Mumbai: Approach Entertainment ( www.approachentertainment.com ) has engaged Bollywood actress and Big Boss Participant Payal Rohatgi for an Event in Cidade Resort, Goa. Approach Entertainment is an award winning films productions, celebrity management, advertising & corporate films productions, films marketing, events and entertainment marketing company with offices in Mumbai, New Delhi, Goa, Gurugram, Chandigarh, Dehradun & Jalandhar.
Rohatgi made her Bollywood debut in 2002 with Harry Baweja’s Yeh Kya Ho Raha Hai?, a Hindi remake of the Hollywood teen flick American Pie. She appeared in the films, Plan (2003), Police Force(2003) and Rakht (2004).
In 2006, she got her breakthrough with the film 36 China Town, also starring Shahid Kapoor, Kareena Kapoor, and Paresh Rawal. Later that year, she appeared in the critically acclaimed Corporate, in which she played the part of an item girl.
In 2007, her first release was Priyadarshan’s Dhol. She played the second lead character, paired opposite Arbaaz Khan.
In 2008, she was seen in a cameo opposite Ranvir Shorey in PNC film Ugly Aur Pagli which was released in August. In mid-September, she appeared opposite Irrfan Khan in the TV18 film Dil Kabaddi. She played the role of an aerobics instructor in the film. In August 2008, Rohatgi appeared in season 2 of the reality television show, Bigg Boss on Colors TV as a contestant.
Approach Communications has set up a specialized division ‘Approach Entertainment’ for Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing. Approach Communications is a leading PR & Integrated Communications Agency, offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing and In-film Advertising services to its MNC and Corporate client base, apart from other Communications services like Brand Management, Public Affairs services. The firm is one of the reputed PR Agency in India and has worked in Entertainment PR Sector in the past serving film productions houses and some noted celebrities.
Commenting on the Celebrity, Artists and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said ‘Approach Entertainment believes in Integrated Celebrity Management and Entertainment solutions and we have worked in Film and Celebrity management in the past. From some time now, we have been developing our capabilities in Events, below the line promotions, online PR and Digital Marketing and celebrity management is our new initiative in this direction. We will not only offer Celebrity Management and Engagement services but we will also focus on Celebrity PR and Promotions services as well. The firm has already signed few performing artists to market exclusively. The agency is also planning to sign up some Bollywood personalities exclusively’.
Approach Entertainment is headed by award-winning writer / director Sonu Tyagi who has his background in Journalism and Advertising. The company is now also foraying into Bollywood Film Productions with its first Hindi film project in 2021. The company will be announcing the film project soon and the work is already going on the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. Approach Entertainment also bagged prestigious Service Excellence award from World Marketing Organization.
Approach Entertainment, have already handled leading fmcg, corporate, healthcare & pharma, finance, real estate, tourism, entertainment and social sector clients. The agency is present in 7 cities of India with its headquarters in Mumbai and branch offices in New Delhi, Gurugram, Goa, Chandigarh, Dehradun and Jalandhar. The fast growing Celebrity Management and Entertainment Marketing agency has handled accounts like Mahindra, Pidilite, Elder Pharma, Ashley Madison, Gaursons, Abu Dhabi Tourism Authority, PHD Chamber of Commerce, Dr. Morepen Ltd, Bajaj Auto Ltd, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.
Contact for More Info:
Sonu Tyagi at Approach Entertainment
Mumbai: 9820965004
Email: approachentertainment@gmail.com
Visit us at www.approachentertainment.com and www.approachentertainment.net
