Approach Entertainment Forays into Branded Content SpaceBACK


Press Release


Approach Entertainment Forays into Branded Content Space

Mumbai: Award winning Films Productions and Celebrity Management Company, Approach Entertainment is foraying into branded content with a specialized production unit focusing on growing branded content segment. The fast growing films productions house in Mumbai is also building up its capabilities in digital marketing and content distribution apart from production. Approach Entertainment is a Full Fledged Films Productions, Celebrity Management, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing firm with its offices in Mumbai, New Delhi, Gurgaon, Goa and Jalandhar.

Approach Entertainment Branded content division is being launched with the objective to offer integrated services in Branded entertainment production. The company will offer entire production and distribution services to engage the audience in an entertainment way and delivering the brand message at the same time. Approach Entertainment Branded content division will be headed by Writer, Director and Producer Sonu Tyagi.

Sonu Tyagi is a noted writer, advertising films director and producer based in Mumbai. He has been associated with bollywood in various capacities in production, creative, direction, marketing and line productions. Sonu Tyagi did courses in Journalism, Advertising Management and Film Making after graduation in Psychology and found his own company at a very young age. Before venturing out in the Film world, he had stints with top advertising agencies in India as copywriter and account executive. He has been writing and directing Advertising Films for last 6 years. Sonu Tyagi also bagged “The Bizz India 2010 Award” given by World Confederation of Business.

Sonu Tyagi says “Approach Entertainment branded content division will offer Integrated services in Branded entertainment. Our branded entertainment production unit will be working on new ideas and scripts focusing on brands message and delivering it the audience in an entertaining format. We will have in-house capabilities in promoting the content to make it viral.”

Approach Entertainment is an Award winning Films Productions and Celebrity Management Company with its own operations in Mumbai, Goa, New Delhi, Gurgaon, Ghaziabad, Dehradun and Chandigarh apart from the representative network in Indore, Bhopal, Jaipur, Pune,  Surat, Ludhiana, Jalandhar, Lucknow, Banglore, Chennai, Hyderabad and other cities. Approach Entertainment is a part of Integrated PR and Marketing Communications Group Approach Communications.  Approach Entertainment is one of the top Celebrity Management Company in India working with Bollywood Stars, Music Celebrities and Artists, Actors, Performing Artists, Directors, Choreographers and films producers.

The Fast growing Celebrity Management and Films Productions Company in India will also work on New Shows development for TV Channels focusing on its Celebrity Management base and the talents roster of the company. Approach Entertainment is planning to be the top Line Productions Company in India in next two years. The films productions company is in talks with the top Directors of Bollywood, Cinematographers, Writers, Art Directors, Actors to offer complete integrated line productions services for different genre of film making. The production house has already brought few very talented young film makers on board. Two young Ad Films Directors and Creative Consultant are already on board.

Commenting on the Films Productions Initiative, CEO, Approach Entertainment, said “Approach Entertainment is a leading celebrity management, events and entertainment marketing firm and we have been producing ad films and Films on the regular basis. Films Productions is a good area in India as the demand for new software has increased. We will get into all kind of Films and TV Productions be it Bollywood Films Productions, Line Productions and Shootings Management for Hollywood Films in India, Music Videos Productions, Advertising Films Productions, Corporate Films Productions and Viral Advertising Productions. As we have a very strong background in Advertising Agencies and Advertising industry, we have already tied up with few advertising agencies in India for regular productions related work. Our Viral Films Productions division will be India’s top Viral Ad Films Productions Company working on very innovative and creative concepts for Social Media and TV.”  

Tags : Branded Content, Branded Content Productions in India, Branded Content Production companies in India, Brand Content Productions, Branded Content Productions companies

Contact for More Info:                   Approach Entertainment

Call us at 9820965004 / 9716962242 / 7021902742