Mumbai, India: Renowned Hollywood actor Clayton Norcross, best known for originating the iconic role of Thorne Forrester on the long-running global soap opera The Bold and the Beautiful, has openly expressed his deep love and admiration for Indian spirituality and culture during his recent transformative visit to the country.
In a warm and joyful video captured in Mumbai while enjoying a traditional Indian meal, Clayton Norcross smiled brightly, gave an enthusiastic “OK” sign with his hand, and radiated happiness — clearly showing how much he is loving his Indian experience. Hosted by Sonu Tyagi, Norcross immersed himself in India’s spiritual heritage, spending meaningful time in the yoga ashrams of Rishikesh, exploring sacred sites from Mumbai to the Himalayas, and connecting with the country’s ancient traditions of mindfulness and meditation.
Born on September 8, 1954, in Arcadia, California, Clayton Norcross first captured international fame with his charismatic portrayal of Thorne Forrester. The show’s syndication in over 100 countries made him a household name worldwide. He has built a versatile career with appearances in popular American series such as Baywatch, JAG, and Hawaii Five-0, as well as international productions including the action thriller Last Resort (streaming on Prime Video), the Italian comedy Ciao Brother, and the French-Italian co-production The Kidnap. An accomplished writer and producer, he also co-authored the police action series Brutal Angels.
Approach Entertainment, India’s leading award-winning Celebrity Management, Film Productions, and Entertainment Marketing company founded by Sonu Tyagi, has recently signed Clayton Norcross for exclusive representation in India. The partnership highlights the actor’s genuine affection for Indian spirituality, culture, and people, opening new avenues for cross-cultural collaborations rooted in India.
Sonu Tyagi is an award-winning Indian writer, director, and producer with professional qualifications in psychology, advertising management, journalism, and filmmaking. With extensive experience gained from India’s top advertising agencies and media houses, Sonu Tyagi founded Approach Entertainment Group. He seamlessly blends cinematic expertise with a deep passion for spirituality and social causes. Sonu Tyagi was recently honored as one of the “Top Most Leaders in Mental Health” at the 7th World Mental Health Congress & Awards.
Sonu Tyagi has co-produced the critically acclaimed spiritual web series Two Great Masters starring veteran actor Rakesh Bedi, which authentically explores the teachings of Swami Vivekananda and Paramahansa Yogananda. Along with Approach Entertainment, Sonu Tyagi is also co-producing the upcoming global feature film Liberation. He is serving as Creative Producer on the satirical Hindi comedy Camp Decent featuring Brijendra Kala, Rajpal Yadav, Sara Khan, and Hemant Pandey.
Approach Entertainment Group is a full-fledged Indian entertainment marketing company specializing in Celebrity Management, Film Productions, Advertising & Corporate Films Productions, Film Marketing, Events, and Entertainment Marketing. With a strong pan-India presence in cities including Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar, the group also includes Approach Communications — a leading PR & Integrated Communications agency serving corporate, healthcare, entertainment, finance, education, and social sectors. The company has earned prestigious recognitions such as The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the World Marketing Organization, and the PR Company of the Year Award in Business Tycoon Awards. The group is also having a Bollywood & Entertainment Newswire & App Approach Bollywood.
Go Spiritual is a Spiritual & Wellness Organization under the Approach Entertainment Group, dedicated to promoting spirituality, philanthropy, mental health, wellness, spiritual tourism, spiritual media, events, organic wellness, and various social causes. It has recently launched the Go Spiritual News Magazine App and is preparing to introduce the Go Spiritual OTT platform.
This signing of Clayton Norcross by Sonu Tyagi’s Approach Entertainment marks a significant step in connecting Hollywood talent with India’s dynamic entertainment industry while celebrating the country’s rich spiritual legacy. The collaboration promises exciting Indo-Hollywood film projects, brand endorsements, events, and spiritually aligned initiatives.
Speaking about his love for India, Clayton Norcross said: “My journey to India and experiences in places like Rishikesh have been life-changing, deepening my connection to Indian spirituality and culture. This incredible country holds a special place in my heart. I am thrilled to partner with Approach Entertainment and Sonu Tyagi to explore meaningful opportunities here.”
Sonu Tyagi, Founder & Director of Approach Entertainment, added: “Clayton Norcross is a true international icon whose talent, charisma, and spiritual depth resonate universally. His genuine love for India and its profound spiritual heritage makes this partnership truly special. We are honored to represent him in India and look forward to creating impactful collaborations.”
As India continues to inspire global artists with its spiritual depth and cultural richness, the growing association between Hollywood star Clayton Norcross, Sonu Tyagi, and Approach Entertainment beautifully showcases the unifying power of art, cinema, and spirituality.
For Media Enquiries: Approach Entertainment & Approach Communications Contact: 9820965004 / 9716962242 Email: info@approachentertainment.com Website: www.approachentertainment.com
