Cosmo Arcades Appoints Approach Communications as PR & Communications Partner

Mumbai: Soon to Launch Beauty & Wellness destination, Cosmo Arcades has entrusted award winning PR & Communications Agency, Approach Communications, as their PR & Communications partner. Cosmo Arcades is a beauty and wellness destination launched by Aintzane Digital Private Limited under Ignite Group of Companies based in Kolkata. Cosmo Arcades corporate office is in Hyderabad. Ignite Group of Companies is headed by self-made entrepreneur Sanjay Sarkar.

Ignite Group of Companies is a Kolkata based Business Group with Interests in Real Estate, Trading, Export, Entertainment and Wellness. Cosmo Arcades is a beauty and wellness ecommerce and retailing brand launching its ecommerce operations next month. Cosmo Arcades is also planning to launch its own cosmetics and herbal label soon while expanding its ecommerce and retail operations. 

Cosmo Arcades will also launch its retail operations after the ecommerce launch in September. Cosmo Arcades Website and app will be launched soon. Cosmo Arcades has already roped in doyen in cosmetics and wellness industry, Pavan Ladha as its Executive Director.

Speaking on the appointment, Sanjay Sarkar, Managing Director, Aintzane Digital Private Ltd “We were looking for a PR & Communications agency which is most suitable for us in terms of generating awareness, engaging the audience and corporate reputation of the group with domain expertise in herbal, cosmetics and wellness. The presentation made by Approach Communications was in line with our marketing communications and PR approach.  So we decided to go with Approach Communications.”

Speaking on Engaging Approach Communications as PR & Communications Partner, Pavan Ladha, Executive Director, Aintzane Digital said “We want to make Cosmo Arcades as the first choice for all beauty and wellness commerce. We are launching Cosmo Arcades E-commerce website and app soon and will follow it with retail expansion. We have some very innovative plans for the beauty and wellness industry and will be the leader in the beauty segment soon. ” 

Pavan Ladha, Executive Director 

Sonu Tyagi, Director, Approach Communications said “We are very excited to work on the Cosmo Arcades account. Sanjay Sarkar and Cosmo Arcades team has got a very big vision to make it a top destination in the beauty and wellness industry. Approach Communications will be handling the entire PR & Communications for Cosmo Arcades brand. Our group company, Approach Entertainment will take care of branded entertainment, ad films productions, video productions, events, influencer marketing, corporate films, btl , film and infilm marketing activities.”

Approach Communications will handle PR & Communications for Cosmo Arcades and social media and digital marketing will be handled by Approach Communications Digital division. Approach Communications Group company, Approach Entertainment will handle entire Branded entertainment, celebrity and influencers engagement, film and in film marketing, events, films productions and all entertainment marketing activities for Cosmo Arcades.

Approach Communications group also has a Celebrity Management & Films Productions company, Approach Entertainment,  apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

For More Info:

Approach Communications / Approach Entertainment

9820965004 / 9716962242

Visit us at www.approachentertainment.com & www.approachcommunications.in

Approach Communications bags PR Company of the Year Award

Mumbai  Approach Communications, India’s Leading PR  & Integrated Communications Agency , has  bagged prestigious business recognition, PR Company of the Year Award, for their remarkable contribution in the PR & Integrated Communications industry at ‘The Business Tycoon Awards’ held at Hilton Mumbai International Airport Hotel, Mumbai. The Business Tycoon Awards were organized by Aristocrat Media in its first edition. 

Top notch Corporates and CEOs were felicitated at the ‘The Business Tycoon Awards’.  ‘PR Company of the Year Award’ was given to Approach Communications. The award was received by the Director of Approach Communications, Sonu Tyagi. In addition to this, Approach Communications has also bagged Service Excellence Award by Worldwide Marketing Organization recently &   ‘The Biz India 2010 Award’ given by the reputable World Confederation of Business. 

All put together, there were 40 awards in diverse sectors such as Healthcare, Pharmaceuticals, Real Estate, Insurance, Media and Marketing and many more.

Talking about winning PR Company of the Year Award, Sonu Tyagi, Director, Approach Communications said: 

“For our company to be felicitated with the ‘PR Company of the Year Award’ for   the work done in the Public Relations & Integrated Marketing Communications industry is incredibly gratifying. I believe that the work of all the departments of this company, from branding to media relations, image management, content creation, public affairs, event management, perception management and all the other departments, delivered a wholly immersive experience that made us win the esteemed award. I believe that Approach Communications sets a new standard and a new benchmark against which other PR companies will be measured in the future.”

Tyagi continued, “This latest award is a terrific validation of the creative leadership of Approach Communications. Of course, our contribution would not have been possible without the vision and leadership of each and every team member. I salute all of them for their drive and conviction in bringing immense honor to our company.”

Md Farooq Shaikh, Founder, Aristocrat Media & The Business Tycoon Awards said, “We have followed the international norms as regards the criteria for selecting the awardees. Like, there are several parameters that are gone through by the jury members. Each entry is evaluated on the basis of their focus and input of hard work in their field and the best one is selected by the jury members.” 

“Either the work done by the organization as a whole in its particular sector or the CEO or the entrepreneur falls in the individuals category,” he added further stating, “There were 2 broader categories that are differentiated like the felicitation to the Organization and the other being felicitation to the Individual.” 

Approach Communications group also has a Celebrity Management & Films Productions company, Approach Entertainment,  apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

For More Info:

Approach Communications / Approach Entertainment

9820965004 / 9716962242

Visit us at www.approachentertainment.com & www.approachcommunications.in

Orthomax Ropes in Actor Anurag Sharma as Brand Ambassador

Mumbai: India’s leading orthopedic healthcare institution Orthomax has announced the appointment of Bollywood’s actor & rising star Anurag Sharma as its Brand Ambassador. Anurag Sharma played the main lead in recently released well appreciated hindi film Juni – The Last Prayer. The film was released by PVR Cinemas nationwide and Anurag Sharma was appreciated for the portrayal of the character who is a young entrepreneur facing domestic and business issues at the same time and how he overcomes them.

Award winning Celebrity Management & Films Productions Company, Approach Entertainment is exclusively  handling the entire representation, Management, PR, Advertising, Digital, Brand & Media Partnerships, Events, and other related activities for Anurag Sharma. Approach Entertainment has also bagged Service Excellence Award by Worldwide Marketing Organization recently. Approach Entertainment has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata and Jalandhar.

Anurag Sharma is a theater actor and Juni – The Last Prayer was his debut hindi feature film. He has done numerous music videos and short films. Anurag Sharma has also been roped in for Juni – The Last Prayer part 2 which has been titled as Juni – Uddand. He has also been signed by 3 brands for endorsements and Approach Entertainment will announce the brand associations soon. Juni – The Last Prayer was among the few Bollywood Hindi Feature films which were released theatres immediately after the lockdown. It was well appreciated by critics and audiences alike. 

Commenting on the brand association, the dashing actor Anurag Sharma said, “I always wanted to work on spreading awareness on organ donation. Dr. Rajkumar Garg is spiritually inclined and a very good human being already working for people with his different initiatives. As he is already working on the organ donation campaign, I also thought of supporting the organ donation initiative. Orthomax will launch a brand awareness and organ donation campaign soon and apart from endorsement, i will also support all his social and spiritual initiatives. .”

Established in 2006, the Orthomax group aims to provide quality and specialized orthopedic care for their patients. The well-equipped hospital has opened its doors with world-class medical technologies and specialized services to people living in Mohali, Chandigarh, and Panchkula. Orthomax group is founded by three famous orthopedic surgeons, Dr. Vivek Bhatia, Dr. Anupam Ahuja, and Dr. R. K. Garg. Later on three ortho surgeons, Dr. Shardaindu Sharma, Dr. D. K. Pathak and Dr. Rohit Malhotra joined the orthomax. Group of orthopaedic surgeons is running Orthomax – bone & joint hospital in Tricity and is successfully managing all kinds of orthopedic cases that are fresh and neglected.

Talking about the announcement of appointing a Brand Ambassador for Orthomax group, Dr Raj Kumar Garg Founder, Director  said: “ We recently watched Anurag Sharma’s film Juni- The Last Prayer in a PVR Cinema. The way he has portrayed the whole character and we heard about his social initiatives and work, we thought of associating with him in some way. While the initial discussion was only for organ donation activity, we thought he is a great fit for brand endorsement and our expansion plans. So we roped him for brand endorsement. Our multimedia and PR Campaign will be handled by Approach Communications. ”

India is the second-most populated nation in the globe with an average life expectancy of 67 years. Providing basic orthopedic care to the people of the country has become the need of the hour. In such turbulent times where there is a gap in fulfilling the orthopedic needs, the team at Orthomax has operated on more than 10000 cases with successful results. The Orthomax group focuses on a range of specialties such as trauma surgery, knee replacement, hip replacement, knee arthroscopy, spine surgery, orthopedic oncology, pediatric orthopedics, etc.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment Exclusively Signs Actor Anurag Sharma

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed Bollywood actor Anurag Sharma  exclusively. Anurag Sharma played the main lead in recently released well appreciated hindi film Juni – The Last Prayer. The film was released by PVR Cinemas nationwide and Anurag Sharma was appreciated for the portrayal of the character who is a young entrepreneur facing domestic and business issues at the same time and how he overcomes them.

Approach Entertainment will handle the entire representation, Management, PR, Advertising,  Digital, Brand & Media Partnerships, Events, and other related activities for Anurag Sharma. Approach Entertainment has also bagged Service Excellence Award by Worldwide Marketing Organization recently. Approach Entertainment has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata and Jalandhar.

Anurag Sharma is a theater actor and Juni – The Last Prayer was his debut hindi feature film. He has done numerous music videos and short films. Anurag Sharma has also been roped in for Juni – The Last Prayer part 2 which has been titled as Juni – Uddand. He has also been signed by 3 brands for endorsements and Approach Entertainment will announce the brand associations soon. Juni – The Last Prayer was among the few Bollywood Hindi Feature films which were released theatres immediately  after the lockdown.

Talking about the Collaboration,  Anurag Sharma says, “ We already worked with the Approach Entertainment team for our film Juni – The Last Prayer Marketing & Promotions.  It’s such an immense pleasure to be a part of Approach Entertainment celebrity & talent management roster. I’m ecstatic to be a part of my next phase of bollywood journey with Approach entertainment. Looking forward to having long innings in Bollywood with the Approach Entertainment team . ”

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Anurag Sharma  is a tremendously talented actor who has already proven his performance in his debut film Juni – The Last Prayer. The film was appreciated by critics, trade and general audiences alike. As we have already worked on his film PR, Marketing & Promotions,  We are very happy   to sign him exclusively.”

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at Approach Entertainment Celebrity Management    www.approachentertainment.com

Approach Communications : PR & Integrated Communications :  www.approachcommunications.in

Approach Bollywood – Bollywood Newswire –                                     www.approachbollywood.in 

Sonu Tyagi – Writer / Director / Producer                                          www.sonutyagi.com 

Go Spiritual India – Charitable Spiritual Organization                  www.gospiritualindia.org 

JUNI – The Last Prayer film’s trailer launched, Film to Release on the 8th of April, 2022 Nationwide on PVR

Mumbai : Upcoming Controversial  Film, Juni – The Last Prayer trailer was launched among  a packed gathering of media persons and the greats of  cinema & theatre doyens . The Film is releasing on the 8th of April, 2022 in Cinemas all over on PVR Screens. The film has been directed by a debutant director and actor Anurag Sharma The film is based on the Misuse of 498A and myths around God, religion, and spirituality.

The central character has been played by Anurag Sharma who has portrayed a young entrepreneur facing domestic and business issues at the same time and how he overcomes them. Juni- The Last Prayer has been produced by Junifilms &   Leading Film Productions, Celebrity Management and Films Marketing Company, Approach Entertainment is Marketing & PR Partner with the Film.

Juni – The Last Prayer Trailer Link

This most anticipated film received online wishes from Rakesh Bedi, Gul Panaag and Pankaj Berry along with the physical gathering of Vijay Kapoor, the senior theatre artist, Pankaj Vij the award winner litterateur who participated in a debate on the issue of the controversial section 498 A. In fact Pankaj Vij was so impressed with the trailer of this hard-hitting film that he announced that he would buy the tickets for the full family to watch the film in a theatre hall along with the general public.

The most heartening feature of the event was that the team of Juni – The Last Prayer performed a brief act on the representing plot of the story of the film including that of the issues of Dowry Harassment and the conflict of conviction in humans as regards to the existence of God. The Chief Guest Vijay Kapur remained spellbound watching such an innovative feature and admired the passion of the actors of this film. The film was almost regenerated and recreated by the short skit.

One of the elderly women in the audience was so moved by the trailer that she emotionally addressed the crowd stating that this film reminded her of the conflicts in her family as regards to the manipulation of the Dowry Act. “Almost 60-70% of the families in North India have been the victims of the misuse of this draconian law,” she mentioned adding that if this film had been made some years ago, then there would have been widespread awareness of such a nuisance. Taking this ideology ahead, another young lady guest echoed her concern stating that such malpractices lead to the fragmentation of joint families that is the back bone of our Indian culture and particularly conveys the message to the young ones in the families.

Another hot point of debate was a bunch of questions from the audience about the depiction of doubt as regards to the existence of the Almighty in the mind of the protagonist. The actor-director Anurag Sharma defended this query very astutely stated that the film doesn’t and in no way, it prophesizes the non-existence of the Almighty. In fact, he mentioned several case examples including that of people worshipping a simple rock on the sides of a road or a highway. Faith is the most powerful weapon of defence and protection among our Indians.

Juni – The Last Prayer is an upcoming thriller based on the exploitation of the Dowry Act, and is all set to release on 8^th of April across cinema halls nationwide on PVR Screens. The film has Anurag Sharma, Manisha Rathour, Manjit Singh, Lavanika Sharma, and Suchitan Sidhu playing the lead roles. It is written and directed by Anurag Sharma.

For More Info:

Sonu Tyagi at Approach Entertainment.

9820965004 / 9716962242

Visit us at

Approach Entertainment Celebrity Management :    www.approachentertainment.com

Approach Communications :                                     www.approachcommunications.in 

Sonu Tyagi Official Website :                                      www.sonutyagi.com