Approach Entertainment

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Category Archives: News

Approach Entertainment & Parwez K Photography to Release Singer Mujeeb Ul Hassan’s Music Video Laagi Choote Na on UFI Music This Christmas

Approach Entertainment & Parwez K Photography to Release Singer Mujeeb Ul Hassan’s Music Video Laagi Choote Na on UFI Music This Christmas

December 19, 2024 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai :  Award-winning entertainment company Approach Entertainment in association with Parwez K Photography, is all set to release the highly anticipated music video Laagi Choote Na on 25th December under the UFI Music label. This soulful track features acclaimed singer Mujeeb Ul Hassan, whose previous hits like Harjaiyaan and Tanhai have captivated audiences nationwide.

The much-awaited romantic music video Laagi Choote Na promises to deliver an immersive experience for listeners and viewers alike. With Mujeeb Ul Hassan’s mesmerizing voice and heartfelt lyrics, the song explores themes of enduring love and emotional connection. The stunning visuals have been directed by Mujeeb Ul Hassan himself and composed by Aamir Ali, further adding to the track’s emotional depth. Produced by Khustar Parwez and co-produced by Sonu Tyagi, Laagi Choote Na is launched under the UFI Music label, which continues to redefine the music landscape by promoting soulful and meaningful content. The music video will star Kashish and Arjun, bringing their captivating performances to this heartfelt track.

The video has been produced by Khustar Parwez of Parwez K Photography and co-produced by Sonu Tyagi, founder of Approach Entertainment. Known for his expertise in photography and videography, Khustar Parwez has been a trailblazer in the industry, delivering award-winning work in real estate, architecture, lifestyle photography, and creative productions. Parwez K Photography has earned acclaim for projects that bring stunning visual storytelling to life, including recognition at the India Lifestyle Awards.

Speaking about Laagi Choote Na, Mujeeb Ul Hassan expressed, “This song is very special to me as it reflects the beauty of love and relationships. I’m confident listeners will connect with its meaningful lyrics and soulful music. Collaborating with Parwez K Photography and Approach Entertainment has been a phenomenal experience, and I hope audiences enjoy this visual and musical treat this Christmas.”

Sonu Tyagi, Director of Approach Entertainment, said, “We are thrilled to collaborate with Parwez K Photography and bring Laagi Choote Na to audiences across the globe. This music video is a testament to the power of storytelling through music, visuals, and emotions. Mujeeb Ul Hassan’s voice, combined with the creative expertise of the entire team, will leave a lasting impact on music lovers.”

Parwez K Photography, founded by Khustar Parwez, has been at the forefront of creative productions, offering unparalleled expertise in photography and videography since 2005. With a rich portfolio in real estate, interiors, product, and lifestyle photography, Parwez K Photography continues to deliver impactful visual content that resonates with audiences.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Approach Entertainment, led by award-winning filmmaker and writer Sonu Tyagi, has carved its niche as a leading celebrity & artist management, film production, films and entertainment marketing company. The group’s focus on delivering high-quality productions and innovative marketing strategies has earned them several accolades, including the Biz India Award and Service Excellence Award. The company operates in Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun, among other locations.

Mujeeb Ul Hassan is a celebrated singer, producer, and filmmaker with a remarkable journey in the entertainment industry. Known for his soulful voice and artistic versatility, he has earned recognition at prestigious platforms such as the Cannes Film Festival and UK international film circuits.

Parwez K Photography has been a leader in visual storytelling since 2005. Recognized for its excellence in real estate, interiors, architecture, and lifestyle photography, the company continues to create dynamic and award-winning visual content.

Founded in 2004, Approach Entertainment is an award-winning celebrity management and film production company specializing in films, music videos, events, corporate films, and entertainment marketing. Led by Sonu Tyagi, the company has garnered accolades for its exceptional contributions to the entertainment industry.

The music video Laagi Choote Na will be available on all digital platforms starting 25th December. With the festive season around the corner, the song aims to strike an emotional chord with couples and music enthusiasts alike, offering a refreshing break from the usual musical trends.

For More Info: Approach Entertainment

9820965004 / 9716962242  info@approachentertainment.com

Visit us at www.approachentertainment.com

Go Spiritual Joins as Spiritual Partner for Future Health Conclave & Awards 2024

Go Spiritual Joins as Spiritual Partner for Future Health Conclave & Awards 2024

December 16, 2024 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai, India – Go Spiritual, a leading spiritual social enterprise devoted to promoting spiritual awareness, wellness, mental health, and holistic living, proudly announces its association as the Spiritual Partner for the 2nd Edition of the Future Health Conclave & Awards 2024. Scheduled for December 21, 2024, at the Ginger Hotel in Mumbai, this highly anticipated event, organized by Aristocrat Media, will bring together healthcare leaders, innovators, and policymakers to explore advancements shaping the future of healthcare in India.

As the Spiritual Partner, Go Spiritual will contribute its unique perspective on integrating spirituality, mental well-being, and holistic health into modern healthcare practices. The collaboration aligns with the organization’s mission to bridge the gap between physical health and spiritual wellness, emphasizing the importance of addressing mental health challenges alongside technological and scientific advancements.

Sonu Tyagi, Founder, Go Spiritual & Approach Entertainment

Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, expressed his enthusiasm for the partnership, stating:
“We are honored to partner with the Future Health Conclave & Awards 2024 to champion the integration of spirituality into healthcare. A holistic approach that considers mental, emotional, and spiritual well-being is essential for sustainable healthcare solutions. Through this partnership, we aim to inspire transformative discussions and innovative approaches to health and wellness.”

Under the theme “Sustainable Healthcare 2.0: Harnessing AI, Digital Health, and Innovation for a Smarter Future,” the event will feature insightful panel discussions, keynote sessions, and networking opportunities. It will bring together over 100 industry leaders, offering a platform to address critical issues in healthcare while recognizing trailblazers through the prestigious Future Health Awards.

As part of its contribution, Go Spiritual will share insights into how spiritual practices, mindfulness, and holistic well-being can enhance healthcare outcomes. The organization will also present strategies to tackle pressing issues such as mental health crises, burnout in the healthcare sector, and the role of spirituality in fostering resilience and compassion among healthcare professionals.

Go Spiritual is a philanthropic initiative by Approach Entertainment Group dedicated to advancing mental health, spiritual awareness, wellness, and organic living. The organization operates across diverse domains, including spiritual tourism, guided meditations, Ayurveda, wellness products, and social causes. Its platforms, such as the Go Spiritual News Magazine and the soon-to-launch Go Spiritual Web TV & OTT, are designed to inspire and educate people about leading balanced and mindful lives.

Led by Sonu Tyagi, an acclaimed writer, director, and producer with a deep commitment to spirituality, Go Spiritual integrates creative media with social impact to create meaningful change. The organization is committed to promoting holistic health and fostering dialogue on spirituality’s role in addressing contemporary challenges.

Go Spiritual is the spiritual and social impact initiative of Approach Entertainment Group, a prominent leader in Celebrity Management, Film Production, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Supported by its award-winning PR & Integrated Communications division, Approach Communications, the group delivers innovative strategies across Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

Expanding its reach, the group is set to launch two specialized units: Approach Politics, focusing on political communications, and Approach Rural, dedicated to rural marketing and communications.

Known for its excellence, Approach Entertainment Group has been honored with prestigious accolades, including The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, PR Agency of the Year, and the Yuva Ratn Award.

At the helm of the group is Sonu Tyagi, an acclaimed writer, director, and producer with a deep-rooted commitment to spirituality. Armed with a background in Psychology and advanced qualifications in Advertising Management, Journalism, and Filmmaking, Tyagi has propelled the group to establish a significant presence across major Indian cities, including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad.

The group also operates Approach Bollywood, a specialized Bollywood Newswire & Content Dissemination platform that strengthens its influence within the entertainment industry.

Beyond its commercial endeavors, Approach Entertainment Group is deeply committed to driving spiritual and social change through its initiative, Go Spiritual. The organization champions mental health, wellness, and holistic living, reinforcing the group’s dedication to creating a meaningful impact in both professional and humanitarian spheres.

Organized by Aristocrat Media, the Future Health Conclave & Awards 2024 is a marquee event in the healthcare calendar. The platform celebrates innovation, leadership, and excellence in the sector while fostering collaboration to shape the future of healthcare in India.

For more information, please contact:

Go Spiritual / Approach Entertainment
Phone: +91 9820965004 / +91 9716962242
Email: info@gospiritualindia.org
Website: www.gospiritualindia.org | www.approachentertainment.com

Approach Entertainment Joins as PR & Celebrity Partner for Future Health Conclave & Awards 2024

Approach Entertainment Joins as PR & Celebrity Partner for Future Health Conclave & Awards 2024

December 10, 2024 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai, India – Approach Entertainment, the award-winning Films Productions, Celebrity Management, and Entertainment Marketing firm, has been named the Exclusive PR & Celebrity Partner for the highly anticipated 2nd Edition of the Future Health Conclave & Awards 2024. The event is scheduled to take place on December 21, 2024, at the Ginger Hotel in Mumbai. Organized by Aristocrat Media, this marquee healthcare event will convene over 100 healthcare leaders, policymakers, and innovators to discuss advancements and strategies shaping the future of healthcare in India.

As the Exclusive PR & Celebrity Partner, Approach Entertainment will play a crucial role in elevating the event’s media visibility and outreach. Leveraging its extensive network in the healthcare, pharma, entertainment and communications industry, the agency will ensure widespread recognition for the event and its groundbreaking discussions on sustainable healthcare solutions. Approach Entertainment’s expertise in PR, media & influencers engagement, and celebrity partnerships will amplify the impact of the Future Health Conclave & Awards, making it a landmark gathering for the healthcare sector.

Sonu Tyagi, Founder and Director of Approach Entertainment, expressed his enthusiasm about the collaboration, stating, “It is an honor to partner with Aristocrat Media for this prestigious event that seeks to drive innovation and excellence in healthcare. We are committed to utilizing our expertise to make the 2nd Edition of the Future Health Conclave & Awards 2024 a resounding success.”

With the theme “Sustainable Healthcare 2.0: Harnessing AI, Digital Health, and Innovation for a Smarter Future,” the conclave will host thought-provoking panel discussions, keynote addresses, and networking sessions featuring eminent speakers and healthcare pioneers. The event will also recognize outstanding contributions in the healthcare sector through the Future Health Awards, which celebrate achievements in technology, leadership, and patient care.

Approach Entertainment’s partnership with this prestigious event underscores its commitment to supporting transformative initiatives across industries, particularly in healthcare. With a proven track record in managing high-profile events and campaigns, the agency will enhance the stature of the Future Health Conclave & Awards 2024, ensuring it remains a pivotal event in the healthcare calendar.

Approach Entertainment’s role as the PR & Celebrity Partner underscores its dedication to championing meaningful initiatives across healthcare, education, corporate, and philanthropic sectors. The group boasts a robust presence in key cities, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, cementing its position as a leader in integrated communications.

The diverse portfolio of Approach Entertainment Group includes Approach Communications, an award-winning PR, Digital, and Integrated Communications Agency with a specialized vertical in healthcare. It also operates Approach Bollywood, a Bollywood Newswire & Content Dissemination unit delivering the latest entertainment updates to digital platforms, print media, TV channels, and apps. Expanding its horizon, the group is gearing up to launch two new divisions: Approach Politics, focused on political communications, and Approach Rural, dedicated to rural marketing and communications.

At the helm of the group is Sonu Tyagi, an accomplished writer, director, and producer recognized for his profound spiritual values. With a foundation in psychology and advanced qualifications in Advertising Management, Journalism, and Filmmaking, Tyagi has collaborated with top advertising agencies and media houses across India, bringing unparalleled expertise to the group’s ventures.

Beyond its business endeavors, Approach Entertainment actively supports spiritual and philanthropic causes through its charitable initiative, Go Spiritual. The organization is devoted to fostering spiritual awareness, mental health, wellness, spiritual tourism, organic living, and various social causes. Recently, Go Spiritual introduced a dedicated news magazine and is preparing to launch Go Spiritual Web TV & OTT, along with a news and magazine app, to expand its reach and influence in the spiritual and social spheres.

For more information, please contact:

Approach Entertainment
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Visit : www.approachentertainment.com & www.approachcommunications.in

Approach Entertainment & Go Spiritual Launch Blanket Donation Campaign to Combat Winter Hardships for the Homeless in North India

Approach Entertainment & Go Spiritual Launch Blanket Donation Campaign to Combat Winter Hardships for the Homeless in North India

December 02, 2024 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

New Delhi, India – As winter grips North India with biting cold, Approach Entertainment, a renowned Film Productions, Celebrity Management & Entertainment Marketing company and Go Spiritual, a leading spiritual social enterprise, have embarked on an extensive Blanket Donation Campaign to aid the homeless and underprivileged. This initiative, aimed at providing essential warmth to those living on the streets, underscores the dire need for collective action during the harsh winter months.

The campaign focuses on distributing blankets, warm clothing, and food across North India’s major cities, including Delhi, Jaipur, Jalandhar, Chandigarh, Shimla, Ludhiana, Noida, Gurgaon, and Ghaziabad. With increasing homelessness and the devastating impact of extreme winters, the campaign aspires to save lives and bring hope to the destitute.

A Legacy of Compassion Since 2017

Go Spiritual has been spearheading this initiative since 2017, aligning its efforts with its overarching mission of spiritual awareness and philanthropy. By leveraging its network of volunteers and engaging spiritual communities, the organization seeks to amplify its reach and inspire others to join this cause.

In a bid to maximize the campaign’s impact, Approach Communications, the PR and integrated communications wing of Approach Entertainment, is managing the public relations and digital outreach. Meanwhile, Approach Entertainment is creating impactful videos, involving celebrities and influencers, and organizing awareness events to gather widespread support.

A Call to Action: Help Us Blanket North India with Warmth

Sonu Tyagi, Founder of Go Spiritual & Approach Entertainment, emphasized the urgent need for collective efforts, stating:
“Amidst the biting winter chill, our commitment to compassion and service remains unwavering. The Blanket Donation Campaign stands not just as an initiative but a testament to our collective responsibility towards the less fortunate. Together with Approach Entertainment and Go Spiritual dedicated volunteers, we aim to blanket North India with warmth and hope, touching lives and saving souls. Let us extend our hands, hearts, and resources to make this winter a season of giving and healing for those in need.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

The appeal invites individuals and organizations to:

  • Donate blankets, warm clothing, or food.
  • Volunteer time and resources.
  • Organize local distribution drives to assist as many as possible.

Stark Reality: The Plight of the Homeless During Winters

NGOs and independent reports highlight the alarming statistics of winter-related deaths in India. In 2021, over 512 people succumbed to the cold in Delhi alone. In 2023, an average of nine people lost their lives every day due to the cold on the streets of Delhi. The estimated homeless population of India exceeds 26 crores, with North India bearing the brunt of extreme winter hardships.

This campaign aims to address these challenges by providing immediate relief to the homeless, particularly in urban areas where the lack of shelter magnifies the struggle.

Extending the Spirit of Giving

Go Spiritual has a history of charitable initiatives, including extensive food distribution drives during the lockdown. The organization’s commitment to spirituality through service is rooted in ancient Hindu scriptures, which advocate for compassion and giving as integral to spiritual growth.

Go Spiritual has already taken significant steps to expand its philanthropic endeavors by launching a digital news magazine under the same name, Go Spiritual. To further its mission of raising awareness and inspiring action, the organization is also preparing to launch a dedicated Web TV & OTT platform. Additionally, plans are underway to introduce the Go Spiritual News Magazine app soon.

About the Collaborators

Go Spiritual is a leading charitable and spiritual enterprise committed to promoting mental health, wellness, spiritual awareness, and holistic living. Through its diverse initiatives, the organization integrates ancient spiritual wisdom with contemporary solutions to address the pressing challenges of modern life. Go Spiritual is a social and spiritual initiative of the renowned Approach Entertainment Group, emphasizing service and compassion as its core values.

Approach Entertainment Group is a trailblazer in the realms of Celebrity Management, Film Production, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Complementing its extensive portfolio is Approach Communications, a top-tier PR and Integrated Communications agency serving a broad spectrum of industries, including Corporate, Healthcare, Entertainment, Finance, Education, and Social sectors.

The group’s excellence has been recognized with numerous prestigious accolades, such as The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.

At the helm of Approach Entertainment Group & Go Spiritual is Sonu Tyagi, an award-winning writer, director, and producer known for his visionary leadership. A Psychology graduate with advanced studies in Advertising Management, Journalism, and Filmmaking, Tyagi has an illustrious career, having worked with top advertising agencies and media houses across India. His dynamic leadership has driven the company’s expansion to major cities, including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad. He also co-produced the acclaimed spiritual web series Two Great Masters, based on the teachings of Swami Vivekananda and Paramahansa Yogananda, which is available on MX Player.

Approach Entertainment is set to launch Approach Politics, a Political & Current Affairs Newswire, App, and Portal, along with a new rural marketing and communications division, Approach Rural.

Adding to its multifaceted ventures is Approach Bollywood, a dedicated platform for Bollywood news and content dissemination, extending the group’s reach across the entertainment industry. Beyond its commercial achievements, Approach Entertainment Group remains deeply committed to social and spiritual causes through its non-profit arm, Go Spiritual, reflecting its mission to give back to society and create meaningful impact.

Join the Movement

This winter, Go Spiritual and Approach Entertainment urge everyone to step forward and contribute to this life-saving initiative. Together, let us ensure that no one faces the bitter cold without help.

For more information, please contact:

Go Spiritual   / Approach Entertainment

 9820965004 / 9716962242
Email: info@gospiritualindia.org / info@approachentertainment.com       Website:  Approach Entertainment:      www.approachentertainment.com

Go Spiritual India Organization:            www.gospiritualindia.org

Approach Communications & Approach Politics Launch Public Awareness Campaign for Maharashtra & Jharkhand Assembly Elections, Urging Voters to Choose Progress, Unity, and National Interest

Approach Communications & Approach Politics Launch Public Awareness Campaign for Maharashtra & Jharkhand Assembly Elections, Urging Voters to Choose Progress, Unity, and National Interest

November 18, 2024 by admin News , , , , , , , , , , , , , , , , , , , , , ,

Mumbai, India – In the lead-up to the Maharashtra and Jharkhand Assembly elections, Approach Communications and Approach Politics have joined forces to launch a dynamic public awareness campaign aimed at encouraging voters to make informed decisions that prioritize the greater good of their states.

Titled “Vote for Progress and Unity,” the campaign focuses on promoting a voter mindset that transcends divisive factors like caste, religion, and regional biases. By urging citizens to evaluate candidates and parties based on their policies, governance track record, and vision for development, the initiative seeks to foster inclusive and responsible voting practices.

Sonu Tyagi, Founder-Director of Approach Communications and Approach Entertainment, highlighted the campaign’s objectives:

“These elections are pivotal for the future of Maharashtra and Jharkhand. Our campaign seeks to empower voters with knowledge and encourage them to think about long-term progress rather than short-term, divisive appeals. We aim to ignite meaningful conversations around governance, development, and unity.”

The campaign is being implemented across both traditional and digital platforms, leveraging Approach Communications’ extensive expertise in public relations and integrated communications. With elections set for November 20th, Approach Communications and Approach Politics have launched a focused 4-day social and digital media outreach campaign to maximize voter engagement and turnout.

Approach Politics, the recently launched political & current affairs newswire and content dissemination platform, will play a critical role in providing accurate and timely election updates, analyses, and voter education content. The platform is committed to fostering a well-informed electorate and bridging the gap between political discourse and public understanding.

In addition to the public awareness campaign, Go Spiritual India, the charitable and spiritual wing of Approach Entertainment Group, will support the initiative by promoting mental well-being and inclusivity, crucial for harmonious democratic participation.

“A united and informed electorate is the backbone of a thriving democracy,” added Tyagi. “With this campaign, we hope to inspire voters in Maharashtra and Jharkhand to cast their votes for progress and the collective good.”

Approach Communications and Approach Politics invite media houses, organizations, and individuals to join this movement and contribute to shaping a brighter future for the two states.

Approach Communications is a leading PR and integrated communications agency catering to a wide array of sectors, including corporate, healthcare, entertainment, and social causes. It is a part of the acclaimed Approach Entertainment Group, an award-winning organization specializing in celebrity management, film production, advertising and corporate film production, film marketing, entertainment marketing, and events.

The Group’s excellence has been recognized with prestigious accolades, including The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, and the PR & Communications Agency of the Year Award. Additionally, its visionary founder, Sonu Tyagi, has been honored with the Yuva Ratna Award for his outstanding contributions to the industry.

Approach Politics, a political and current affairs newswire and content dissemination platform, is committed to delivering verified, unbiased, and insightful political content. It provides real-time updates, in-depth analysis, and educational resources designed to foster political awareness and encourage informed decision-making among citizens.

Under the visionary leadership of Sonu Tyagi, an acclaimed writer, director, and producer, Approach Entertainment Group has established itself as a leader in media, entertainment, and communications. Tyagi, with a strong academic foundation in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, brings unparalleled expertise to the Group’s ventures.

One of the latest initiatives by the Group, Approach Politics, bridges the gap between the political realm and the public. By promoting informed discussions and providing critical analysis, the platform strives to create a more engaged and empowered society, addressing both national and global political developments.

Continuing its legacy of innovation, Approach Entertainment Group is preparing to launch Approach Rural, a specialized unit focusing on rural marketing and communications. This initiative aims to connect with underserved markets, addressing their unique needs and unlocking new business opportunities across rural India.

The Group’s dynamic portfolio also includes Approach Bollywood, a leading Bollywood newswire that delivers the latest entertainment updates to newspapers, magazines, TV channels, and digital platforms.

In addition to its business endeavors, Approach Entertainment Group is deeply dedicated to social responsibility through its charitable wing, Go Spiritual India. This initiative promotes mental health, wellness, spiritual tourism, and organic living, while also addressing broader social and philanthropic concerns. Recently, Go Spiritual India launched a news magazine and is gearing up to unveil a Web TV and OTT platform, aiming to inspire positive societal change and raise awareness about spiritual and mental well-being.

For more information, please contact:
Website: www.approachentertainment.com | www.approachpolitics.com
Email: info@approachentertainment.com | approachpolitics@gmail.com
Phone:    9820965004 / 9716962242

Sonu Tyagi, Writer / Director and Founder of Approach Entertainment, Honored to Present Awards to Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024 Organized by Adgully

Sonu Tyagi, Writer / Director and Founder of Approach Entertainment, Honored to Present Awards to Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024 Organized by Adgully

November 14, 2024 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Sonu Tyagi, Founder of Approach Entertainment, Honored to Present Awards at SCREENXX 2024 Organized by Adgully

Sonu Tyagi with Tahira Kashyap

Mumbai, November 14, 2024: Sonu Tyagi, the acclaimed writer, director, and founder of the award-winning entertainment and celebrity management company Approach Entertainment, was honored to present prestigious awards at the much-celebrated SCREENXX 2024, organized by Adgully. The event, which recognizes excellence in the OTT and digital entertainment landscape, was graced by Tyagi’s inspiring presence as he applauded some of the finest talents in the industry.

The event saw the presence of notable personalities like Chunky Panday, Ali Fazal, Sushmita Sen, Richa Chadha, Divya Dutta, Urvashi Rautela, Sunny Hinduja, Rasika Dugal, and others, who were honored with awards in various categories.

Sonu Tyagi with Juhi Parmar

Among the honorees, Tahira Kashyap Khurrana shone brightly, winning the Best OTT Debut of the Year – Female (Critics’ Choice) for her acclaimed work in Sharmajee Ki Beti. Kashyap’s debut project, a heartfelt and empowering narrative, has set new benchmarks in storytelling. Tyagi, presenting the award, praised her fearless approach to breaking barriers and crafting a story that resonated deeply with audiences.

The stage lit up again as Sonu Tyagi presented the Best Actor Female in Comedy Web Originals award to Juhi Parmar for her outstanding performance in Yeh Meri Family Season 4. Parmar’s exceptional ability to blend humor with emotional depth in her character has earned her widespread appreciation, making her a standout in the comedy genre. Tyagi highlighted Parmar’s innate talent to connect with viewers while delivering moments of laughter and introspection.

Adding to the night’s brilliance was the talented Sanjeeda Shaikh, who received accolades for her stellar contribution to the digital space in the Web Series Heeramandi . Known for her versatility and captivating screen presence, Shaikh’s award celebrated her powerful performance, further solidifying her place in the evolving OTT industry.

Sonu Tyagi with Sanjeeda Saikh

In the male category, the charismatic Jameel Khan was also honored during the ceremony. Recognized for his nuanced and impactful acting, Khan’s contribution to the entertainment world continues to inspire and entertain audiences across platforms. He was awarded Best Actor Male in a Comedy Web Originals (Critics’ Choice) for Gullak Season 4.

Sonu Tyagi, known for his work as a writer and director of the spiritual web series Two Great Masters and his extensive contributions to the advertising, media and film industries, expressed his delight in being part of the event. “It is truly inspiring to witness and celebrate the incredible talent shaping the OTT industry today. The narratives being created are not only diverse but are also paving the way for the future of storytelling,” said Tyagi.

Sonu Tyagi with Jameel Khan

The SCREENXX 2024 ceremony, hosted by Adgully, brought together some of the most influential figures in the digital entertainment world, celebrating achievements that have redefined how stories are told and consumed. Tyagi’s presence as a presenter added a touch of prestige and passion to the evening, embodying the spirit of innovation and excellence that the awards stand for.

Sonu Tyagi, an acclaimed writer, director, and producer, is celebrated for his impactful work in celebrity management, film production, advertising, and communications. With a strong foundation that includes a degree in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, he has also contributed extensively to leading advertising agencies and media organizations in India. Through his initiative, Approach Politics, Tyagi aims to create a bridge between the political sphere and the general public, fostering a more informed, engaged, and empowered society.

Expanding its reach further, Approach Entertainment Group is preparing to launch Approach Rural, a specialized unit focused on rural marketing and communications. The Group’s diverse ventures already include Approach Communications, an award-winning PR, digital, and integrated communications agency, and Approach Bollywood, a Bollywood newswire delivering the latest entertainment news to newspapers, magazines, TV channels, and digital platforms.

In addition to its business pursuits, the Group is deeply committed to social causes through its charitable wing, Go Spiritual India. This organization promotes mental health, wellness, spiritual tourism, organic living, and other philanthropic initiatives. As part of its mission, Go Spiritual India has recently launched a dedicated news magazine and is set to introduce a Web TV and OTT platform, furthering its efforts to inspire positive change in society.

For More Information: 9820965004 / 9716962242

Approach Entertainment

Visit us at www.approachentertainment.com & www.sonutyagi.com

Email : info@approachentertainment.com

Approach Entertainment Announces Launch of Political Newswire, Portal, and App:  Approach Politics

Approach Entertainment Announces Launch of Political Newswire, Portal, and App:  Approach Politics

November 08, 2024 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai, India – Approach Entertainment, a leader in media, entertainment, and communications, is set to enter the political news space with Approach Politics, a platform dedicated to delivering accurate, insightful, and wide-ranging political content to audiences across India. The platform will be available through its official website, www.approachpolitics.com, as well as its soon-to-be-launched app, ensuring users have quick and easy access to political updates on the go. Approach Politics will offer an innovative newswire service providing the latest in political news, analysis, and commentary across multiple media formats, including digital platforms, social media, and traditional outlets such as newspapers and TV channels.

Approach Politics’ aim is to become a trusted source for all political news, covering not only domestic developments within India but also significant international political events. The platform is designed to go beyond just reporting headlines; it aims to explore the broader implications of policy decisions, election outcomes, and political shifts that impact both Indian society and the global stage. The goal is to help audiences engage with complex issues, presenting a well-rounded perspective on the ever-evolving political landscape.

In creating Approach Politics, the organization has focused on building a platform that serves as more than a news source; it’s a space for in-depth analysis of government policies, party ideologies, and pressing social issues linked to politics. Designed to cater to a broad range of readers, from political enthusiasts to industry professionals, the platform offers accessible insights into political events and their broader implications.

To foster political awareness and enhance voter education, Approach Politics will run targeted educational campaigns aimed at promoting informed voting. The platform’s voter education initiative is particularly geared towards young voters and first-time participants in the democratic process. Campaigns will use engaging infographics, video explainers, and interactive content to simplify political concepts and highlight the importance of responsible voting. These efforts are part of the platform’s mission to cultivate a well-informed electorate that appreciates the power of each vote in shaping India’s future.

The Approach Politics platform will provide a mix of content formats suited to contemporary digital consumption habits. Besides text-based articles, it will feature video explainers, podcasts, and live interviews with a range of guests, including political analysts, journalists, and influential public figures. The podcast series, for instance, will showcase conversations with political leaders, policy experts, and grassroots activists, giving listeners exclusive insights into pressing issues. Available across major streaming platforms, these podcasts will allow audiences to stay informed while on the move.

Through a strong social media presence, Approach Politics will engage users on platforms like Twitter, Facebook, Instagram, and YouTube. By using interactive elements such as thought-provoking polls, live Q&A sessions, and live-streamed roundtable discussions, the platform will foster public engagement and give users an opportunity to participate in ongoing political conversations. Real-time interactions will allow the public to pose questions to political commentators and share their views, creating a more accessible and participatory approach to political news.

Approach Politics’ newswire service will be an invaluable resource for media outlets looking to enhance their political coverage. With a team of skilled journalists, the platform will offer real-time updates on breaking political developments, parliamentary proceedings, and policy shifts, providing a reliable stream of credible, up-to-date content for newspapers, magazines, news portals, and TV channels. Regional media organizations, in particular, stand to benefit, as the newswire will enable them to deliver national and international political news of the highest quality to their audiences.

In addition to its core content offerings, Approach Politics will serve as a convener of political discourse through exclusive events, summits, conferences, and awards. These gatherings will bring together influential figures from the political arena, including policymakers, analysts, and thought leaders, to discuss key issues facing India and the global community. By hosting these events, Approach Politics seeks to foster meaningful dialogue and generate solutions to pressing political challenges. Additionally, these gatherings will recognize significant contributions to politics, governance, and public service, furthering the platform’s commitment to positive social impact.

Approach Politics also plans to roll out special content streams focusing on exclusive interviews with policymakers, members of Parliament, and thought leaders. The platform will publish long-form features analyzing complex issues like economic policy, social reform, and international relations. By collaborating with academic institutions and political research organizations, Approach Politics aims to introduce data-driven journalism that reveals trends and patterns within India’s political landscape. These initiatives will elevate the platform’s content, providing readers with deeper, more nuanced insights into contemporary political issues.

In today’s world, where misinformation is widespread, Approach Politics is dedicated to maintaining the highest standards of journalistic integrity. The platform’s team of seasoned journalists and editors will rigorously fact-check all content to ensure accuracy and uphold ethical standards. By emphasizing neutrality and transparency, Approach Politics aims to establish itself as a trusted resource for reliable political news.

Backed by a network of experts and political insiders, the platform is well-positioned to provide balanced, thoroughly vetted information that readers can depend on. This commitment to credibility is central to Approach Politics’ mission to serve as a reliable and unbiased source of political news.

Sonu Tyagi, the founder of Approach Entertainment, shares his vision for Approach Politics: “Our experience in media and entertainment spans over two decades, and now we’re bringing that expertise to political news and content dissemination. Approach Politics is tailored to meet the needs of both the public and media outlets, providing quality, verified, and real-time news on political affairs. This is an opportunity not just to report the news but to shape the discourse around key issues that matter to every citizen.”

Sonu Tyagi,Founder, Approach Entertainment

Sonu Tyagi, an award-winning writer, director, and producer, is recognized for his contributions to celebrity management, film production, advertising and communications. His background includes extensive work with leading advertising agencies and media organizations across India, along with a degree in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking. Through Approach Politics, he aims to bridge the gap between the political sphere and the general public, fostering a more engaged, informed, and empowered society.

In addition to Approach Politics, Approach Entertainment Group is also gearing up for the launch of Approach Rural, a unit dedicated to rural marketing and communications. The Group’s diverse portfolio already includes Approach Communications, an award-winning PR, digital, and integrated communications agency, and Approach Bollywood, a Bollywood newswire and content dissemination unit serving newspapers, magazines, TV channels, and digital platforms with the latest entertainment news.

Apart from its business ventures, Approach Entertainment supports several spiritual and philanthropic initiatives through its charitable organization, Go Spiritual India. This organization focuses on promoting mental health, wellness, spiritual tourism, organic living, and other social causes. Recently, Go Spiritual India launched a dedicated news magazine and is planning to introduce a Web TV and OTT platform, furthering its mission to bring positive change to society.

As the digital landscape continues to evolve, Approach Politics is poised to become a key player in political news. With its commitment to timely updates, insightful analysis, voter education, and public engagement, Approach Politics is set to redefine how people engage with politics, offering an indispensable resource for anyone who seeks to stay informed about political developments in India and around the world.

For More Information: 9820965004 / 9716962242

Approach Entertainment / Approach Politics

Visit us at www.approachentertainment.com & www.approachpolitics.com

Email : info@approachentertainment.com & info@approachpolitics.com

Approach Entertainment Named Media Partner for the 11th Edition of Global STEM Education Confex Dubai

Approach Entertainment Named Media Partner for the 11th Edition of Global STEM Education Confex Dubai

November 04, 2024 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai : Approach Entertainment, a distinguished and award-winning firm specializing in Film Productions, Celebrity Management, Media and Entertainment Marketing, has been announced as the Media Partner for the highly anticipated 11th Edition of the Global STEM Education Confex in Dubai. Set to take place on November 6th-7th, 2024, at the Millennium Plaza Downtown Hotel, this premier event is organized by IBEForuM and promises to be a focal point for advancements and insights in Science, Technology, Engineering, and Mathematics (STEM) education.

The Global STEM Education Confex will bring together over 500 delegates, including educators, researchers, policymakers, and industry leaders, from across the world to share knowledge, foster collaboration, and drive innovation in the STEM field. With over 29 internationally renowned speakers and support from 26 media partners and 22 sponsors, this year’s Confex will spotlight critical topics such as the integration of emerging technologies, hands-on learning approaches, and global collaboration strategies to address future workforce needs.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

As Media Partner, Approach Entertainment will be instrumental in enhancing the Confex’s visibility and ensuring extensive media coverage across traditional and digital platforms. Approach Entertainment’s role will include crafting and distributing press releases, facilitating media engagement, and spotlighting key event moments through interviews and social media. The firm will also support the Confex by highlighting standout sessions, such as keynote speeches, interactive workshops, and panels.

Sonu Tyagi, Founder of Approach Entertainment, expressed enthusiasm about the partnership: “We are excited to join forces with IBEForuM for the Global STEM Education Confex. STEM education is crucial for shaping the next generation of innovators, and we are honored to contribute by amplifying the event’s impact through our media expertise. Our aim is to help make this Confex a truly transformative experience for attendees.”

The Confex will feature engaging highlights, including immersive workshops, networking opportunities, and discussions on how to align STEM education with industry demands. Event participants will benefit from access to the latest educational tools and cutting-edge advancements, aiming to prepare students with applicable skills for a tech-driven future.

Approach Entertainment’s participation as Media Partner aligns with its commitment to supporting significant educational, corporate, and philanthropic initiatives. Approach Entertainment Group has established a strong network across major cities, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad.

The group’s portfolio includes Approach Communications, an award-winning PR, Digital, and Integrated Communications Agency. It also manages Approach Bollywood, a Bollywood Newswire & Content Dissemination unit that delivers the latest entertainment news to digital platforms, newspapers, magazines, TV channels, and apps. The group is now expanding its focus with the planned launch of two specialized units: Approach Politics, dedicated to political communications, and Approach Rural, targeting rural marketing and communications.

Leading the group is Sonu Tyagi, an acclaimed writer, director, and producer known for his deep spiritual ethos. With an extensive background in collaborating with top advertising agencies and media houses across India, Tyagi holds a degree in Psychology along with advanced studies in Advertising Management, Journalism, and Filmmaking.

In addition to its business initiatives, Approach Entertainment supports various spiritual & philanthropic efforts through its charitable spiritual organization, Go Spiritual India. This organization is committed to promoting mental health, wellness, spiritual tourism, organic living, and other social causes. Recently, Go Spiritual India launched a dedicated news magazine and is preparing to introduce Go Spiritual India Web TV & OTT to broaden its impact.

For more information about the event, visit www.globalconfex.com

Contact Information:

Approach Entertainment
Phone: +91 – 9820965004 / 9716962242
Email: info@approachentertainment.com

Websites: www.approachentertainment.com & www.approachcommunications.in