Sonu Tyagi of Approach Entertainment, the music video has already started making waves for its soulful melody, heartfelt lyrics, and stunning visuals.

The launch event saw the presence of notable personalities from the entertainment industry, media, and fans of the artist. Guests were treated to an exclusive screening of the music video, which captures the themes of enduring love and emotional connection.

Speaking at the launch, Mujeeb Ul Hassan shared his excitement:
“Laagi Choote Na is a project close to my heart. The song reflects the beauty of love and relationships, and I hope it resonates deeply with the audience as much as it did with us while creating it.”

Directed by Mujeeb Ul Hassan and composed by Aamir Ali, the video stars Kashish and Arjun, who bring alive the story with their captivating performances.

Sonu Tyagi, co-producer and founder of Approach Entertainment, added:
“This project is a testament to the power of collaboration and storytelling through music and visuals. We are thrilled to see the positive response to Laagi Choote Na, and we hope it continues to touch hearts worldwide.”

The visually stunning music video, produced by Khustar Parwez of Parwez K Photography, showcases expertise in visual storytelling. Reflecting on the journey, Khustar Parwez said:
“Producing Laagi Choote Na was an enriching experience. The launch event was a celebration of creativity, and I’m delighted to see the project receiving so much love.”

The event also featured live performances, media interactions, and a Q&A session with the team behind the video. Attendees praised the seamless blend of soulful music and mesmerizing visuals, making the track a standout addition to the music scene.

Laagi Choote Na is a romantic track exploring themes of love and connection. With its melody composed by Aamir Ali and lyrics brought to life by Mujeeb Ul Hassan’s soulful voice, the music video delivers an unforgettable experience for viewers.

Parwez K Photography, founded by Khustar Parwez, has been a pioneer in creative productions since 2005, offering unmatched expertise in photography and videography. With an impressive portfolio spanning real estate, interiors, product, and lifestyle photography, the company consistently delivers compelling visual content that resonates with diverse audiences.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Approach Entertainment, under the leadership of award-winning filmmaker and writer Sonu Tyagi, has established itself as a leading force in celebrity and artist management, film production, and entertainment marketing. Known for its commitment to high-quality productions and innovative strategies, the company has received numerous accolades, including the Biz India Award and Service Excellence Award. Approach Entertainment operates across key locations, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun.

Mujeeb Ul Hassan, a renowned singer, producer, and filmmaker, has made an indelible mark on the entertainment industry. Celebrated for his soulful voice and artistic versatility, he has garnered recognition at esteemed platforms like the Cannes Film Festival and international circuits in the UK.

The music video Laagi Choote Na will be available on all major digital platforms, offering a heartfelt experience for couples and music enthusiasts. With its timeless themes of love and emotional connection, the song provides a refreshing alternative to mainstream music trends.

For more information, please contact:
Approach Entertainment
9820965004 / 9716962242
info@approachentertainment.com
Visit: www.approachentertainment.com

Approach Entertainment & Parwez K Photography Launch Poster of Singer Mujeeb Ul Hassan’s Upcoming Music Video Laagi Choote Na in New Delhi

New Delhi: Award-winning Celebrity Management, Films Productions & entertainment company Approach Entertainment in collaboration with the Parwez K Photography , officially unveiled the poster of the highly anticipated music video Laagi Choote Na at a grand event in New Delhi. The music video, featuring celebrated singer Mujeeb Ul Hassan, is slated for release on 25th December under the UFI Music label.

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The unveiling event was attended by prominent figures from the music and entertainment industry, along with media personnel and fans. The poster of Laagi Choote Na captures the essence of the soulful track, promising a visual and emotional treat for audiences worldwide.

Speaking at the event, Mujeeb Ul Hassan shared his excitement, saying, “Revealing the poster of Laagi Choote Na in New Delhi feels amazing. This song holds a special place in my heart, and the poster beautifully captures its emotional depth. I can’t wait for audiences to experience the full video this Christmas.”

The romantic track, composed by Aamir Ali, features heartfelt lyrics and is accompanied by stunning visuals directed by Mujeeb Ul Hassan himself. The music video stars Kashish and Arjun, whose performances are set to bring the story to life.

Khustar Parwez, producer of the video and founder of Parwez K Photography, remarked, “This poster launch marks the beginning of an exciting journey for Laagi Choote Na. The music video is a labor of love, and I’m thrilled to see it resonate with audiences even before its release.”

Sonu Tyagi, co-producer of the video and founder of Approach Entertainment, added, “The poster reflects the heart and soul of this project. It’s an honor to work with such talented artists and creatives, and I’m confident that Laagi Choote Na will leave a lasting impact on music lovers everywhere.”

The unveiling event also featured a sneak peek of the music video, further building anticipation among the attendees. Laagi Choote Na promises to strike a chord with listeners through its timeless themes of love and connection, making it a perfect addition to the festive season.

Parwez K Photography, established by Khustar Parwez in 2005, has been a pioneer in the realm of creative productions, offering exceptional expertise in photography and videography. With an impressive portfolio spanning real estate, interiors, product, and lifestyle photography, the company consistently delivers impactful visual content that resonates with audiences.

Approach Entertainment, under the leadership of award-winning filmmaker and writer Sonu Tyagi, has cemented its position as a leading name in celebrity and artist management, film production, and entertainment marketing. The company’s dedication to high-quality productions and innovative marketing strategies has earned it numerous accolades, including the Biz India Award and Service Excellence Award. Approach Entertainment operates across major cities, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun.

Mujeeb Ul Hassan, a celebrated singer, producer, and filmmaker, has made a remarkable impact in the entertainment industry. Known for his soulful voice and artistic versatility, he has received recognition at prestigious platforms such as the Cannes Film Festival and international circuits in the UK.

Parwez K Photography has consistently led the way in visual storytelling, earning acclaim for its excellence in real estate, interiors, architecture, and lifestyle photography. The company’s dynamic and award-winning work continues to set new benchmarks in the industry.

Since its inception in 2004, Approach Entertainment has excelled in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and entertainment marketing. Guided by Sonu Tyagi’s vision, the company has established itself as a trailblazer in the entertainment world.

The highly anticipated music video Laagi Choote Na will be available on all digital platforms starting 25th December. Just in time for the festive season, the song is poised to captivate couples and music enthusiasts with its soulful melody and heartfelt visuals, offering a refreshing departure from conventional music trends.

For More Information:
Approach Entertainment
9820965004 / 9716962242
info@approachentertainment.com
Visit: www.approachentertainment.com

Approach Entertainment & Parwez K Photography to Release Singer Mujeeb Ul Hassan’s Music Video Laagi Choote Na on UFI Music This Christmas

Mumbai : Award-winning entertainment company Approach Entertainment in association with Parwez K Photography, is all set to release the highly anticipated music video Laagi Choote Na on 25th December under the UFI Music label. This soulful track features acclaimed singer Mujeeb Ul Hassan, whose previous hits like Harjaiyaan and Tanhai have captivated audiences nationwide.

The much-awaited romantic music video Laagi Choote Na promises to deliver an immersive experience for listeners and viewers alike. With Mujeeb Ul Hassan’s mesmerizing voice and heartfelt lyrics, the song explores themes of enduring love and emotional connection. The stunning visuals have been directed by Mujeeb Ul Hassan himself and composed by Aamir Ali, further adding to the track’s emotional depth. Produced by Khustar Parwez and co-produced by Sonu Tyagi, Laagi Choote Na is launched under the UFI Music label, which continues to redefine the music landscape by promoting soulful and meaningful content. The music video will star Kashish and Arjun, bringing their captivating performances to this heartfelt track.

The video has been produced by Khustar Parwez of Parwez K Photography and co-produced by Sonu Tyagi, founder of Approach Entertainment. Known for his expertise in photography and videography, Khustar Parwez has been a trailblazer in the industry, delivering award-winning work in real estate, architecture, lifestyle photography, and creative productions. Parwez K Photography has earned acclaim for projects that bring stunning visual storytelling to life, including recognition at the India Lifestyle Awards.

Speaking about Laagi Choote Na, Mujeeb Ul Hassan expressed, “This song is very special to me as it reflects the beauty of love and relationships. I’m confident listeners will connect with its meaningful lyrics and soulful music. Collaborating with Parwez K Photography and Approach Entertainment has been a phenomenal experience, and I hope audiences enjoy this visual and musical treat this Christmas.”

Sonu Tyagi, Director of Approach Entertainment, said, “We are thrilled to collaborate with Parwez K Photography and bring Laagi Choote Na to audiences across the globe. This music video is a testament to the power of storytelling through music, visuals, and emotions. Mujeeb Ul Hassan’s voice, combined with the creative expertise of the entire team, will leave a lasting impact on music lovers.”

Parwez K Photography, founded by Khustar Parwez, has been at the forefront of creative productions, offering unparalleled expertise in photography and videography since 2005. With a rich portfolio in real estate, interiors, product, and lifestyle photography, Parwez K Photography continues to deliver impactful visual content that resonates with audiences.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Approach Entertainment, led by award-winning filmmaker and writer Sonu Tyagi, has carved its niche as a leading celebrity & artist management, film production, films and entertainment marketing company. The group’s focus on delivering high-quality productions and innovative marketing strategies has earned them several accolades, including the Biz India Award and Service Excellence Award. The company operates in Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun, among other locations.

Mujeeb Ul Hassan is a celebrated singer, producer, and filmmaker with a remarkable journey in the entertainment industry. Known for his soulful voice and artistic versatility, he has earned recognition at prestigious platforms such as the Cannes Film Festival and UK international film circuits.

Parwez K Photography has been a leader in visual storytelling since 2005. Recognized for its excellence in real estate, interiors, architecture, and lifestyle photography, the company continues to create dynamic and award-winning visual content.

Founded in 2004, Approach Entertainment is an award-winning celebrity management and film production company specializing in films, music videos, events, corporate films, and entertainment marketing. Led by Sonu Tyagi, the company has garnered accolades for its exceptional contributions to the entertainment industry.

The music video Laagi Choote Na will be available on all digital platforms starting 25th December. With the festive season around the corner, the song aims to strike an emotional chord with couples and music enthusiasts alike, offering a refreshing break from the usual musical trends.

For More Info: Approach Entertainment

9820965004 / 9716962242 info@approachentertainment.com

Visit us at www.approachentertainment.com

Go Spiritual Joins as Spiritual Partner for Future Health Conclave & Awards 2024

Mumbai, India – Go Spiritual, a leading spiritual social enterprise devoted to promoting spiritual awareness, wellness, mental health, and holistic living, proudly announces its association as the Spiritual Partner for the 2nd Edition of the Future Health Conclave & Awards 2024. Scheduled for December 21, 2024, at the Ginger Hotel in Mumbai, this highly anticipated event, organized by Aristocrat Media, will bring together healthcare leaders, innovators, and policymakers to explore advancements shaping the future of healthcare in India.

As the Spiritual Partner, Go Spiritual will contribute its unique perspective on integrating spirituality, mental well-being, and holistic health into modern healthcare practices. The collaboration aligns with the organization’s mission to bridge the gap between physical health and spiritual wellness, emphasizing the importance of addressing mental health challenges alongside technological and scientific advancements.

Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, expressed his enthusiasm for the partnership, stating:
“We are honored to partner with the Future Health Conclave & Awards 2024 to champion the integration of spirituality into healthcare. A holistic approach that considers mental, emotional, and spiritual well-being is essential for sustainable healthcare solutions. Through this partnership, we aim to inspire transformative discussions and innovative approaches to health and wellness.”

Under the theme “Sustainable Healthcare 2.0: Harnessing AI, Digital Health, and Innovation for a Smarter Future,” the event will feature insightful panel discussions, keynote sessions, and networking opportunities. It will bring together over 100 industry leaders, offering a platform to address critical issues in healthcare while recognizing trailblazers through the prestigious Future Health Awards.

As part of its contribution, Go Spiritual will share insights into how spiritual practices, mindfulness, and holistic well-being can enhance healthcare outcomes. The organization will also present strategies to tackle pressing issues such as mental health crises, burnout in the healthcare sector, and the role of spirituality in fostering resilience and compassion among healthcare professionals.

Go Spiritual is a philanthropic initiative by Approach Entertainment Group dedicated to advancing mental health, spiritual awareness, wellness, and organic living. The organization operates across diverse domains, including spiritual tourism, guided meditations, Ayurveda, wellness products, and social causes. Its platforms, such as the Go Spiritual News Magazine and the soon-to-launch Go Spiritual Web TV & OTT, are designed to inspire and educate people about leading balanced and mindful lives.

Led by Sonu Tyagi, an acclaimed writer, director, and producer with a deep commitment to spirituality, Go Spiritual integrates creative media with social impact to create meaningful change. The organization is committed to promoting holistic health and fostering dialogue on spirituality’s role in addressing contemporary challenges.

Go Spiritual is the spiritual and social impact initiative of Approach Entertainment Group, a prominent leader in Celebrity Management, Film Production, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Supported by its award-winning PR & Integrated Communications division, Approach Communications, the group delivers innovative strategies across Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

Expanding its reach, the group is set to launch two specialized units: Approach Politics, focusing on political communications, and Approach Rural, dedicated to rural marketing and communications.

Known for its excellence, Approach Entertainment Group has been honored with prestigious accolades, including The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, PR Agency of the Year, and the Yuva Ratn Award.

At the helm of the group is Sonu Tyagi, an acclaimed writer, director, and producer with a deep-rooted commitment to spirituality. Armed with a background in Psychology and advanced qualifications in Advertising Management, Journalism, and Filmmaking, Tyagi has propelled the group to establish a significant presence across major Indian cities, including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad.

The group also operates Approach Bollywood, a specialized Bollywood Newswire & Content Dissemination platform that strengthens its influence within the entertainment industry.

Beyond its commercial endeavors, Approach Entertainment Group is deeply committed to driving spiritual and social change through its initiative, Go Spiritual. The organization champions mental health, wellness, and holistic living, reinforcing the group’s dedication to creating a meaningful impact in both professional and humanitarian spheres.

Organized by Aristocrat Media, the Future Health Conclave & Awards 2024 is a marquee event in the healthcare calendar. The platform celebrates innovation, leadership, and excellence in the sector while fostering collaboration to shape the future of healthcare in India.

For more information, please contact:

Go Spiritual / Approach Entertainment
Phone: +91 9820965004 / +91 9716962242
Email: info@gospiritualindia.org
Website: www.gospiritualindia.org | www.approachentertainment.com

Approach Entertainment Joins as PR & Celebrity Partner for Future Health Conclave & Awards 2024

Mumbai, India – Approach Entertainment, the award-winning Films Productions, Celebrity Management, and Entertainment Marketing firm, has been named the Exclusive PR & Celebrity Partner for the highly anticipated 2nd Edition of the Future Health Conclave & Awards 2024. The event is scheduled to take place on December 21, 2024, at the Ginger Hotel in Mumbai. Organized by Aristocrat Media, this marquee healthcare event will convene over 100 healthcare leaders, policymakers, and innovators to discuss advancements and strategies shaping the future of healthcare in India.

As the Exclusive PR & Celebrity Partner, Approach Entertainment will play a crucial role in elevating the event’s media visibility and outreach. Leveraging its extensive network in the healthcare, pharma, entertainment and communications industry, the agency will ensure widespread recognition for the event and its groundbreaking discussions on sustainable healthcare solutions. Approach Entertainment’s expertise in PR, media & influencers engagement, and celebrity partnerships will amplify the impact of the Future Health Conclave & Awards, making it a landmark gathering for the healthcare sector.

Sonu Tyagi, Founder and Director of Approach Entertainment, expressed his enthusiasm about the collaboration, stating, “It is an honor to partner with Aristocrat Media for this prestigious event that seeks to drive innovation and excellence in healthcare. We are committed to utilizing our expertise to make the 2nd Edition of the Future Health Conclave & Awards 2024 a resounding success.”

With the theme “Sustainable Healthcare 2.0: Harnessing AI, Digital Health, and Innovation for a Smarter Future,” the conclave will host thought-provoking panel discussions, keynote addresses, and networking sessions featuring eminent speakers and healthcare pioneers. The event will also recognize outstanding contributions in the healthcare sector through the Future Health Awards, which celebrate achievements in technology, leadership, and patient care.

Approach Entertainment’s partnership with this prestigious event underscores its commitment to supporting transformative initiatives across industries, particularly in healthcare. With a proven track record in managing high-profile events and campaigns, the agency will enhance the stature of the Future Health Conclave & Awards 2024, ensuring it remains a pivotal event in the healthcare calendar.

Approach Entertainment’s role as the PR & Celebrity Partner underscores its dedication to championing meaningful initiatives across healthcare, education, corporate, and philanthropic sectors. The group boasts a robust presence in key cities, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, cementing its position as a leader in integrated communications.

The diverse portfolio of Approach Entertainment Group includes Approach Communications, an award-winning PR, Digital, and Integrated Communications Agency with a specialized vertical in healthcare. It also operates Approach Bollywood, a Bollywood Newswire & Content Dissemination unit delivering the latest entertainment updates to digital platforms, print media, TV channels, and apps. Expanding its horizon, the group is gearing up to launch two new divisions: Approach Politics, focused on political communications, and Approach Rural, dedicated to rural marketing and communications.

At the helm of the group is Sonu Tyagi, an accomplished writer, director, and producer recognized for his profound spiritual values. With a foundation in psychology and advanced qualifications in Advertising Management, Journalism, and Filmmaking, Tyagi has collaborated with top advertising agencies and media houses across India, bringing unparalleled expertise to the group’s ventures.

Beyond its business endeavors, Approach Entertainment actively supports spiritual and philanthropic causes through its charitable initiative, Go Spiritual. The organization is devoted to fostering spiritual awareness, mental health, wellness, spiritual tourism, organic living, and various social causes. Recently, Go Spiritual introduced a dedicated news magazine and is preparing to launch Go Spiritual Web TV & OTT, along with a news and magazine app, to expand its reach and influence in the spiritual and social spheres.

For more information, please contact:

Approach Entertainment
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Visit : www.approachentertainment.com & www.approachcommunications.in

Approach Entertainment & Go Spiritual Launch Blanket Donation Campaign to Combat Winter Hardships for the Homeless in North India

New Delhi, India – As winter grips North India with biting cold, Approach Entertainment, a renowned Film Productions, Celebrity Management & Entertainment Marketing company and Go Spiritual, a leading spiritual social enterprise, have embarked on an extensive Blanket Donation Campaign to aid the homeless and underprivileged. This initiative, aimed at providing essential warmth to those living on the streets, underscores the dire need for collective action during the harsh winter months.

The campaign focuses on distributing blankets, warm clothing, and food across North India’s major cities, including Delhi, Jaipur, Jalandhar, Chandigarh, Shimla, Ludhiana, Noida, Gurgaon, and Ghaziabad. With increasing homelessness and the devastating impact of extreme winters, the campaign aspires to save lives and bring hope to the destitute.

A Legacy of Compassion Since 2017

Go Spiritual has been spearheading this initiative since 2017, aligning its efforts with its overarching mission of spiritual awareness and philanthropy. By leveraging its network of volunteers and engaging spiritual communities, the organization seeks to amplify its reach and inspire others to join this cause.

In a bid to maximize the campaign’s impact, Approach Communications, the PR and integrated communications wing of Approach Entertainment, is managing the public relations and digital outreach. Meanwhile, Approach Entertainment is creating impactful videos, involving celebrities and influencers, and organizing awareness events to gather widespread support.

A Call to Action: Help Us Blanket North India with Warmth

Sonu Tyagi, Founder of Go Spiritual & Approach Entertainment, emphasized the urgent need for collective efforts, stating:
“Amidst the biting winter chill, our commitment to compassion and service remains unwavering. The Blanket Donation Campaign stands not just as an initiative but a testament to our collective responsibility towards the less fortunate. Together with Approach Entertainment and Go Spiritual dedicated volunteers, we aim to blanket North India with warmth and hope, touching lives and saving souls. Let us extend our hands, hearts, and resources to make this winter a season of giving and healing for those in need.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

The appeal invites individuals and organizations to:

Donate blankets, warm clothing, or food.
Volunteer time and resources.
Organize local distribution drives to assist as many as possible.

Stark Reality: The Plight of the Homeless During Winters

NGOs and independent reports highlight the alarming statistics of winter-related deaths in India. In 2021, over 512 people succumbed to the cold in Delhi alone. In 2023, an average of nine people lost their lives every day due to the cold on the streets of Delhi. The estimated homeless population of India exceeds 26 crores, with North India bearing the brunt of extreme winter hardships.

This campaign aims to address these challenges by providing immediate relief to the homeless, particularly in urban areas where the lack of shelter magnifies the struggle.

Extending the Spirit of Giving

Go Spiritual has a history of charitable initiatives, including extensive food distribution drives during the lockdown. The organization’s commitment to spirituality through service is rooted in ancient Hindu scriptures, which advocate for compassion and giving as integral to spiritual growth.

Go Spiritual has already taken significant steps to expand its philanthropic endeavors by launching a digital news magazine under the same name, Go Spiritual. To further its mission of raising awareness and inspiring action, the organization is also preparing to launch a dedicated Web TV & OTT platform. Additionally, plans are underway to introduce the Go Spiritual News Magazine app soon.

About the Collaborators

Go Spiritual is a leading charitable and spiritual enterprise committed to promoting mental health, wellness, spiritual awareness, and holistic living. Through its diverse initiatives, the organization integrates ancient spiritual wisdom with contemporary solutions to address the pressing challenges of modern life. Go Spiritual is a social and spiritual initiative of the renowned Approach Entertainment Group, emphasizing service and compassion as its core values.

Approach Entertainment Group is a trailblazer in the realms of Celebrity Management, Film Production, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Complementing its extensive portfolio is Approach Communications, a top-tier PR and Integrated Communications agency serving a broad spectrum of industries, including Corporate, Healthcare, Entertainment, Finance, Education, and Social sectors.

The group’s excellence has been recognized with numerous prestigious accolades, such as The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.

At the helm of Approach Entertainment Group & Go Spiritual is Sonu Tyagi, an award-winning writer, director, and producer known for his visionary leadership. A Psychology graduate with advanced studies in Advertising Management, Journalism, and Filmmaking, Tyagi has an illustrious career, having worked with top advertising agencies and media houses across India. His dynamic leadership has driven the company’s expansion to major cities, including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad. He also co-produced the acclaimed spiritual web series Two Great Masters, based on the teachings of Swami Vivekananda and Paramahansa Yogananda, which is available on MX Player.

Approach Entertainment is set to launch Approach Politics, a Political & Current Affairs Newswire, App, and Portal, along with a new rural marketing and communications division, Approach Rural.

Adding to its multifaceted ventures is Approach Bollywood, a dedicated platform for Bollywood news and content dissemination, extending the group’s reach across the entertainment industry. Beyond its commercial achievements, Approach Entertainment Group remains deeply committed to social and spiritual causes through its non-profit arm, Go Spiritual, reflecting its mission to give back to society and create meaningful impact.

Join the Movement

This winter, Go Spiritual and Approach Entertainment urge everyone to step forward and contribute to this life-saving initiative. Together, let us ensure that no one faces the bitter cold without help.

For more information, please contact:

Go Spiritual / Approach Entertainment

9820965004 / 9716962242
Email: info@gospiritualindia.org / info@approachentertainment.com Website: Approach Entertainment: www.approachentertainment.com

Go Spiritual India Organization: www.gospiritualindia.org

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