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Monthly Archives:September 2023

Go Spiritual India Relaunches Nationwide ‘Go Vegetarian’ Campaign on World Vegetarian Day 2023, Approach Entertainment is PR & Entertainment Partner

Go Spiritual India Relaunches Nationwide ‘Go Vegetarian’ Campaign on World Vegetarian Day 2023, Approach Entertainment is PR & Entertainment Partner

Go Spiritual India Relaunches Nationwide ‘Go Vegetarian’ Campaign on World Vegetarian Day 2023, Approach Entertainment is PR & Entertainment Partner

Mumbai: On the auspicious occasion of World Vegetarian Day, celebrated annually on October 1st, it’s time for deep reflection. We must ask ourselves whether sacrificing the lives of animals for our sustenance is truly necessary. Is meat consumption a fundamental requirement for humanity? To understand the importance of this day, let’s briefly explore its history: World Vegetarian Day was established in 1977 by the North American Vegetarian Society (NAVS) and has since gained global recognition for its message of compassion and benevolence towards animals. The worldwide adoption of vegetarian and vegan lifestyles has been steadily growing over the years.

Go Spiritual India, India’s Leading Charitable Spiritual Organization, is proud to relaunch its nationwide ‘Go Vegetarian’ campaign on this World Vegetarian Day in 2023. The campaign initially debuted in 2022. Go Spiritual India is committed to philanthropy, spiritual enlightenment, social causes, spiritual tourism, media, organics, spiritual events, mental health, and wellness. At its helm is Sonu Tyagi, an award-winning writer, director, and producer with a diverse background spanning film, journalism, advertising, and psychology. He also leads Approach Entertainment, India’s prominent film production and celebrity Management Company, along with Approach Communications, a media and communications firm.

Go Spiritual India is set for an array of exciting initiatives, starting with the rollout of the Go Spiritual India Monthly Print Magazine and its digital counterpart. Following this, Go Spiritual India has plans to launch Go Spiritual India Web TV & OTT. In addition to media ventures, Go Spiritual India aims to diversify its portfolio by offering a range of products and services in wellness, mental health, Ayurveda, and food categories via its dedicated e-commerce platform. Moreover, the organization is actively developing events and retreats to advance the cause of Indian spirituality on a global scale.

Sonu Tyagi’s profound connection with the spiritual realm inspired the establishment of Go Spiritual India. Their mission is to reach a global audience through various mediums, such as media, social media, digital platforms, films, events, and a vast network of volunteers. Their primary goals include promoting vegetarianism, advocating for kindness towards animals, and spreading Indian spirituality worldwide.

You may wonder about the connection between spirituality and vegetarianism. Beyond the avoidance of unnecessary violence towards animals, the meat industry has a significant adverse impact on the environment and sustainability. Indian spirituality is rooted in the belief that all living beings possess a soul (Atma), an integral part of the Supreme Being (Param Atma), or what some may refer to as God. As all souls are interconnected through the Param Atma, spirituality involves an expansion of consciousness aimed at merging the individual Atma with the Param Atma. Consequently, compassion and detached love for all living beings are essential aspects of one’s spiritual journey.

Go Spiritual India Intro Film

Sonu Tyagi, Founder, Go Spiritual India & Approach Entertainment

Consuming healthy, guilt-free food is a crucial facet of this spiritual journey. Whether consciously acknowledged or not, the act of slaughtering animals for food and consuming their carcasses can evoke a sense of guilt, even if it lingers in one’s subconscious. This guilt can hinder spiritual growth. Spirituality teaches us to respect all of God’s creation and emphasizes that animals are an integral part of it. Kindness towards animals stems from the innate compassion within humans, even when it’s consciously overlooked.

With this understanding, Go Spiritual India has been actively promoting vegetarianism and compassion for homeless animals in India. On World Vegetarian Day, their campaign aims to expand its reach both within India and globally. Go Spiritual India, a prominent spiritual and social service organization engaged in various philanthropic activities, emphasizes service towards the poor, underprivileged, and animals alike. Spirituality teaches us to be kind not only to humanity but to all of nature, respecting the creation of the Supreme Being.

Founder Sonu Tyagi reiterates the organization’s mission to raise awareness about the greatness of Indian culture, traditions, spirituality, and compassion. Go Spiritual India plans to take its spiritual philosophy and ‘Go Vegetarian’ campaign to a global scale, engaging volunteers, media, and social media from around the world, creating digital content and films for this noble cause.

Go Spiritual India has also been actively involved in charitable work, including efforts to eradicate hunger and distribute essentials like blankets to the less fortunate. Their ‘Bhookh Mitao Campaign’ focuses on providing food to the hungry and encourages food item donations, supported by corporate organizations and spiritual individuals. Additionally, they run annual blanket donation drives to assist the homeless during harsh North Indian winters, garnering support from volunteers and Bollywood celebrities alike.

In addition to their humanitarian efforts, Go Spiritual India promotes compassion towards animals. This message of mercy towards animals has gained significant traction, leading many to embrace vegetarianism and compassion for all living beings.

Go Spiritual India is gaining recognition through its philanthropic and spiritual activities. All their campaigns have received widespread support and financial backing, propelling the organization forward. Their mission seeks to eliminate meat consumption worldwide, highlighting its health risks and environmental impact. Efforts to justify taking animal lives are seen as hypocritical.

Social activist Prem Agrawal, associated with Go Spiritual India, asserts that human bodies are not naturally designed to digest meat. He points out that while carnivorous animals do not chew their food, herbivores, including humans, do. According to Ayurveda, the ancient Indian system of medicine, vegetarian food is ideal for maintaining health, a concept supported by yoga for overall well-being. Human physiology necessitates chewing food before ingestion, indicating that the human body is naturally inclined toward a vegetarian diet. However, many people worldwide consume meat primarily for pleasure and indulgence.

Sonu Tyagi appeals to all to remove meat from their plates and transition to a healthier, naturally vegetarian diet. The ‘Go Vegetarian’ campaign by Go Spiritual India seeks to create awareness and inspire individuals to make this transformative change, not just for their well-being but also for the compassion and respect they owe to all living beings and the environment.

Approach Communications is handling PR and communications for Go Spiritual India, while social media and digital marketing are being managed by Approach Communications Digital division. Approach Entertainment, a company within the Approach Communications Group, oversees all aspects of branded entertainment, celebrity and influencer engagement, film and in-film marketing, events, film productions, and all entertainment marketing activities for Go Spiritual India.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

For More Info:

Sonu Tyagi 9820965004 / 9716962242

Visit us at www.gospiritualindia.org & www.approachentertainment.com

Email: gospiritualindia@gmail.com

Go Spiritual India Organization Website :           www.gospiritualindia.org 

Go Spiritual India Magazine :                             www.gospiritualindia.in

Go Spiritual India Store :                                   www.gospiritualindia.com

Group Companies

Approach Entertainment Celebrity Management :  www.approachentertainment.com

Approach Entertainment Films Productions :          www.approachentertainment.net

Approach Bollywood                                          :     www.approachbollywood.in

Approach Communications                              :       www.approachcommunications.in

Approach Entertainment Joins Aristocrat Media for the 2nd Healthcare Innovation Conclave & Awards in New Delhi on September 30th

Approach Entertainment Joins Aristocrat Media for the 2nd Healthcare Innovation Conclave & Awards in New Delhi on September 30th

Approach Entertainment Joins Aristocrat Media for the 2nd Healthcare Innovation Conclave & Awards in New Delhi on September 30th

New Delhi: Aristocrat Media, a pioneer in recognizing and celebrating excellence in various healthcare & pharma industries, is set to host the highly anticipated 2nd Edition of the Healthcare Innovation Conclave & Awards. Following the resounding success of its inaugural event in 2022, this year’s edition promises to be an even grander affair. The event is scheduled to take place on the 30th of September 2023, at the prestigious Radisson Blu Plaza, Delhi Airport, New Delhi.

The event has been sponsored by Feather Touch, Healism & Orange Health Digital. Approach Entertainment is supporting the Conclave as the PR & Communications Partner and Go Spiritual India has become its Spiritual Partner. Indian Angels Healthcare is the Angel Investor Partner, Ten is the Exhibitor Partner, Bior Venture Advisors is a Knowledge Partner, Silicone India is the Online Magazine Partner, Gravitas AI is the AI Partner, and Art is the Creative Partner.

Healthcare Innovation Conclave & Awards has become a beacon of hope and inspiration in these transformative times. Aristocrat Media has been at the forefront, taking significant steps to lead India towards a brighter and healthier future through this innovative platform. With the theme of “Technology, Innovation, and the Future of Healthcare,” this year’s conclave will bring together luminaries, thought leaders, and pioneers from the healthcare industry to explore groundbreaking solutions and celebrate innovation in healthcare.

The event will kick off with an opening speech by Mr. Farooq Shaikh, the visionary Founder of Aristocrat Media, who has been instrumental in driving the healthcare innovation agenda in India.

Farooq Shaikh

The speakers include Mukesh Sinha, Gravitas AI ltd, Dr. Ashwin Naidu, M-Swastha Solutions, Dr. Vishal Gandhi, Founder & CEO, BIORx Venture Advisors, Sujeet Katiyar Director – Digital Healthcare & Regulatory Compliance, Surisolis Ventures Pvt Ltd, Anand Soni Director, Sita Devi Hospital, Rajasthan, Sayantan Chatterjee, Digital Health Industries Leader | Consulting, Strategy, Health Industries, PWC India,  Sushil K. Meher Medical Informatics, AIIMS , Vas Metupalle, Group CIO, 1Life Healthcare, Singapore, Priya Balasubramaniam, Senior Public Health Scientist &  Director, PHFI-RNE Universal Health Coverage, Public Health Foundation of India, Vikas Ranjan, Business Head, Zenzo, Kishore Manepalli, Founder & CEO, Total Emergency Network (TEN),  Dr. Rajiv Chhiber Vice President – Sahajanand , Rajeev Gautam, President, HORIBA India Medical Technologies,  Ravi Rathod, General Manager- Policy & Strategic Affairs Innvolution Imaging Technologies Pvt. Ltd., Sameer Gupta Group Cardiac Cath Lab Director, Metro Hospital & Heart Institute, Delhi

Distinguished panelists will convene in person to discuss a wide range of topics, including the Role of Technology and innovation in providing Quality Healthcare, and ensuring Patient Safety. The event will also delve into the imperative of Healthcare being future-ready and explore how powerful AI can reshape the gig workforce in healthcare.

The highlight of the evening will be the awards ceremony, where exemplary healthcare professionals, innovators, and organizations will be felicitated in various categories, including Most Innovative CEOs in Healthcare, Most Innovative HR in Healthcare, and the prestigious Healthcare Innovation Excellence Award.

Farooq Shaikh, the dynamic Founder of Aristocrat Media, expressed his excitement for the event, stating, “The 2nd Edition of Healthcare Innovation Conclave & Awards is our commitment to recognize and celebrate the remarkable contributions of healthcare professionals and innovators who have worked tirelessly to improve humanity’s health and well-being. We aim to inspire them to reach even greater heights in their fields.”

Mr. Shaikh further added, “Our rigorous selection process, in line with international norms, ensures that the most deserving individuals and organizations are honored. We are proud to continue our tradition of recognizing excellence in various industries, and this event is yet another milestone in our journey.”

Aristocrat Media’s previous awards and initiatives, including the Business Tycoon Awards, Global Healthcare and Medical Tourism Conclave and Awards, and Indo Asia Healthcare Leadership Award, have set a precedent for recognizing excellence across industries. The 2nd Edition of Healthcare Innovation Conclave & Awards promises to be a momentous occasion, bringing together visionaries, innovators, and leaders in healthcare to pave the way for a brighter and healthier future for India.

Aristocrat Media is a leading organization dedicated to recognizing and celebrating excellence in various industries. With a history of hosting prestigious awards and conclave events, Aristocrat Media has become synonymous with honoring outstanding contributions across diverse sectors. Committed to inspiring excellence and innovation, Aristocrat Media continues to lead the way in recognizing the best and brightest talents in India.

Approach Entertainment is a Award award-winning celebrity Management & film production Company with operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Hyderabad, Kolkata, and Dehradun. Approach Entertainment Group also has a PR and integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. Approach Entertainment offers expertise-based solutions in Celebrity Management, Films Productions, Advertising and corporate Films Productions, Films Marketing, Events & Entertainment Marketing.

In addition to business enterprises, Approach Entertainment Group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, Mental Health, and Social causes.

For More Info:

Approach Communications / Approach Entertainment

9820965004   Email : info@approachentertainment.com

Visit us at www.approachentertainment.com & www.approachcommunications.in

Nurturing Stardom: The Intricacies of Sports Celebrity Management

Nurturing Stardom: The Intricacies of Sports Celebrity Management

Nurturing Stardom: The Intricacies of Sports Celebrity Management

Introduction

Sports celebrities are more than just athletes; they’re icons who inspire millions, ignite passions, and leave an indelible mark on society. Behind the scenes, a dedicated and strategic process known as sports celebrity management plays a pivotal role in shaping and managing their careers. This dynamic field encompasses various aspects, from building a brand image to handling endorsements and ensuring long-term success. Let’s delve into the world of sports celebrity management to understand the intricacies that fuel the stardom of our favorite athletes.

Creating and Enhancing the Brand Image

The foundation of sports celebrity management lies in establishing a strong and authentic brand image for the athlete. Management teams work to understand the athlete’s personality, values, and goals to create a brand that resonates with fans and sponsors. This involves crafting a narrative that goes beyond their on-field performance, giving fans a glimpse into their personal stories, struggles, and triumphs.

Endorsements and Partnerships

Endorsements are a crucial avenue for athletes to extend their influence beyond the sports arena. Sports celebrity managers meticulously select endorsement opportunities that align with the athlete’s brand and values. These partnerships not only bring financial benefits but also provide a platform for athletes to engage with a wider audience and promote products or causes they genuinely believe in.

Media Relations and Public Image

Approach Entertainment : India’s Leading Celebrity Management & Films Productions Company

Effective communication with the media is a cornerstone of sports celebrity management. Managers work closely with public relations teams to ensure that the athlete’s public image remains positive and authentic. From press releases to media appearances, the aim is to control the narrative and manage potential controversies, ensuring that the athlete’s reputation remains intact.

Strategic Career Planning

Longevity is a key consideration in sports celebrity management. Managers develop comprehensive career plans that encompass training, competition schedules, and opportunities for growth. They strategize to help athletes transition into new phases of their careers, such as retirement or post-playing roles, ensuring a seamless continuation of their legacy.

Social Media and Fan Engagement

In the age of social media, athletes have unprecedented direct access to their fans. Sports celebrity managers guide athletes on leveraging these platforms to build a loyal fan base, share their journey, and engage with supporters. Authentic interaction fosters a deeper connection and solidifies the athlete’s influence.

Managing Personal Well-being

The pressure of the limelight can take a toll on an athlete’s mental and emotional well-being. Sports celebrity managers often collaborate with psychologists, nutritionists, and fitness experts to ensure that the athlete’s holistic needs are met. This proactive approach not only supports the athlete’s performance but also underscores the responsibility of the management team towards the individual’s welfare.

Conclusion

Sports celebrity management is a multifaceted endeavor that blends strategy, creativity, and empathy. Behind every sports superstar stands a team of professionals who work tirelessly to shape their career, uphold their image, and nurture their legacy. From brand creation to endorsements, media relations to personal well-being, sports celebrity managers play a pivotal role in elevating athletes from mere players to iconic figures who transcend the boundaries of their respective sports.