Approach Entertainment

Monthly Archives:October 2025

Approach Entertainment & Communications Secures PR, Digital, and Entertainment Marketing Mandate for Camp Decent

Approach Entertainment & Communications Secures PR, Digital, and Entertainment Marketing Mandate for Camp Decent

Mumbai, India :  Approach Entertainment &  Communications, a leading group specializing in PR, digital, integrated communications, and entertainment solutions, is excited to announce its appointment as the official PR, digital, and entertainment partner for Camp Decent (2025), a satirical Hindi comedy produced by UFI Productions. Through its divisions—Approach Communications and Approach Entertainment—the group will execute a dynamic, multi-channel campaign to amplify the film’s bold narrative on gender equality and societal hypocrisy, ensuring widespread cultural impact and audience engagement.

Camp Decent, produced by Mujeeb-ul-Hassan and Vikas Gutgutia, with Sonu Tyagi serving as Creative Producer, boasts a dynamic cast featuring Brijendra Kala, Rajpal Yadav, Sara Khan, and Hemant Pandey. The film centers on Kumar, an ambitious filmmaker whose contradictory attitudes toward women are challenged by his sharp-witted friend Anahita, leading to a transformative journey of self-awareness. Blending sharp humor with poignant social commentary, Camp Decent uses satire to confront societal double standards, positioning it as a must-watch for contemporary audiences. Sonu Tyagi is Creative Producer of the Film.

Mujeeb-ul-Hassan

UFI Productions, a Delhi- and Mumbai-based production house with over 20 years of excellence in film, television, advertising, and digital media, is led by visionary filmmaker, producer, and singer Mujeeb-ul-Hassan. Known for acclaimed projects such as Dekh Bhai Dekh (2009), Mantostaan (2017), Side A Side B (2018), Rabbi (2017), and San 84 Justice (2019), UFI Productions brings its signature storytelling expertise to Camp Decent, reinforcing its commitment to impactful, thought-provoking content.

“We’re thrilled to partner with Approach Entertainment & Approach Communications to bring Camp Decent’s powerful message to audiences worldwide,” said Mujeeb-ul-Hassan, Founder and Producer of UFI Productions. “Their expertise in PR, digital strategies, and entertainment marketing makes them the ideal partner to elevate this film and spark meaningful conversations.”

Sonu Tyagi, Founder, Approach Entertainment & Approach Communications

Sonu Tyagi, Director of Approach Entertainment & Approach Communications, stated, “We are honored to collaborate with UFI Productions on Camp Decent, a film that entertains while addressing vital social themes. Approach Communications will lead PR, digital marketing, and events, while Approach Entertainment will drive celebrity engagements, influencer campaigns, and branded entertainment, creating a 360-degree strategy to maximize the film’s impact and reach.”

Approach Communications, a division of the group, will spearhead all PR, digital marketing, media relations, and integrated communications for Camp Decent. With a strong presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar, Approach Communications specializes in corporate, healthcare, entertainment, finance, education, and social sectors. The agency has earned prestigious accolades, including The Biz India 2010 Award from the World Confederation of Businesses, the Service Excellence Award from the World Marketing Organization, and the PR Company of the Year Award at the Business Tycoon Awards. Known for its client-centric strategies, Approach Communications delivers measurable results through innovative PR and digital solutions.

Approach Entertainment, the group’s entertainment division, will lead celebrity and influencer collaborations, in-film promotions, branded entertainment, and experiential events for Camp Decent. Based in Mumbai with operations across India, Approach Entertainment excels in celebrity management, film productions, advertising, corporate film productions, film marketing, and entertainment marketing. The division has a proven track record of delivering high-impact campaigns that elevate brand presence and connect with audiences through creative storytelling and strategic partnerships.

The Approach Entertainment & Communications Group also includes Approach Bollywood, a premier Bollywood and entertainment newswire, portal, and app that delivers timely news, updates, and insights from the Indian film industry. Approach Bollywood serves as a vital platform for filmmakers, production houses, and brands, ensuring impactful coverage and strengthened industry connections.

Additionally, the group encompasses Go Spiritual, a unique spiritual organization dedicated to philanthropy, spiritual awareness, mental health, wellness, and social causes. Go Spiritual drives initiatives such as food donation, hunger eradication, blanket donations, and mental health awareness. It operates Go Spiritual News Magazine & App and is preparing to launch a Web TV & OTT platform to promote spiritual and wellness content. The organization is also expanding into e-commerce and retail, focusing on wellness, mental health, organic products, Ayurveda, and food categories, reinforcing its commitment to holistic living and social good.

UFI Productions is a leading creative production house with over 20 years of global expertise in films, music, corporate videos, and documentaries. Based in Delhi and Mumbai, with collaborations in London, UFI Productions is trusted by clients such as Google AdWordsDLFHaier, and international NGOs for its visually stunning and emotionally resonant content.

Camp Decent is a satirical Hindi comedy that shines a light on society’s double standards toward women. The story follows Kumar, an ambitious filmmaker whose sexist attitudes are challenged by his friend Anahita, sparking a journey of self-discovery and growth. With a stellar cast including, Brijendra KalaRajpal Yadav Sara Khan, and Hemant Pandey, and directed by Sandeep Kumar Rana, the film uses humor as a powerful tool to reflect on gender perceptions, making it a timely and impactful cinematic experience.

For More Information:

Approach Entertainment & Approach Communications Contact: +91-9820965004 / +91-9716962242

Email: info@approachentertainment.com

Visit: www.approachentertainment.com & www.approachcommunications.in

Sonu Tyagi Reveals Insider Secrets to Approaching Celebrities on Baldev Khumar’s Look My Show Podcast – Now Streaming

Sonu Tyagi Reveals Insider Secrets to Approaching Celebrities on Baldev Khumar’s Look My Show Podcast – Now Streaming

Mumbai, India – October 13, 2025 – Sonu Tyagi, the visionary founder of Approach Entertainment and Go Spiritual, delivers a captivating exploration of celebrity management, filmmaking, and spirituality in the latest episode of Look My Show, hosted by actor, writer, and media entrepreneur Baldev Khumar. Titled “How To Approach Celebrities | PODCAST WITH SONU TYAGI | Baldev Khumar,” this episode is now streaming on YouTube and major podcast platforms, offering invaluable insights for aspiring creators and industry enthusiasts.

Watch the full episode here:

Sonu Tyagi with Host Baldev Khumar on Look My Show Podcast. Visit us at www.approachentertainment.com

Sonu Tyagi’s journey from a small village in Ghaziabad, to a prominent figure in India’s entertainment industry is a testament to his resilience and multifaceted talent. With a background in Psychology, Journalism, Advertising Management, and Filmmaking from Bhartiya Vidya Bhavan in Delhi, Sonu Tyagi began his career as a copywriter in top Indian advertising agencies. Relocating to Mumbai in 2011, he honed his skills in film production, directing award-winning corporate, advertising, and viral films. His ability to craft compelling narratives in 30-60 second advertisements, often using humor and relatable storytelling, underscores the challenges of engaging audiences swiftly and effectively.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

As the founder of Approach EntertainmentSonu Tyagi has collaborated with Bollywood luminaries such as Katrina Kaif, Amitabh Bachchan, Jackie Shroff, Bhagyashree, Sonali Bendre, Tanushree Dutta, Govinda, Neha Dhupia, Sweta Tiwari, and Hollywood actor Clayton Norcross, whom he represents in India. In the podcast, Sonu Tyagi explains celebrity management as a strategic process to enhance a celebrity’s visibility, revenue, and public image through media relations, digital engagements, and industry networking.

 He emphasizes that talent must reach the public to be meaningful, highlighting the critical role of access in the competitive film industry. Sonu Tyagi reveals that modern celebrities extend beyond Bollywood stars to include politicians, influencers, and motivational speakers, with his company managing PR, digital, and marketing for over 40 Bollywood films.

Sonu Tyagi’s ventures also encompass Approach Communications, an award-winning PR and digital agency; Approach Bollywood, a leading newswire for industry updates, including casting calls for films, TV, and OTT platforms; and Go Spirituala platform dedicated to spiritual awareness, wellness, and mental health. Go Spiritual addresses societal challenges like stress, advocating for mental balance and distinguishing spirituality from religion. Recent initiatives include the Go Spiritual News Magazine App for motivational content and plans for an OTT platform to share uplifting stories. Sonu Tyagi’s poetic recitations during the podcast, reflecting on life and love, add a profound dimension to his insights on maintaining sanity in a high-pressure world.

Hosted by Baldev Khumar at the Look My Show studio in Andheri West, Mumbai, the podcast celebrates the unsung heroes of Indian cinema, including editors, cinematographers, and writers. Baldev Khumar, whose career spans from performing in Chandigarh’s Ramleela to founding Baldev Acting Studio and producing over 100 documentaries, fosters authentic conversations that resonate with audiences. Sonu Tyagi discusses his upcoming global English-language film, Liberation, targeting a worldwide audience in pre-production, and encourages aspiring actors to follow Approach Bollywood for casting opportunities.

Sonu Tyagi’s contributions have earned him prestigious accolades, including The Bizz India 2010 Award, Service Excellence Award, PR Agency of the Year, and Yuva Ratn Award, reflecting his impact across creative and societal spheres. Baldev Khumar praises the episode as a milestone for Look My Show, stating, “Sonu Tyagi’s vision and resilience inspire creators to tell stories that matter.” Sonu Tyagi echoes this, noting, “Talent has no meaning if it doesn’t reach people,” underscoring the importance of strong industry networks.

Look My Show is a Mumbai-based platform dedicated to promoting the entertainment industry, showcasing feature films, music videos, short films, web series, TV shows, events, and festivals. Hosted by Baldev Khumar, it inspires and educates through authentic dialogues with industry trailblazers.

Approach Entertainment is an award-winning company specializing in Celebrity Management, Film Production, Advertising, Corporate Films, Film Marketing, Events, and Entertainment Marketing, with operations in Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad. Its portfolio includes Approach Communications, Approach Bollywood, and Go Spiritual, a spiritual organization working for spirituality, philanthropy, social causes, mental health, wellness, spiritual tourism, media, and spiritual events.

Contact Information

Approach Entertainment
Phone: +91-9820965004 / +91-9716962242
Email: info@approachentertainment.com
Websites: www.approachentertainment.com | www.approachcommunications.in

Approach Entertainment
Go Spiritual Launches Mental Health Awareness Campaign on World Mental Health Day, Focusing on Healing Through Spirituality

Go Spiritual Launches Mental Health Awareness Campaign on World Mental Health Day, Focusing on Healing Through Spirituality

Mumbai, October 10, 2025 – As mental health challenges surge across the globe, Go Spiritual, a leading spiritual entity, has launched a transformative Mental Health Awareness Campaign on World Mental Health Day. Anchored in the theme “Harmony in Mind and Soul,” this initiative confronts the escalating crisis of mental health issues, suicides, and societal pressures by blending spiritual wisdom with modern mental health practices. The campaign strives to foster emotional resilience, dismantle stigma, and offer holistic solutions for individuals and communities grappling with psychological distress.

The modern world is witnessing an unprecedented rise in mental health disorders, fueled by economic uncertainty, digital overload, and societal expectations. From the intense pressures faced by students to the growing isolation among the elderly, mental health challenges are impacting diverse demographics, contributing to a rise in suicides, substance abuse, and societal unrest. Go Spiritual’s 2025 campaign addresses these issues by promoting spiritual practices such as mindfulness, meditation, and yoga as powerful tools for mental well-being, complemented by contemporary therapeutic approaches.

The campaign sheds light on alarming trends in mental health, including a significant increase in suicides among youth and seniors. Academic stress, career uncertainties, and the pervasive influence of social media are driving young people toward anxiety and depression, while seniors face loneliness and existential challenges. Additionally, unresolved emotional trauma is increasingly linked to rising crime rates and strained relationships, underscoring the need for comprehensive mental health interventions.

Go Spiritual’s campaign integrates ancient Indian spiritual practices with practical mental health strategies, offering accessible tools through workshops, webinars, and community programs to help individuals manage stress, anxiety, and emotional turmoil. By emphasizing spirituality as a pathway to inner peace, the campaign empowers people to navigate life’s challenges with resilience and hope.

A core focus of the 2025 campaign is supporting vulnerable populations, particularly the youth and elderly. For young people, Go Spiritual is partnering with schools and universities to deliver sessions on mindfulness and emotional regulation, equipping students to handle academic pressures and social media scrutiny. These programs foster self-awareness and confidence, reducing the risk of mental health crises and self-harm. For seniors, the campaign offers community-driven initiatives that promote spiritual reconnection and emotional support, creating safe spaces for dialogue and shared experiences to combat loneliness and depression, helping seniors find purpose and community to mitigate the risk of suicide.

To amplify its impact, Go Spiritual is launching a dynamic social media campaign to spark global conversations about mental health. The initiative encourages individuals to share personal stories of resilience and healing through spirituality, fostering a supportive online community. By breaking the stigma around mental health, the campaign creates a safe space for open dialogue and collective healing. The campaign also addresses the societal ripple effects of poor mental health, including the rise in crime and relationship breakdowns linked to unresolved trauma. By integrating spiritual practices with modern counseling, Go Spiritual advocates for holistic solutions that address the root causes of emotional distress, promoting compassion and emotional balance as alternatives to destructive behaviors.

Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, emphasized the transformative potential of spirituality in addressing mental health challenges. “In today’s fast-paced world, mental health issues are at the heart of many societal challenges, from suicides to fractured relationships. Our 2025 campaign harnesses the timeless wisdom of spirituality to offer hope and healing. By combining mindfulness, meditation, and community support, we aim to empower individuals to find inner strength and create a more balanced, compassionate society.”

Sonu Tyagi, Founder, Go Spiritual & Approach Entertainment

Sonu Tyagi, an award-winning writer, director, and producer, brings a wealth of experience from working with leading advertising agencies and media houses across India. A graduate in Psychology with specializations in Advertising Management, Journalism, and Filmmaking, his visionary leadership drives the success of both Go Spiritual and Approach Entertainment Group.

Go Spiritual is a spiritual entity dedicated to promoting mental health, spiritual awareness, and holistic well-being. As a social and spiritual initiative of Approach Entertainment Group, it leverages ancient wisdom to address modern challenges. Approach Entertainment Group is a powerhouse in celebrity management, film production, advertising, corporate film solutions, film marketing, and events and entertainment marketing. The group also operates Approach Communications, a top-tier PR and integrated communications agency serving industries such as corporate, healthcare, entertainment, finance, education, and social sectors.

Additionally, Approach Bollywood, a specialized platform for Bollywood news and content dissemination, extends the group’s influence in the entertainment industry. Recognized with prestigious accolades, including The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award, Approach Entertainment Group operates across major Indian cities, including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad. Under Sonu Tyagi’s leadership, the group continues to drive impactful social and spiritual initiatives through its non-profit arm, Go Spiritual.

Driven by a deep dedication to spirituality, Sonu Tyagi established Go Spiritual, a social enterprise committed to promoting spiritual awareness, philanthropy, mental health, wellness, spiritual tourism, organic living, and impactful social initiatives. The launch of the Go Spiritual News Magazine & App furthers this mission, offering a dynamic platform for meaningful content and community connection.

For more details, please contact: Go Spiritual / Approach Entertainment Phone: +91 9820965004 / +91 9716962242

Email:  info@approachentertainment.com & info@gospiritualindia.org

Visit us at Approach Entertainment: www.approachentertainment.com

Go Spiritual Organization:  www.gospiritualindia.org

Go Spiritual News Magazine App: www.gospiritualindia.in

Sonu Tyagi Set to Inspire on Baldev Khumar’s Look My Show Podcast

Sonu Tyagi Set to Inspire on Baldev Khumar’s Look My Show Podcast

Mumbai: Sonu Tyagi, a trailblazing writer, director, producer, and the visionary founder of Approach Entertainment, Go Spiritual, Approach Communications, and Approach Bollywood, has been featured as a guest on a recently recorded episode of Look My Show, the acclaimed podcast hosted by actor, writer, and media entrepreneur Baldev Khumar. Dedicated to celebrating the unsung heroes of Indian cinema, this highly anticipated episode offers an in-depth look into Tyagi’s remarkable journey in media, entertainment, and spirituality.

Baldev Khumar with Sonu Tyagi on Look My Show Podcast Set in Mumbai

Recorded at the Look My Show studio in Mumbai West, this episode will be launched on YouTube, social media, and all major podcast platforms, promising to inspire aspiring filmmakers, creators, and audiences with Tyagi’s insights on creativity, societal impact, and the future of Indian entertainment.

Sonu Tyagi is a name synonymous with innovation and impact in India’s creative and spiritual spheres. An award-winning writer, director, and producer, Sonu Tyagi has carved a unique path by blending storytelling with a deep commitment to societal well-being.

Sonu Tyagi on Look My Show Podcast: Visit us at www.approachentertainment.com

As the founder of Approach Entertainment, a leading celebrity management and film production company, Tyagi has worked with numerous talents, including luminaries like Katrina Kaif, Amitabh Bachchan, Jackie Shroff, Bhagyashree, Sonali Bendre, Tanushree Dutta, Govinda, Neha Dhupia, Sweta Tiwari, and Hollywood actor Clayton Norcross, collaborating on various films, events, advertising campaigns, and other engagements. His ventures, including Approach Communications, Approach Bollywood, and the spiritually focused Go Spiritual platform, reflect his mission to bridge entertainment with purpose-driven storytelling.

Sonu Tyagi is also co-producing a global feature film, Liberation, which targets Gen Z audiences with culturally rich narratives, and is currently involved in co-producing another English-language film shot in the United Kingdom, with details to be announced soon. With a robust academic background, Sonu Tyagi pursued his graduation in Psychology and post-graduate courses in Journalism, Advertising Management, and Filmmaking. Before launching the Approach Entertainment Group, he honed his expertise at India’s top advertising agencies and media houses.

His contributions have been recognized with prestigious accolades, including The Bizz India 2010 Award by the World Confederation of Business, the Service Excellence Award by the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award. Sonu Tyagi brings a wealth of experience to the Look My Show podcast, where his appearance delves into his creative process, his vision for India’s entertainment industry, and the intersection of art and spiritual consciousness.

Hosted by Baldev Khumar, Look My Show is more than a podcast—it’s a movement to honor the backbone of Indian cinema: the editors, cinematographers, writers, and countless other professionals who work tirelessly behind the scenes. Based in Mumbai West, the podcast has become a respected platform for industry veterans to share their stories, mentor aspiring artists, and shed light on the craft that shapes Bollywood’s magic.

Baldev Khumar, the driving force behind Look My Show, brings his own inspiring journey to the table. From his early days performing as Lord Rama in Chandigarh’s gali Ramleela to founding Baldev Acting Studio and a media agency that produced over 100 documentaries and two feature films, Khumar’s passion for storytelling and mentorship resonates deeply with his audience. His ability to connect with guests and draw out authentic, heartfelt narratives has made Look My Show a must-listen for anyone passionate about cinema’s unsung heroes.

The inclusion of Sonu Tyagi as a guest marks a significant milestone for Look My Show as it continues to amplify System: the voices of those shaping Indian cinema. This episode aligns with the podcast’s mission to celebrate the “makers behind the magic” and provide a platform for meaningful dialogue that inspires the next generation of artists. “We are honored to have had Sonu Tyagi join us on Look My Show,” said Baldev Khumar. “His contributions to entertainment and spirituality are profound, and his story embodies the resilience, creativity, and purpose that our platform seeks to highlight. This episode is a celebration of his vision and a call to action for creators everywhere to tell stories that matter.”

Look My Show is a Mumbai-based podcast dedicated to honoring the unsung heroes of Indian cinema. Hosted by Baldev Khumar, the platform brings together industry veterans, emerging talents, and passionate storytellers to share their journeys and insights. Through authentic conversations, Look My Show aims to inspire, educate, and celebrate the art of filmmaking. Baldev Khumar is an actor, writer, and media entrepreneur whose journey from Chandigarh’s theatre stages to Mumbai’s film industry reflects his dedication to storytelling. As the founder of Look My Show and Baldev Acting Studio, he continues to empower aspiring artists and amplify the voices of those who shape Indian cinema.

Approach Entertainment, an award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing Company, reflects its commitment to this event through its broader mission to champion impactful educational, corporate, and philanthropic initiatives. With a robust presence in major cities like Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, the group’s portfolio is diverse and dynamic.

It encompasses Approach Communications, an award-winning PR, Digital, and Integrated Communications Agency; Approach Bollywood, a leading Bollywood Newswire delivering entertainment news across digital platforms, newspapers, magazines, TV channels, and apps; and Go Spiritual, a Spiritual & Wellness Organization working for Spirituality, Spiritual Awareness, Wellness, Mental Health, Spiritual Tourism, Events, Media, and Social Causes. Go Spiritual recently launched a dedicated Go Spiritual news magazine and app and is preparing to unveil Go Spiritual Web TV & OTT to expand its reach and impact.

Contact Information:

Approach Entertainment
Phone: +91-9820965004 / +91-9716962242
Email: info@approachentertainment.com
Websites: www.approachentertainment.com | www.approachcommunications.in