Approach Entertainment

Monthly Archives:December 2025

Approach Entertainment Signs Renowned Hollywood Actor and ‘The Bold and the Beautiful’ Star Clayton Norcross

Approach Entertainment Signs Renowned Hollywood Actor and ‘The Bold and the Beautiful’ Star Clayton Norcross

Mumbai – India’s leading award-winning Celebrity Management, Films Productions, and Entertainment Marketing company, Approach Entertainment, is thrilled to announce the exclusive signing of renowned Hollywood actor Clayton Norcross for representation in India. Best known for his groundbreaking role as the original Thorne Forrester in the global hit soap opera “The Bold and the Beautiful,” Norcross brings decades of international stardom and versatility to the company’s prestigious roster.

Clayton Norcross has captivated audiences worldwide with his charismatic portrayal of Thorne Forrester, contributing to the iconic series’ enduring success as one of the longest-running dramatic shows in television history, now in its 38th season and syndicated in over 100 countries. His romantic leading man appeal, combined with a confident and elegant on-screen presence, has earned him a devoted global fanbase across continents.

Following his legendary run on “The Bold and the Beautiful,” Norcross expanded his career internationally, starring in leading roles in films and series across Europe, Africa, South America, and the United States. Recent highlights include his protagonist role in the action thriller Last Resort (now streaming on Prime Video), co-starring with British actor Jon Foo; the Italian comedy Ciao Brother; and the French-Italian co-production The Kidnap, filmed in Thailand. His diverse credits also include American hits like BaywatchJAG, and Hawaii Five-0, as well as international productions such as Air Force One Is Down alongside Linda Hamilton and Jeremy Sisto.

An accomplished writer and producer as well, Norcross co-authored the police action series Brutal Angels, featuring romantic and paranormal elements, which is currently being shopped to major networks. Clayton has a profound love for India and Indian spirituality.

Clayton Norcross

During his recent transformative visit to India, he immersed himself in the yoga ashrams of Rishikesh, explored spiritual destinations from Mumbai to the Himalayas, and praised the spiritual web series Two Great Masters for its authentic portrayal of the teachings of Swami Vivekananda and Paramahansa Yogananda. His deep interest in mindfulness, meditation, and spirituality aligns seamlessly with the ethos of Approach Entertainment Group’s Spiritual initiative, Go Spiritual.

Approach Entertainment will exclusively handle Clayton Norcross’s management, representation, PR, digital initiatives, brand partnerships, events, endorsements, and collaborations in India. This association opens exciting opportunities for cross-cultural projects, Indian film ventures, endorsements, and appearances, bridging Hollywood talent with the vibrant Indian entertainment industry.

Speaking on the collaboration, Clayton Norcross said, “My journey to India and experiences in places like Rishikesh have been life-changing, deepening my connection to Indian spirituality and culture. I am thrilled to partner with Approach Entertainment and Sonu Tyagi to explore meaningful opportunities in this incredible country that holds a special place in my heart.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Sonu Tyagi, Founder & Director of Approach Entertainment Group, added, “Clayton Norcross is a true international icon whose talent, charisma, and spiritual depth resonate universally. His genuine love for India and its spiritual heritage makes this partnership even more special. We are honored to represent him in India and look forward to creating impactful collaborations.”

Sonu Tyagi is an award-winning writer, director, and producer with professional qualifications in psychology, advertising management, journalism, and filmmaking. Before founding Approach Entertainment Group, he gained extensive experience with India’s top advertising agencies and media houses. He has co-produced the critically acclaimed spiritual web series Two Great Masters, and Sonu Tyagi along with Approach Entertainment are co-producing the upcoming global film Liberation

He also serves as Creative Producer on upcoming features like the satirical Hindi comedy Camp Decent. Through his multifaceted work, Sonu blends cinematic expertise with a passion for spirituality and social causes.

Approach Entertainment is a full-fledged entertainment marketing company specializing in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. The group has a strong presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

The Approach Entertainment Group also includes Approach Communications, a leading PR & Integrated Communications agency; Approach Bollywood, a specialized Bollywood newswire; and Go Spiritual, a charitable organization promoting spirituality, philanthropy, mental health, wellness, and social causes.

For More Info: Approach Entertainment & Approach Communications

Contact: 9820965004 / 9716962242

Email: info@approachentertainment.com

Visit: www.approachentertainment.com & www.approachcommunications.in

Approach Entertainment & Communications Bags PR, Digital & Integrated Communications Mandate for Ramashree Harmony Music

Approach Entertainment & Communications Bags PR, Digital & Integrated Communications Mandate for Ramashree Harmony Music

Mumbai, India: Approach Entertainment & Communications, India’s award-winning integrated communications and entertainment group, is delighted to announce its appointment as the official PR, Digital and Integrated Communications partner for Ramashree Harmony Music, one of the most promising independent music labels of 2025.

The partnership brings together the group’s complete 360-degree expertise through its two full-service divisions. Approach Communications, the celebrated PR, digital marketing and integrated communications arm, will lead all media relations, artist publicity, digital amplification and strategic communication initiatives. Complementing this, Approach Entertainment, the powerhouse in celebrity & artist management, full-fledged film productions, advertising & corporate films, film marketing, events and entertainment marketing, will exclusively handle the entire production pipeline, celebrity and artist management, live concerts, branded collaborations, experiential events and all entertainment marketing activities for the label and its roster of artists.

This seamless synergy will power a high-impact, multi-platform campaign designed to catapult Ramashree Harmony Music and its talents into the national and global spotlight.

Mumbai-based Ramashree Harmony Music has swiftly emerged as a breath of fresh air in the independent music landscape, championing originality, world-class production and soulful storytelling. The label made a spectacular debut in 2025 with the romantic monsoon anthem “Barish Ka Mousam Aayaa”, written, composed and sung by the extraordinary Dr. Shamkumar Shinde — a track that continues to win hearts across the country with its evocative lyrics and mesmerising melody.

By offering complete end-to-end support from studio-grade recording and global distribution through Ditto Music to aggressive social-media and digital promotion, the label ensures every release reaches major platforms including YouTube, Spotify, Apple Music, JioSaavn and Amazon Music.

Dr. Shamkumar Shinde

Dr. Shamkumar Shinde, currently pursuing his MS ENT postgraduate residency at Mumbai’s prestigious KEM Hospital, embodies a rare blend of medical dedication and musical brilliance. Known for his electrifying full-orchestra live performances, he continues to heal through science and touch souls through melody.

Rani Atram, Head & Spokesperson, Ramashree Harmony Music, said, “This partnership with Approach Entertainment & Communications marks the perfect leap forward for us. Their unrivalled command over entertainment marketing, celebrity networks, PR and digital reach will help our music travel to every corner of India and beyond.”

Sonu Tyagi, Founder & Director, Approach Entertainment & Communications Group, added, “Ramashree Harmony Music’s authentic and soul-stirring vision aligns beautifully with everything we stand for. We are thrilled to bring our full entertainment and communications arsenal to elevate this label and artists like Dr. Shamkumar Shinde to the biggest stages.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Sonu Tyagi is an award-winning writer, director and producer with professional qualifications in Advertising Management, Journalism and Film Making. Before founding the group, he worked with leading advertising agencies and media houses in India. He has co-produced the critically acclaimed spiritual web series Two Great Masters, is currently co-producing the international film Liberation, and serves as Creative Producer on the upcoming satirical Hindi comedy Camp Decent starring Brijendra Kala, Rajpal Yadav, Sara Khan and Hemant Pandey.

The Approach Entertainment & Communications Group has been honoured with prestigious recognitions including the Biz India 2010 Award from the World Confederation of Businesses, the Service Excellence Award from the World Marketing Organization, and PR Company of the Year at the Business Tycoon Awards.

With a strong presence across Mumbai, Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad and Jalandhar, the group remains the preferred partner for films, celebrities, music labels and corporates in entertainment, healthcare, finance, education and spiritual sectors.

The Approach Entertainment Group also houses Go Spiritual, a dedicated spiritual and wellness organization committed to promoting spirituality, philanthropy and social causes, mental health awareness, holistic wellness, spiritual tourism, events, media and organic living**.

Go Spiritual actively drives meaningful initiatives across these domains and has recently launched the Go Spiritual News Magazine App. The organization is also gearing up to launch Go Spiritual OTT, a forthcoming streaming platform focused on positive, uplifting and spiritually enriching content.

For media inquiries, please contact:

Approach Entertainment & Communications

Phone: +91-9820965004 | +91-9716962242

Email: info@approachentertainment.com

Websites: www.approachentertainment.com | www.approachcommunications.in

Approach Entertainment & Sure Real Pictures Sign Rising Star Actor Satvik Bhatia for Global Thriller Film Liberation

Approach Entertainment & Sure Real Pictures Sign Rising Star Actor Satvik Bhatia for Global Thriller Film Liberation

Mumbai, India: Sure Real Pictures, the innovative production house dedicated to crafting bold stories for Gen Z and Millennials, along with award-winning films production, celebrity management, and entertainment marketing company Approach Entertainment as co-producer, is thrilled to announce that rising star Satvik Bhatia has been cast as the lead character, James, in its highly anticipated debut feature film, Liberation (2026).

Directed by Ankit Kadam, produced by Sure Real Pictures and Kanishk Kadam, and co-produced by Approach Entertainment and Sonu Tyagi, the film features the actor — known for his compelling performances in India Lockdown (2022), Made in Heaven Season 2 (2023), and Kota Factory Season 3 (2024) — bringing authenticity and depth to the role of a disillusioned student grappling with rebellion and self-discovery.

Liberation follows James, a privileged young man who drops out of school, tormented by family pressures and a search for purpose in a seemingly meaningless world. Driven by a dark obsession to assassinate a renowned singer and etch his legacy, James’s journey intersects with vivid characters like Dorothy, a resilient street worker, and Boss, a wealth-obsessed schemer. This gripping narrative of vengeance, redemption, and ultimate liberation resonates deeply with contemporary youth, blending intense drama with universal themes of identity and societal rebellion. Produced with a global audience in mind, the film will release in English as its primary language, alongside Hindi and other Indian languages, ensuring broad accessibility.

Born and brought up in Muzaffarnagar, Uttar Pradesh, Satvik Bhatia has quickly emerged as one of the most promising talents in Indian cinema. Standing tall at 6’2” with striking black eyes and hair, Bhatia made his film debut as Dev in India Lockdown (2022), followed by the lead role of Kartik in Kuch Sapney Apne (2024). His television breakthrough came as Sajid in Made in Heaven Season 2 (2023), and he recently won audiences as Minku in Kota Factory Season 3 (2024).

Bhatia’s selection for Liberation underscores Sure Real Pictures’ commitment to amplifying fresh voices that mirror the raw emotions of today’s generation. His ability to portray vulnerability and intensity aligns seamlessly with James’s complex arc, promising a performance that will linger long after the credits roll.

“We are overjoyed to have Satvik Bhatia lead Liberation,” said Kanishk Kadam, producer and founder of Sure Real Pictures. “His journey from a bright student to a multifaceted actor mirrors the themes of self-discovery in our film. Satvik embodies the spirit of Gen Z — resilient, introspective, and unapologetically real. His casting elevates this project, ensuring it connects authentically with audiences worldwide.”

Ankit Kadam, director and writer, added, “Satvik’s natural charisma and emotional range make him the perfect James. His growth as an artist has been inspiring, and we’re excited to bring this vision to life with him at the forefront, crafting a story that challenges and empowers the next generation.”

Sonu Tyagi, co-producer and founder of Approach Entertainment, echoed the enthusiasm: “Satvik Bhatia is a powerhouse talent whose relatable backstory and on-screen presence will make Liberation unforgettable. As co-producers, we’re proud to support this collaboration, amplifying its global reach through Approach Communications’ PR expertise and Approach Bollywood’s dynamic platform.”

Sonu Tyagi

Currently in production, Liberation — produced by Sure Real Pictures and Kanishk Kadam, and co-produced by Approach Entertainment and Sonu Tyagi — will proceed to full post-production before its release. Approach Communications is handling PR and integrated communications, while Approach Bollywood serves as the official Bollywood & Entertainment App Partner. This powerhouse partnership ensures exclusive behind-the-scenes content, updates, and engagement across digital, print, TV, radio, and app platforms, targeting Gen Z and Millennial viewers in India and beyond.

Sure Real Pictures continues to build an exciting slate of films, web series, and digital content rooted in cultural authenticity yet designed for universal appeal. With Liberation leading the charge, the production house is set to redefine storytelling for a new era.

Sure Real Pictures is an India-based production house founded by Kanishk Kadam, with Ankit Kadam as its visionary director, specializing in films, shows, web series, and digital content for Gen Z and Millennials. Committed to bold, impactful narratives that explore identity, purpose, and modern challenges, the company bridges local stories with global resonance. Liberation (2026), produced by Sure Real Pictures and Kanishk Kadam, marks its ambitious debut.

Approach Entertainment, led by acclaimed filmmaker Sonu Tyagi, is an award-winning production house excelling in film production, celebrity management, advertising, film marketing, events, and entertainment. As co-producer of Liberation, it brings creative and production excellence to the project. Its sister entities — Approach Communications (PR and integrated communications) and Approach Bollywood (entertainment newswire, portal, and app) — drive innovative strategies, while Go Spiritual promotes wellness, spirituality, and social causes through media, events, and an upcoming OTT platform.

For More Information: Approach Entertainment & Approach Communications Phone: +91-9820965004 / +91-9716962242

Email: info@approachentertainment.com

Websites: www.approachentertainment.com | www.approachcommunications.in