Approach Entertainment

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Sonu Tyagi Inspires Future Media & Entertainment Professionals at University School of Mass Communication, IP University, with Interactive Session on Media & Emerging Avenues

Sonu Tyagi Inspires Future Media & Entertainment Professionals at University School of Mass Communication, IP University, with Interactive Session on Media & Emerging Avenues

March 12, 2025 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

New Delhi, March 13, 2025 – Sonu Tyagi, the spiritually inclined visionary founder of Approach Entertainment Group and Go Spiritual, captivated students and faculty during an engaging interactive session titled Media and Emerging Avenues at the University School of Mass Communication (USMC), Guru Gobind Singh Indraprastha University (IPU). The event, held on March 12, 2025, at 11:30 AM at the university’s Surjamal Vihar campus in Delhi, offered a deep dive into the evolving media landscape, emphasizing the power of ethical storytelling and a wide array of emerging career opportunities beyond traditional fields.

Sonu Tyagi with University School of Mass Communication Students

IP University, a prestigious NAAC A++ accredited state university, continues to lead in fostering academic excellence and innovation, making it an ideal venue for this impactful session.

Sonu Tyagi, a celebrated writer, director, producer, and media luminary, brought his wealth of experience to the forefront, sharing insights from his illustrious career in advertising, filmmaking, journalism, and spiritual media. With advanced qualifications in Psychology, Advertising Management, Journalism, and Filmmaking, Sonu Tyagi has left an indelible mark on the industry through projects like the spiritual web series Two Great Masters, which explores the teachings of Swami Vivekananda and Paramhansa Yogananda. His recent recognition at the Media Meet & Felicitation of Journalists by Brahma Kumaris and NISCORT Media College underscored his commitment to ethical journalism and spiritual empowerment.

Sonu Tyagi Speaking in the Event

The session, attended by students, aspiring media professionals, and faculty, was a masterclass in navigating the dynamic media ecosystem. Tyagi highlighted the transformative potential of digital platforms and the rise of OTT content, while introducing students to emerging career avenues beyond traditional fields like Journalism, Advertising, and Public Relations. He delved into opportunities in Celebrity & Artist Management, Influencer Management, Content Creation, Branded Entertainment, Digital Media and Journalism, and OTT, presenting these as vibrant pathways for the next generation. Drawing from his leadership at Approach Entertainment Group, a trailblazing organization headquartered in Mumbai with operations across New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, Sonu Tyagi outlined how creativity and ethics can shape a positive societal narrative.

The group excels in celebrity management, film production, advertising, corporate film solutions, film marketing, and events, earning accolades like the Biz India 2010 Award, Service Excellence Award, PR Agency of the Year Award, and Yuva Ratn Award. Its subsidiaries, including Approach Communications—an award-winning PR and integrated communications agency with a healthcare vertical—and Approach Bollywood, a dedicated entertainment newswire, showcase its industry leadership. Tyagi also previewed upcoming ventures like Approach Politics for political communications and Approach Rural for rural marketing, signaling ambitious expansion.

Tyagi’s spiritual inclination shone through as he emphasized the urgent need for positive and spiritual content creation aimed at youth, to foster a mentally fit and morally grounded society. He motivated students to harness their skills to inspire others through uplifting content, drawing from his work with Go Spiritual, the charitable and spiritual arm of Approach Entertainment Group. This transformative platform promotes spirituality, mental health, wellness, spiritual tourism, Ayurveda, holistic health, organic living, and social causes.

With the launch of Go Spiritual News Magazine and plans for Go Spiritual Web TV & OTT and a news app, it seeks to spread spiritual awareness globally. Sonu Tyagi highlighted how Go Spiritual and Approach Entertainment are actively campaigning against obscene and absurd digital content, advocating for media that nurtures rather than exploits. He urged students to reject sensationalism and create content that reflects values and positivity, aligning with his vision for a better society.

Reflecting on the event, Sonu Tyagi said, “It was a privilege to connect with the talented students and faculty at USMC, IP University. The media industry is at a crossroads, and I hope our discussion on emerging avenues—like Celebrity & Artist Management, Influencer Management, and OTT—and the need for positive, spiritual content inspires the next generation to create media that uplifts and empowers society.”

The event was expertly coordinated by Dr. Riyaz Arshad Nazish, a faculty member at USMC and a seasoned producer with a rich background in electronic media and filmmaking, alongside Dr. Kavita Koli, Producer Radio at USMC, who is all set to introduce a community radio at the University School of Mass Communication. Dr. Nazish, known for directing impactful corporate films like Transforming Young Minds and Beyond Milestones for IP University, and Dr. Koli, with her innovative vision for community radio, ensured a seamless flow, fostering an interactive environment where students could engage directly with Tyagi. Adding gravitas to the occasion was Prof. (Dr.) Durgesh Tripathi, Dean of USMC, whose pioneering work in digital media and online education enriched the dialogue with an academic perspective.

Students described the session as “eye-opening” and “motivational,” with many inspired to explore careers in Influencer Management, Content Creation, and OTT while embracing Tyagi’s call to create positive content. His focus on spirituality and wellness, rooted in Go Spiritual’s mission and the campaign against harmful digital content, struck a chord, encouraging attendees to rethink media’s role in building a healthier society.

The University School of Mass Communication, a trailblazer in media education, reaffirmed its commitment to bridging academia and industry through this event. Offering programs like BA and MA in Journalism and Mass Communication, as well as Ph.D. opportunities, USMC equips students with the skills to thrive in a competitive field. The session underscored the school’s dedication to preparing future leaders who can navigate the complexities of modern media with creativity, conscience, and a commitment to societal good.

For more information, please contact:
Approach Entertainment
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Website: www.approachentertainment.com
Go Spiritual: www.gospiritualindia.org

Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual, to Host Interactive Session on Media & Emerging Avenues at University School of Mass Communication, IP University, Delhi

Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual, to Host Interactive Session on Media & Emerging Avenues at University School of Mass Communication, IP University, Delhi

March 10, 2025 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

New Delhi, March 11, 2025 – Sonu Tyagi, an acclaimed writer, director, producer, and the visionary founder of Approach Entertainment and Go Spiritual, will lead an insightful interactive session titled Media and Emerging Avenues at the University School of Mass Communication (USMC), Guru Gobind Singh Indraprastha University (IPU). The event, scheduled for March 12, 2025, at 11:30 AM onwards, will take place at the university campus in Surjamal Vihar, Delhi. IP University, a state university established by the Government of NCT of Delhi, holds an NAAC A++ Grade and is renowned for its commitment to academic excellence and innovation.

Sonu Tyagi is a multifaceted personality with a profound impact on the media, entertainment, and spiritual sectors. With a degree in Psychology and advanced qualifications in Advertising Management, Journalism, and Filmmaking, Sonu Tyagi has worked with leading advertising agencies and media houses across India, setting benchmarks in creativity and ethical storytelling. He is the creator of the spiritual web series Two Great Masters, which explores the teachings of Swami Vivekananda and Paramhansa Yogananda, blending profound spiritual insights with compelling narratives.

Recently, Sonu Tyagi was honored at the Media Meet & Felicitation of Journalists by Brahma Kumaris and NISCORT Media College for his contributions to ethical journalism and spiritual empowerment. He also presented awards to notable talents like Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024, organized by Adgully, celebrating excellence in the OTT and digital entertainment landscape.

As the founder of Approach Entertainment Group, Tyagi has built a trailblazing organization with a diverse portfolio spanning celebrity management, film production, advertising, corporate film solutions, film marketing, and events. The group operates across major cities in India, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad. Approach Entertainment has earned numerous accolades, such as the Biz India 2010 Award, the Service Excellence Award, the PR Agency of the Year Award, and the Yuva Ratn Award, reflecting its excellence in integrated communications.

The group includes Approach Communications, an award-winning PR, digital, and integrated communications agency with a specialized vertical in healthcare, and Approach Bollywood, a dedicated newswire delivering entertainment updates to digital platforms, print media, TV channels, and apps. Looking ahead, the group is set to launch Approach Politics, focusing on political communications, and Approach Rural, dedicated to rural marketing and communications.

Sonu Tyagi’s commitment to societal good is evident through Go Spiritual, the charitable and spiritual arm of Approach Entertainment Group. Go Spiritual is a transformative platform promoting spirituality, mental health, wellness, spiritual tourism, Ayurveda, holistic health, organic living, and social causes. The initiative has launched the Go Spiritual News Magazine and is preparing to introduce Go Spiritual Web TV & OTT, along with a news and magazine app, to expand its reach in fostering spiritual awareness and ethical living. Tyagi has been vocal about the need for responsible media practices, recently condemning the rise of explicit content on digital platforms and advocating for content that aligns with moral values and societal well-being.

The interactive session at USMC aims to provide students and aspiring media professionals with valuable insights into the evolving media landscape and emerging opportunities within the industry. Tyagi will share his extensive experience, offering a unique perspective on the future of media and the importance of ethical storytelling in shaping a positive societal impact. The event will be coordinated by Dr. Riyaz Arshad Nazish, a faculty member at USMC and an accomplished producer with vast experience in electronic media and the film industry. Dr. Nazish, who has directed notable projects such as the corporate films Transforming Young Minds and Beyond Milestones for IP University, brings his expertise in television production and broadcast journalism to ensure a seamless and enriching experience for participants.

The session will also be graced by Prof. (Dr.) Durgesh Tripathi, Dean of USMC, a distinguished academician known for his contributions to digital media, online education, and advocacy for Open Educational Resources (OERs) and Massive Open Online Courses (MOOCs).

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Expressing his enthusiasm, Sonu Tyagi said, “I am honored to engage with the bright minds at the University School of Mass Communication, IP University. The media industry is undergoing rapid transformation, and I look forward to discussing emerging avenues and the role of ethical storytelling in creating a meaningful societal impact.”

The University School of Mass Communication at IP University is a pioneer in media education, offering programs like BA in Journalism and Mass Communication, MA in Mass Communication, and Ph.D. programs. With a strong focus on innovation, digital learning, and industry-academia collaboration, USMC continues to produce skilled professionals who excel in leading media organizations and contribute to academia. This interactive session underscores USMC’s commitment to bridging the gap between academic learning and industry insights, empowering students to become future leaders in the media and communication field.

For more information, please contact:
Approach Entertainment
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Website: www.approachentertainment.com
Go Spiritual: www.gospiritualindia.org

Approach Bollywood Unveils Quirky Holi 2025 Digital Campaign: ‘ Holi Kab Hai, Kab Hai Holi ‘ with a Strong Social Message

Approach Bollywood Unveils Quirky Holi 2025 Digital Campaign: ‘ Holi Kab Hai, Kab Hai Holi ‘ with a Strong Social Message

March 09, 2025 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai, India – For the third consecutive year, Approach Bollywood, the leading Bollywood & Entertainment platform, newswire, and app, has launched its much-anticipated digital campaign, ‘Holi Kab Hai, Kab Hai Holi’, ahead of Holi 2025. This innovative campaign blends Bollywood nostalgia with humor while delivering a crucial social message on Don’t Drink & Drive.

A venture of the award-winning Approach Entertainment Group, Approach Bollywood has successfully positioned itself as a comprehensive Bollywood & Entertainment platform, newswire, and app, offering in-depth coverage of the business side of films, TV, OTT, and the entertainment industry. The ‘Holi Kab Hai, Kab Hai Holi’ campaign, now in its third edition, will roll out across social media platforms, reinforcing its unique mix of entertainment and social responsibility.

The campaign features iconic Bollywood characters like Gabbar, Sambha, Veeru, and Basanti from the legendary film Sholay, reimagined in lighthearted yet impactful scenarios. In one of the witty ads, Gabbar’s iconic dialogue, ‘Holi Kab Hai, Kab Hai Holi’, sparks a humorous exchange with Sambha, setting the tone for the campaign’s blend of nostalgia and fun.

In one advertisement, Gabbar persistently quizzes Sambha about the date of Holi, sparking a series of humorous exchanges. Gabbar quips, “I’m sitting here with nothing to do, thinking of opening a water gun shop for Holi.” This campaign taps into Bollywood’s cultural charm while weaving in a meaningful social message.

In another ad, Gabbar asks Sambha, “Holi kab hai, kab hai Holi?” to which Sambha snaps back, “Sardar, you keep asking the same thing—are we raiding the village again?” Gabbar, however, surprises him with, “No raids this time. I just want to throw a Holi party.”

Under the “Holi Kab Hai, Kab Hai Holi” campaign, Approach Bollywood embeds a vital social message. In a digital ad slated for release three days before Holi, Veeru warns Basanti, “Don’t dance in front of these dogs—they get rowdy after drinking.” Through this lighthearted yet pointed scenario, Approach Bollywood seamlessly incorporates the “Don’t Drink and Drive” message, blending entertainment with a call for social responsibility.

The campaign also collaborates with influencers to amplify its reach, embedding the “Don’t Drink & Drive” theme through clever dialogues and captivating scenes. Backed by the prominent spiritual organization Go Spiritual, this initiative strikes a balance between fun and purpose, delivering its message with impact.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Speaking on the campaign, Sonu Tyagi, Founder of Approach Entertainment Group, stated, “Holi is not just a festival; it’s a celebration of togetherness and joy. With this campaign, our goal is to engage audiences with light-hearted entertainment while spreading awareness about responsible behavior during the festivities.”

In addition to the campaign’s digital rollout, Approach Bollywood has collaborated with social media influencers and content creators to amplify the Don’t Drink & Drive message. The campaign also involves interactive contests, meme challenges, and engaging short video formats to connect with millennials and Gen Z audiences.

Approach Bollywood, which recently launched its mobile app, has been expanding its footprint in entertainment media with exclusive news stories, interviews, and behind-the-scenes coverage. The platform is set to venture into organizing Bollywood industry-related events, branded content production, and digital-first campaigns in the coming year. Approach Bollywood is set to create a wide range of Bollywood and entertainment content for digital, TV, and OTT platforms, with plans to launch the Approach Bollywood podcast in the near future.

The campaign is another step in Approach Bollywood’s commitment to blending entertainment with social awareness, aligning with the larger vision of Approach Entertainment Group, which has won prestigious awards like The Bizz India 2010 Award, Service Excellence Award, and PR Agency of the Year Award.

Approach Entertainment Group operates across Celebrity Management, Film Productions, Advertising & Corporate Films, Film Marketing, Events, and Entertainment Marketing. It is supported by Approach Communications, a leading PR and Integrated Communications agency catering to diverse sectors. The group also runs Go Spiritual, a charitable spiritual organization working for philanthropy, mental health awareness, wellness, and spiritual tourism.

Leading both Approach Entertainment and Go Spiritual is Sonu Tyagi, an award-winning writer, director, and producer celebrated for his spiritual depth and creative brilliance. With a degree in Psychology and professional training in Advertising Management, Journalism, and Filmmaking, Tyagi brings a rich and diverse skill set to his ventures. Prior to establishing Approach Entertainment in 2004, he refined his expertise at top-tier advertising agencies and media houses across India, laying a strong groundwork for his innovative career.

His portfolio boasts an impressive array of advertising films, music videos, and short films, alongside roles as executive producer and line producer for numerous Bollywood and Hollywood projects. Sonu Tyagi is gearing up to produce and direct a spiritual short film & Feature Film for an OTT platform soon. His recent contribution as co-producer of the widely praised spiritual web series Two Great Masters highlights his commitment to impactful narratives. Currently, Tyagi is working on fresh film and web series projects, poised to enhance Approach Entertainment’s legacy of creative excellence.

With operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Kolkata, Hyderabad, and Chandigarh, Approach Entertainment Group continues to be a trailblazer in the entertainment, media, and communications landscape.

For more information:
Approach Entertainment Group
9820965004 / 9716962242
Visit: www.approachentertainment.com | www.approachbollywood.com

Go Spiritual Launches Nationwide Campaign against Explicit and Absurd Digital Content, Advocating for Positive and Uplifting Media

Go Spiritual Launches Nationwide Campaign against Explicit and Absurd Digital Content, Advocating for Positive and Uplifting Media

February 16, 2025 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai, India – In response to the growing prevalence of explicit and morally degrading content on digital platforms, Go Spiritual has launched a powerful campaign advocating for the creation and consumption of spiritually and ethically uplifting content. The initiative is set to inspire content creators and audiences to engage with media that upholds positive values, ethics, and cultural integrity.

Download Go Spiritual News Magazine App Now : https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en

Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, has emphasized the urgent need for a shift in digital content trends. “Digital platforms wield immense influence over society, particularly the youth. Unfortunately, much of today’s content prioritizes sensationalism over substance, negatively shaping societal norms. Through this campaign, we aim to encourage meaningful storytelling that nurtures personal and collective well-being,” said Tyagi.

Go Spiritual is a leading charitable and spiritual initiative that blends ancient wisdom with modern solutions to address the challenges of today’s world. Dedicated to promoting spirituality, philanthropy, mental health and wellness, spiritual tourism, events, media, publications, Ayurveda, holistic health, organic living, and social causes, the organization stands as a beacon of hope and transformation.

Go Spiritual’s campaign will harness the power of its extensive media platforms, including Go Spiritual News Magazine and its upcoming Web TV and OTT platform, to drive awareness and promote responsible content creation. The organization will collaborate with like-minded influencers, spiritual leaders, and media professionals to reinforce the significance of moral and spiritual values in digital narratives.

Download Go Spiritual News Magazine App Now : https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en

A crucial aspect of this initiative is advocating for stronger content regulations on digital platforms. Go Spiritual urges regulatory bodies and streaming services to enforce stricter guidelines to curb the proliferation of explicit, absurd, and ethically questionable content. The organization will actively support policies that empower content creators committed to ethical storytelling while discouraging content that erodes societal values.

Beyond policy advocacy, the campaign seeks to create a cultural movement that fosters an environment where digital content serves as a tool for enlightenment, inspiration, and positive transformation. By rallying creators to uphold artistic integrity and encouraging audiences to support content aligned with ethical and spiritual principles, Go Spiritual aims to restore digital media as a force for good in society.

As this campaign gains momentum, Go Spiritual calls upon media professionals, content creators, policymakers, and audiences to join the movement in shaping a digital landscape that prioritizes meaningful, enriching, and value-driven content. The time has come for a collective commitment to ethical media that uplifts and inspires rather than degrades and misguides.

Go Spiritual is a pioneering initiative and social enterprise that serves as the spiritual and social arm of the renowned Approach Entertainment Group, embodying the group’s commitment to creating transformative platforms that address the spiritual and emotional needs of society.

Approach Entertainment Group is a leader across multiple domains, including celebrity management, film production, advertising and corporate filmmaking, film marketing, events, and entertainment marketing. Its outstanding contributions to the industry have earned it several prestigious awards, including the Biz India 2010 Award, Service Excellence Award, PR Agency of the Year Award, and the Yuva Ratn Award. The group also operates Approach Communications, a PR & Integrated Communications agency, and Approach Bollywood, a dedicated Bollywood and entertainment newswire.

Sonu Tyagi, Founder, Go Spiritual & Approach Entertainment

The visionary behind the group’s success is Sonu Tyagi, an award-winning writer, director, and producer. His recent work as the co-producer of the acclaimed spiritual web series Two Great Masters underscores his dedication to meaningful storytelling. Currently, he is working on new film and web series projects that aim to further elevate the creative landscape.

A deeply spiritual individual, Sonu Tyagi holds a degree in Psychology and has pursued professional courses in Advertising Management, Journalism, and Filmmaking. Before founding Approach Entertainment Group in 2004, he gained extensive experience working with leading advertising agencies and media houses in India.

Download Go Spiritual News Magazine App Now : https://play.google.com/store/apps/details?id=com.spiritual.gospiritual&hl=en

For More Information:

📞 Contact: 9820965004 / 9716962242
🌐 Visit: www.approachentertainment.com & www.gospiritualindia.org
✉️ Email: info@approachentertainment.com

Sonu Tyagi Condemns the Rise of Explicit Content on Digital Platforms

Sonu Tyagi Condemns the Rise of Explicit Content on Digital Platforms

February 16, 2025 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai – Renowned filmmaker, spiritual visionary, and founder of Approach Entertainment and Go Spiritual, Sonu Tyagi, has strongly criticized the increasing prevalence of explicit content on digital platforms. In particular, he has condemned content creators like Ranveer Allahbadia for promoting material that lacks moral values and ethical responsibility.

A recent controversy surrounding Ranveer Allahbadia’s appearance on Samay Raina’s show, where he made obscene jokes about parents, has sparked significant public outrage. The viral clip has led to a strong backlash, with netizens condemning the content as highly inappropriate and disrespectful. This incident has further fueled concerns regarding the degradation of content quality and the moral responsibilities of digital influencers.

Sonu Tyagi, a dedicated advocate for spirituality and ethical media, has consistently championed content that uplifts society and aligns with moral values. His extensive background in media, entertainment, and spirituality has allowed him to work with leading advertising agencies and media organizations, setting high standards for meaningful and impactful storytelling. He is also the creator of the acclaimed spiritual web series ‘Two Great Masters,’ based on the teachings of Swami Vivekananda and Paramhansa Yogananda.

“This rampant rise in explicit and morally corrupt content is a serious threat to our society,” Sonu Tyagi said in a public statement. “As creators, we have a responsibility to produce content that educates, inspires, and promotes ethical values rather than degrading social norms. Unfortunately, certain influencers and digital personalities are prioritizing sensationalism over substance, leading to a negative impact on young minds.”

As the founder of Go Spiritual, a non-profit organization dedicated to spiritual awareness, mental health, wellness, and ethical living, Sonu Tyagi has taken a firm stand against the spread of inappropriate content. He emphasized the need for stronger content moderation, urging platforms to take responsibility and implement stricter guidelines to prevent the proliferation of explicit material.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

“The influence of digital content is immense, shaping the thoughts and behaviors of millions. It is time for regulatory bodies to take stronger actions against those who misuse these platforms,” he added. “Instead of sensationalism, we must promote messages of compassion, spirituality, and positivity.”

Sonu Tyagi’s Go Spiritual initiative has been at the forefront of advocating for responsible media practices, ethical journalism, and spiritual empowerment. Through its various programs, including Go Spiritual News Magazine and an upcoming Web TV/OTT platform, the organization continues to promote meaningful narratives that contribute to personal and societal growth.

Go Spiritual is a leading charitable and spiritual initiative that blends ancient wisdom with modern solutions to address the challenges of today’s world. Dedicated to promoting spirituality, philanthropy, mental health and wellness, spiritual tourism, events, media, publications, Ayurveda, holistic health, organic living, and social causes, the organization stands as a beacon of hope and transformation.

This visionary initiative is the spiritual and social arm of the renowned Approach Entertainment Group, reflecting the group’s commitment to fostering transformative platforms that resonate with the spiritual and emotional needs of society.

Approach Entertainment Group is a trailblazer in various domains, including celebrity management, film production, advertising and corporate film solutions, film marketing, and events and entertainment marketing. The group’s exceptional contributions have earned it numerous prestigious accolades, including the Biz India 2010 Award, the Service Excellence Award, the PR Agency of the Year Award, and the Yuva Ratn Award. Approach Entertainment also encompasses a PR and Integrated Communications Agency, Approach Communications, as well as a dedicated Bollywood and Entertainment Newswire, Approach Bollywood.

The group’s success and innovation are driven by its founder, Sonu Tyagi, an award-winning writer, director, and producer. His recent work as the co-producer of the acclaimed spiritual web series Two Great Masters highlights his dedication to meaningful storytelling. He is currently working on new film and web series projects that promise to further elevate the group’s creative contributions. Sonu Tyagi, known for his spiritual inclination, holds a degree in Psychology and has completed professional courses in Advertising Management, Journalism, and Filmmaking. Before founding Approach Entertainment Group in 2004, he gained extensive experience working with leading advertising agencies and media houses in India.

For more information:

Approach Entertainment & Go Spiritual
Contact: 9820965004 / 9716962242
Visit: www.approachentertainment.com & www.gospiritualindia.org
Email: info@approachentertainment.com

Sonu Tyagi, Founder of Go Spiritual & Approach Entertainment, Honored at Media Meet & Felicitation of Journalists by Brahma Kumaris and NISCORT Media College

Sonu Tyagi, Founder of Go Spiritual & Approach Entertainment, Honored at Media Meet & Felicitation of Journalists by Brahma Kumaris and NISCORT Media College

January 23, 2025 by admin News , , , , , ,

New Delhi: In a celebration of ethical journalism and spiritual empowerment, Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, was honored at the Media Meet & Felicitation of Journalists organized by Brahma Kumaris in collaboration with NISCORT Media College, Ghaziabad.

The event brought together prominent media professionals, aspiring journalists, and students to discuss contemporary trends in media, the transformative power of digital platforms, and the significance of journalistic integrity. Sonu Tyagi, an acclaimed writer, director, and producer, was recognized for his contributions to media, entertainment, and spiritual empowerment through his initiatives.

Speaking at the event, Tyagi emphasized the need for integrating spirituality and mindfulness in the high-pressure media industry, stating, “The media has a profound responsibility in shaping informed communities. By embracing spirituality and ethical practices, we can create a positive and lasting impact on society.”

The event featured a thought-provoking keynote address by B.K. Dr. Sushant on the societal impact of journalism, followed by a serene meditation session led by B.K. Ms. Sunitha, which underscored the importance of inner peace amidst the demands of modern journalism.

Tyagi’s recognition highlights his pioneering work through Go Spiritual, a platform dedicated to mental health, wellness, spiritual tourism, and organic living, and Approach Entertainment, an award-winning entity specializing in celebrity management, film production, and PR. The group’s social initiatives, such as the recently launched Go Spiritual News Magazine and the upcoming Web TV and OTT platform, continue to inspire positive societal change.

The event, which also honored distinguished journalists for their impactful contributions, reinforced the significance of ethical media practices and the transformative role of spirituality in professional and personal lives.

Sonu Tyagi, an acclaimed writer, director, and producer, is widely recognized for his transformative contributions to celebrity management, film production, advertising, and communications. With a strong academic background that includes a degree in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, Tyagi has left an indelible mark on India’s media and entertainment landscape. His work with leading advertising agencies and media organizations has set new benchmarks in creativity and excellence.

As the creator of the spiritual web series Two Great Masters, Tyagi has demonstrated his ability to blend storytelling with profound spiritual insights. Through his initiative, Approach Politics, he aims to bridge the gap between the political sphere and the general public, fostering a more informed, engaged, and empowered society.

Tyagi’s leadership extends to the diverse ventures of Approach Entertainment Group, which is set to launch Approach Rural, a specialized unit focused on rural marketing and communications. The Group already boasts a portfolio that includes:

  • Approach Communications: An award-winning PR, digital, and integrated communications agency.
  • Approach Bollywood: A dedicated Bollywood newswire delivering the latest entertainment updates to newspapers, magazines, TV channels, and digital platforms.

Beyond its business pursuits, the Group is deeply committed to social causes through its charitable wing, Go Spiritual. This not-for-profit organization champions mental health, wellness, spiritual tourism, organic living, and other philanthropic initiatives. With the recent launch of the Go Spiritual News Magazine and plans to introduce a Web TV and OTT platform, Go Spiritual India continues to drive meaningful change by promoting spirituality and holistic living.

Sonu Tyagi’s unwavering dedication to his craft and his vision for a better society position him as a trailblazer in the media, entertainment, and spiritual domains.

For More Information: Approach Entertainment / Go Spiritual

Contact: 9820965004 / 9716962242
Website: www.approachentertainment.com | www.sonutyagi.com

Visit Go Spiritual at www.gospiritualindia.org
Email: info@approachentertainment.com

Approach Bollywood and Go Spiritual Launch Campaign Against Drunk Driving to Ensure Safe Celebrations This New Year’s Eve

Approach Bollywood and Go Spiritual Launch Campaign Against Drunk Driving to Ensure Safe Celebrations This New Year’s Eve

January 02, 2025 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai, India – December 30, 2024

As the world prepares to welcome 2025, Approach Bollywood, India’s leading Bollywood and Entertainment Newswire and App, has joined hands with Go Spiritual, a renowned spiritual organization, to launch a life-saving campaign against drunk driving. The initiative, titled “Aaj Mere Paas Gadi Hai,” is a call for responsible celebrations, emphasizing the importance of making safer choices during the festive season.

The campaign, which will run across social media platforms until January 1, 2025, harnesses the power of Bollywood to deliver its message. Drawing inspiration from the iconic line in Deewar, where Amitabh Bachchan’s character proudly declares, “Aaj mere paas gaadi hai, bangla hai, bank balance hai,” the campaign cleverly adapts it to say, “Even then, I don’t drink and drive.”

Adding to its creative narrative, the campaign also incorporates the legendary dialogue from Kanoon, “Kanoon ke haath bahut lambe hote hain.” This iconic line serves as a stern reminder of the legal consequences of drunk driving. It emphasizes that no one is above the law and that reckless behavior can result in severe penalties, urging people to act responsibly during the festive season.

This creative approach leverages Bollywood’s cultural influence to resonate deeply with audiences, merging the glamour of cinema with a critical social message. Another memorable example from the campaign incorporates the famous advice Veeru gives Basanti in Sholay, “Don’t dance in front of these dogs.” Reinterpreted, it urges people to avoid creating chaos by drinking and driving, stating: “Don’t drink, drive, or create a scene.”

Sonu Tyagi, the founder of Approach Entertainment & Go Spiritual and a celebrated writer-director, highlighted the urgency of addressing drunk driving, especially during New Year’s celebrations. He stated, “New Year’s Eve is a time of joy and celebration, but it is also one of the most dangerous nights on the road due to intoxicated driving. Through this campaign, we aim to save lives by raising awareness and promoting responsible behavior. Bollywood has an unparalleled ability to connect with people, and by blending its charm with a crucial social message, we hope to make a lasting impact.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Approach Bollywood, established under the banner of Approach Entertainment, has consistently leveraged its platform to drive awareness and inspire positive change. Known for its authentic and comprehensive coverage of Bollywood, entertainment, and media, Approach Entertainment is also making waves in film production, with its maiden Hindi feature film set to go for production in 2025 under the direction of Sonu Tyagi.

Additionally, Approach Bollywood has launched an exclusive smartphone app catering to Bollywood and entertainment enthusiasts. The app provides users with breaking news, in-depth industry insights, exclusive celebrity content, and updates on films, TV, OTT, music, and entertainment. This innovation complements the newswire’s commitment to being the ultimate destination for Bollywood lovers.

Go Spiritual, the campaign’s partner, is a charitable organization dedicated to promoting spirituality, mental health, wellness, and philanthropy. Through its various initiatives, including spiritual tourism, media, and social awareness programs, Go Spiritual has been at the forefront of advocating for a more mindful and harmonious society. This collaboration with Approach Bollywood reflects a shared commitment to making a meaningful societal impact.

As Approach Bollywood and Go Spiritual champion the message of “Don’t Drink and Drive,” they remind everyone that celebrations should be joyous and not marred by preventable tragedies. With their combined efforts, the campaign aims to inspire a cultural shift toward safer, more mindful festivities, ensuring that the dawn of 2025 is filled with hope and happiness.

Approach Entertainment Group, the parent company of Approach Bollywood, continues to lead the way in Celebrity Management, Film Productions, Advertising, Corporate Films, and Entertainment Marketing. With a presence across major Indian cities, the group is dedicated to using its platforms to drive meaningful change. Meanwhile, Go Spiritual remains committed to its mission of fostering spiritual awareness, philanthropy, and holistic well-being, further solidifying its role as a force for positive transformation.

As the clock ticks closer to midnight on December 31, let us all resolve to make safer choices. A single decision to refrain from drinking and driving can save countless lives, ensuring that the New Year begins on a note of safety, joy, and responsibility.

For More Info : Approach Entertainment / Approach Bollywood

9820965004 / 9716962242   Email : info@approachentertainment.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment and Parwez K Photography Unveil Mujeeb Ul Hassan’s Soulful Music Video Laagi Choote Na on UFI Music

Approach Entertainment and Parwez K Photography Unveil Mujeeb Ul Hassan’s Soulful Music Video Laagi Choote Na on UFI Music

December 27, 2024 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai / New Delhi: The much-awaited romantic music video Laagi Choote Na by celebrated singer Mujeeb Ul Hassan was launched at a special event held in New Delhi. Produced by Khustar Parwez of Parwez K Photography and co-produced by Sonu Tyagi of Approach Entertainment, the music video has already started making waves for its soulful melody, heartfelt lyrics, and stunning visuals.

The launch event saw the presence of notable personalities from the entertainment industry, media, and fans of the artist. Guests were treated to an exclusive screening of the music video, which captures the themes of enduring love and emotional connection.

Speaking at the launch, Mujeeb Ul Hassan shared his excitement:
“Laagi Choote Na is a project close to my heart. The song reflects the beauty of love and relationships, and I hope it resonates deeply with the audience as much as it did with us while creating it.”

Directed by Mujeeb Ul Hassan and composed by Aamir Ali, the video stars Kashish and Arjun, who bring alive the story with their captivating performances.

Sonu Tyagi, co-producer and founder of Approach Entertainment, added:
“This project is a testament to the power of collaboration and storytelling through music and visuals. We are thrilled to see the positive response to Laagi Choote Na, and we hope it continues to touch hearts worldwide.”

The visually stunning music video, produced by Khustar Parwez of Parwez K Photography, showcases expertise in visual storytelling. Reflecting on the journey, Khustar Parwez said:
“Producing Laagi Choote Na was an enriching experience. The launch event was a celebration of creativity, and I’m delighted to see the project receiving so much love.”

The event also featured live performances, media interactions, and a Q&A session with the team behind the video. Attendees praised the seamless blend of soulful music and mesmerizing visuals, making the track a standout addition to the music scene.

Laagi Choote Na is a romantic track exploring themes of love and connection. With its melody composed by Aamir Ali and lyrics brought to life by Mujeeb Ul Hassan’s soulful voice, the music video delivers an unforgettable experience for viewers.

Parwez K Photography, founded by Khustar Parwez, has been a pioneer in creative productions since 2005, offering unmatched expertise in photography and videography. With an impressive portfolio spanning real estate, interiors, product, and lifestyle photography, the company consistently delivers compelling visual content that resonates with diverse audiences.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Approach Entertainment, under the leadership of award-winning filmmaker and writer Sonu Tyagi, has established itself as a leading force in celebrity and artist management, film production, and entertainment marketing. Known for its commitment to high-quality productions and innovative strategies, the company has received numerous accolades, including the Biz India Award and Service Excellence Award. Approach Entertainment operates across key locations, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun.

Mujeeb Ul Hassan, a renowned singer, producer, and filmmaker, has made an indelible mark on the entertainment industry. Celebrated for his soulful voice and artistic versatility, he has garnered recognition at esteemed platforms like the Cannes Film Festival and international circuits in the UK.

The music video Laagi Choote Na will be available on all major digital platforms, offering a heartfelt experience for couples and music enthusiasts. With its timeless themes of love and emotional connection, the song provides a refreshing alternative to mainstream music trends.

For more information, please contact:
Approach Entertainment
📞 9820965004 / 9716962242
✉️ info@approachentertainment.com
🌐 Visit: www.approachentertainment.com

Approach Entertainment & Parwez K Photography Launch Poster of Singer Mujeeb Ul Hassan’s Upcoming Music Video Laagi Choote Na in New Delhi

Approach Entertainment & Parwez K Photography Launch Poster of Singer Mujeeb Ul Hassan’s Upcoming Music Video Laagi Choote Na in New Delhi

December 24, 2024 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

New Delhi: Award-winning Celebrity Management, Films Productions & entertainment company Approach Entertainment in collaboration with the Parwez K Photography , officially unveiled the poster of the highly anticipated music video Laagi Choote Na at a grand event in New Delhi. The music video, featuring celebrated singer Mujeeb Ul Hassan, is slated for release on 25th December under the UFI Music label.

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The unveiling event was attended by prominent figures from the music and entertainment industry, along with media personnel and fans. The poster of Laagi Choote Na captures the essence of the soulful track, promising a visual and emotional treat for audiences worldwide.

Speaking at the event, Mujeeb Ul Hassan shared his excitement, saying, “Revealing the poster of Laagi Choote Na in New Delhi feels amazing. This song holds a special place in my heart, and the poster beautifully captures its emotional depth. I can’t wait for audiences to experience the full video this Christmas.”

The romantic track, composed by Aamir Ali, features heartfelt lyrics and is accompanied by stunning visuals directed by Mujeeb Ul Hassan himself. The music video stars Kashish and Arjun, whose performances are set to bring the story to life.

Khustar Parwez, producer of the video and founder of Parwez K Photography, remarked, “This poster launch marks the beginning of an exciting journey for Laagi Choote Na. The music video is a labor of love, and I’m thrilled to see it resonate with audiences even before its release.”

Sonu Tyagi, co-producer of the video and founder of Approach Entertainment, added, “The poster reflects the heart and soul of this project. It’s an honor to work with such talented artists and creatives, and I’m confident that Laagi Choote Na will leave a lasting impact on music lovers everywhere.”

The unveiling event also featured a sneak peek of the music video, further building anticipation among the attendees. Laagi Choote Na promises to strike a chord with listeners through its timeless themes of love and connection, making it a perfect addition to the festive season.

Parwez K Photography, established by Khustar Parwez in 2005, has been a pioneer in the realm of creative productions, offering exceptional expertise in photography and videography. With an impressive portfolio spanning real estate, interiors, product, and lifestyle photography, the company consistently delivers impactful visual content that resonates with audiences.

Approach Entertainment, under the leadership of award-winning filmmaker and writer Sonu Tyagi, has cemented its position as a leading name in celebrity and artist management, film production, and entertainment marketing. The company’s dedication to high-quality productions and innovative marketing strategies has earned it numerous accolades, including the Biz India Award and Service Excellence Award. Approach Entertainment operates across major cities, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun.

Mujeeb Ul Hassan, a celebrated singer, producer, and filmmaker, has made a remarkable impact in the entertainment industry. Known for his soulful voice and artistic versatility, he has received recognition at prestigious platforms such as the Cannes Film Festival and international circuits in the UK.

Parwez K Photography has consistently led the way in visual storytelling, earning acclaim for its excellence in real estate, interiors, architecture, and lifestyle photography. The company’s dynamic and award-winning work continues to set new benchmarks in the industry.

Since its inception in 2004, Approach Entertainment has excelled in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and entertainment marketing. Guided by Sonu Tyagi’s vision, the company has established itself as a trailblazer in the entertainment world.

The highly anticipated music video Laagi Choote Na will be available on all digital platforms starting 25th December. Just in time for the festive season, the song is poised to captivate couples and music enthusiasts with its soulful melody and heartfelt visuals, offering a refreshing departure from conventional music trends.

For More Information:
Approach Entertainment
9820965004 / 9716962242
info@approachentertainment.com
Visit: www.approachentertainment.com

Approach Entertainment & Parwez K Photography to Release Singer Mujeeb Ul Hassan’s Music Video Laagi Choote Na on UFI Music This Christmas

Approach Entertainment & Parwez K Photography to Release Singer Mujeeb Ul Hassan’s Music Video Laagi Choote Na on UFI Music This Christmas

December 19, 2024 by admin News , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mumbai :  Award-winning entertainment company Approach Entertainment in association with Parwez K Photography, is all set to release the highly anticipated music video Laagi Choote Na on 25th December under the UFI Music label. This soulful track features acclaimed singer Mujeeb Ul Hassan, whose previous hits like Harjaiyaan and Tanhai have captivated audiences nationwide.

The much-awaited romantic music video Laagi Choote Na promises to deliver an immersive experience for listeners and viewers alike. With Mujeeb Ul Hassan’s mesmerizing voice and heartfelt lyrics, the song explores themes of enduring love and emotional connection. The stunning visuals have been directed by Mujeeb Ul Hassan himself and composed by Aamir Ali, further adding to the track’s emotional depth. Produced by Khustar Parwez and co-produced by Sonu Tyagi, Laagi Choote Na is launched under the UFI Music label, which continues to redefine the music landscape by promoting soulful and meaningful content. The music video will star Kashish and Arjun, bringing their captivating performances to this heartfelt track.

The video has been produced by Khustar Parwez of Parwez K Photography and co-produced by Sonu Tyagi, founder of Approach Entertainment. Known for his expertise in photography and videography, Khustar Parwez has been a trailblazer in the industry, delivering award-winning work in real estate, architecture, lifestyle photography, and creative productions. Parwez K Photography has earned acclaim for projects that bring stunning visual storytelling to life, including recognition at the India Lifestyle Awards.

Speaking about Laagi Choote Na, Mujeeb Ul Hassan expressed, “This song is very special to me as it reflects the beauty of love and relationships. I’m confident listeners will connect with its meaningful lyrics and soulful music. Collaborating with Parwez K Photography and Approach Entertainment has been a phenomenal experience, and I hope audiences enjoy this visual and musical treat this Christmas.”

Sonu Tyagi, Director of Approach Entertainment, said, “We are thrilled to collaborate with Parwez K Photography and bring Laagi Choote Na to audiences across the globe. This music video is a testament to the power of storytelling through music, visuals, and emotions. Mujeeb Ul Hassan’s voice, combined with the creative expertise of the entire team, will leave a lasting impact on music lovers.”

Parwez K Photography, founded by Khustar Parwez, has been at the forefront of creative productions, offering unparalleled expertise in photography and videography since 2005. With a rich portfolio in real estate, interiors, product, and lifestyle photography, Parwez K Photography continues to deliver impactful visual content that resonates with audiences.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Approach Entertainment, led by award-winning filmmaker and writer Sonu Tyagi, has carved its niche as a leading celebrity & artist management, film production, films and entertainment marketing company. The group’s focus on delivering high-quality productions and innovative marketing strategies has earned them several accolades, including the Biz India Award and Service Excellence Award. The company operates in Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun, among other locations.

Mujeeb Ul Hassan is a celebrated singer, producer, and filmmaker with a remarkable journey in the entertainment industry. Known for his soulful voice and artistic versatility, he has earned recognition at prestigious platforms such as the Cannes Film Festival and UK international film circuits.

Parwez K Photography has been a leader in visual storytelling since 2005. Recognized for its excellence in real estate, interiors, architecture, and lifestyle photography, the company continues to create dynamic and award-winning visual content.

Founded in 2004, Approach Entertainment is an award-winning celebrity management and film production company specializing in films, music videos, events, corporate films, and entertainment marketing. Led by Sonu Tyagi, the company has garnered accolades for its exceptional contributions to the entertainment industry.

The music video Laagi Choote Na will be available on all digital platforms starting 25th December. With the festive season around the corner, the song aims to strike an emotional chord with couples and music enthusiasts alike, offering a refreshing break from the usual musical trends.

For More Info: Approach Entertainment

9820965004 / 9716962242  info@approachentertainment.com

Visit us at www.approachentertainment.com